Post on 01-Jan-2016
Page 1 of 85Lenovo Confidential | © 2008 Lenovo
LENOVO ADVERTISING OVER THE YEARS…
Page 2 of 85Lenovo Confidential | © 2008 Lenovo
LOCKED LOGO
SOME BASICS – INTEL LOGOS
BADGE LOGO
STAR RATING
LOGO
Page 3 of 85Lenovo Confidential | © 2008 Lenovo
SOME BASICS – INTEL BRANDS
PREMIUM BRANDS (50%) STANDARD BRANDS
(25%)
OFF-ROADMAP (0%)
Page 4 of 85Lenovo Confidential | © 2008 Lenovo
SOME BASICS – LEVELS OF REIMBURSEMENT
• 50% REIMBURSEMENT - Use the locked logo of a premium brand (Exceptions – AV and web banners less than 90 pixels)
• 25% REIMBURSEMENT - Use the locked logo of a standard brand
• 0% REIMBURSEMENT - Use an off-roadmap brand logo or use the badge logo of a premium/standard brand
50% REIMBURSEMENT
Use the locked logo of a
PREMIUM brand.
Exception: AV and web
banners less than 90 pixels.
25% REIMBURSEMENT
Use the locked logo of a
STANDARD brand.
0% REIMBURSEMENT
Use an OFF-ROADMAP
brand or the badge logo of
a PREMIUM/STANDARD
brand.
Page 5 of 85Lenovo Confidential | © 2008 Lenovo
REIMBURSEMENT ROADMAP
CURREN
T
Page 6 of 85Lenovo Confidential | © 2008 Lenovo
TERMS TO FAMILIARIZE YOURSELF WITH
Viewing Plane – the maximum number of pages, panels, or screens in a particular advertisement that can be viewed at one time, such as page, spread, gatefold, foldout, monitor screen, or bus panel. An advertisement can have multiple viewing planes.
COVER BACKINSIDE SPREAD
Page 7 of 85Lenovo Confidential | © 2008 Lenovo
GENERAL CONDITIONS
• INTEL DESIGNED IIP TO POSITIVELY PROMOTE THE INTEL INSIDE BRAND AND ENCOURAGE DEMAND CREATION ACTIVITIES FOR BRANDED QLPs
- Intel will not reimburse ads that feature Non Qualifying Products.
- Intel reserves the right to not reimburse for ad placement and frequency as deemed excessive and/or ineffective brand promotion.
- Intel reserves the final judgment regarding approval of payments and reimbursement for all ads under the program.
Page 8 of 85Lenovo Confidential | © 2008 Lenovo
INTEL ADVERTISING STANDARDS
• ALL LENOVO ADVERTISING MUST –
- Comply with Intel’s trademark and usage guidelines
- Promote the Intel Inside brand in a positive manner
- Comply with high standards of good taste as determined by Intel including placement and programming context, overall advertising vehicle and advertising content
- Be placed in a suitable location or venue determined by Intel that is both appropriate for and available to the target audience, is regulated for advertising purposes by the appropriate authority in the region where they are located and where such authority exists
Page 9 of 85Lenovo Confidential | © 2008 Lenovo
INTEL ADVERTISING STANDARDS
- Intel reimburses for media it determines to be legitimate and appropriate for advertising. An eligible media vehicle has at minimum the following components:
- Established circulation and media coverage as demonstrated and certified by a third party media company
- Industry established and published standard rates
- Appropriate end-user or reseller target audience
- Ability to produce Intel required documents for claiming and audit purpose
Page 10 of 85Lenovo Confidential | © 2008 Lenovo
Intel 6 Core Rules
• All Eligible Media to follow 6 Core Rules for Ad Creation (universal)
Must be about QLP (Qualified Licensing Product)
Use the correct Intel Inside logos, Intel brand mention and Trademark lines
Following guidelines for Additional Branding Elements (ABEs)
No Non-qualifying products
Ads need a creative design unique to Intel, not confusingly similar to ads promoting products with non-Intel® processors.
Pass verification test for Intel brands with platform requirements, prior to advertising
Page 11 of 85Lenovo Confidential | © 2008 Lenovo
RULE 1 – MUST BE ABOUT QLP
• AD MUST PROMOTE AND SELL QUALIFYING LICENSEE PRODUCTS
• NO SYSTEM VISUAL REQUIRED
PROMOTES OR SELLS QLP
NO PRODUCT VISUAL REQUIRED
Lenovo ThinkPad R61 powered by Intel Centrino Processor Technology
Page 12 of 85Lenovo Confidential | © 2008 Lenovo
RULE 1 – MUST BE ABOUT QLP
This is an example of a
NON-COMPLIANT creative.
This ad promotes and sells
a printer and the QLP is
only a give away.
Page 13 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
Intel logos must be shown on all ads that we are seeking reimbursement on.
(In the case of multiple page ads, the Intel logo is required on every viewing plane.)
The logo used must correspond with the Intel brand in one of the QLPs mentioned in the ad.
Lenovo need not use the logo pertaining to the most prominent system or advanced brand.
The logo used, in part, determines the level of reimbursement on an ad.
Intel logos must be presented in a manner that is not misleading to end users.
- Do not use a logo for a brand you are not advertising
- Do not place logo next to a QLP image/mention that does not use the brand.
Page 14 of 85Lenovo Confidential | © 2008 Lenovo
Intel Inside Logo: clear space and measurement
For Locked & Badge logos, the size of the logo is measured by the WIDTH for Print media, and HEIGHT for Online media usage.
Badge logos Locked logos
1.25" (3.18cm) wide
1.25" (3.18cm) wide
Page 15 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
When presented with an ad, Intel will check the logo for –
- Placement: Placed in an area free of excess clutter, typography and other graphic elements.
Print: Placed within 2.5” x 3” of upper or lower right corner of the ad.
Audio/Video: Full screen signature ID within Title-Safe Area. For
audio-only ads signature ID placed immediately before or after Intel brand
mention.
Online: For landing pages, logo must be above the fold and visible at all
times. For other web ads, logo must be visible at all times.
- Colour: Both four colour and grayscale versions available for download on the
intelinside website. Grayscale versions may only be used for print ads. Colour logos must be used for all other media types.
Page 16 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
When presented with an ad, Intel will check the logo for –
- Clear Spacing: This is recommended not mandatory.
- Size: As per specific guidelines for each media type.
Page 17 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
No redrawing or modification of the logo is allowed.
Wherever possible the logo should be placed on a clear solid background. If the logo is being placed on a photographic or patterned background, there should be a significant contrast.
NOTE – Use only Intel provided files downloaded from the program website.
Ensure trademark and logo usage guidelines are met before an ad is released.
Page 18 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
Intel brand mention MUST be included prominently in the advertisement, for all media types. This may be in the form of a spec or as a text/audio mention in the advertisement.
Refer to the intel inside website for official brand mentions.
http://intelinside.intel.com/track1/en/brand/brc.htm
Page 19 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
PROCESSOR NUMBERS
The word ‘Processor’ must always follow a processor name.
Processor numbers are 3-5 numeric or alphanumeric characters that represent the processor features.
Processor numbers must follow processor names not brand extensions.
For “Low Voltage”
Intel® Core™2 Duo Processor P8400
Intel® Pentium® Processor T3200
Intel® Core™2 Duo Processor L7200 (LV)
Page 20 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
TRADEMARK ACKNOWLEDGEMENT LINE
OPTION 1 (CATCH-ALL PHRASE)
NON PROCESSOR RATING LOGO - Celeron, Celeron Inside, Centrino, Centrino Inside, Centrino Logo, Core Inside, Intel, Intel Logo, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries.
PROCESSOR RATING LOGO - Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. For more information about the Intel processor feature rating, please refer to www.intel.com/go/rating.
OPTION 2 (BRAND SPECIFIC)
Individual trademark acknowledgement lines (both processor rating and non-processor rating) can be downloaded from the intel inside website.
Page 21 of 85Lenovo Confidential | © 2008 Lenovo
RULE 2 – INTEL LOGO, BRAND MENTION, TAL
TRADEMARK ACKNOWLEDGEMENT LINE
PRINT – REQUIRED ONLY ONCE
AUDIO/VIDEO – RECOMMENDED BUT NOT REQUIRED
SIGNAGE (TRANSIT) – STATIONARY AND INSIDE MOVING VEHICLES - REQUIRED
OTHER SIGNAGE – RECOMMENDED BUT NOT REQUIRED.
WEB – AD DESTINATION PAGES
Page 22 of 85Lenovo Confidential | © 2008 Lenovo
Rule 3: Follow guidelines for Additional Branding Elements
Definition of Additional Branding Elements (ABEs):
Intel defines ABEs as:
”Third-party logos, screenshots (with or without logos), cartoon characters, and any other third-party-owned trademarked images used in Licensee advertising or on Licensee systems”
Page 23 of 85Lenovo Confidential | © 2008 Lenovo
RULE 3 – ADDITIONAL BRANDING ELEMENTS
EXEMPT
Award Logos, Hybrid Logos, Corporate ID extensions, financial, bank, or payment vehicle logos (like Visa*), and government program, Intel-approved industry standard, and Distribution Channel Logos
NOTE – While the above mentioned are not considered ABEs, they are required to be smaller than the Intel logo.
Page 24 of 85Lenovo Confidential | © 2008 Lenovo
Additional branding elements
Changes:– Maximum of one highly recognizable ABE at
25% Modified from “unlimited” in 2007
– Alternatively, can still use unlimited non-highly
recognizable ABEs at 25% if no highly
recognizable ABEs are used
http://intelinside.intel.com/track1/en/brand/additional.htm#elements
Note : computer screens showing
third-party logos always impact
reimbursement.NON HIGHLY
RECOGNIZABLE
HIGHLY
RECOGNIZABLE
Page 25 of 85Lenovo Confidential | © 2008 Lenovo
Additional branding elements (cont’d)
Third-parties and Other Products
• ABEs appearing in ads MUST be clearly smaller than the Intel logos.
• Lenovo ads may not feature any ABEs that contain an Intel competitor's (as determined by Intel) brand, logo, or text mention, or be confusingly similar to an Intel competitor's brand, logo, trademark, or image.
Page 26 of 85Lenovo Confidential | © 2008 Lenovo
ABEs (cont’d)
Some key questions to ask if a third-party logo affects reimbursement:
Was the party involved in the creation / execution of the ad including but not limited to consulting, reviewing, or paying?
Is there a text mention of the party or its products in addition to their logo?
Is there a marketing agreement in place between the Licensee and party to promote events or sponsorship in their ads?
Is your answer is “yes” to one or more of these questions, the third-party logo seen is likely to impact reimbursement
Page 27 of 85Lenovo Confidential | © 2008 Lenovo
Rule 4: No Non-qualifying products
• Ads cannot link to or include Non-Qualifying Products*
• Also includes:– Any page of a multiple-page ad, even those not being submitted for reimbursement.– Envelopes containing Direct Mail being submitted for Program reimbursement
• NQLPs include computer products with non-Intel® processors but not peripherals or other non-Intel-based products that support the QLP.
Page 28 of 85Lenovo Confidential | © 2008 Lenovo
Rule 5: Creative must be unique
• Have a creative design unique to Intel Inside, not confusingly similar to ads promoting products that incorporate microprocessors not manufactured by Intel.
• To change headlines, key visuals, and color palettes to help ensure unique creative.
Page 29 of 85Lenovo Confidential | © 2008 Lenovo
Rule 6: Pass Verification Test
This rule only applies to systems with Intel brands with Platform requirements. The PCQLP has to pass the verification tool test and upload passing results before the ad can run.
For example:Lenovo IdeaPad Y450 features Intel® Centrino® 2 processor technology with Intel® Core™2 Duo processor T5550
Lenovo must run test on at least one representative system.- brand, model or SKU containing the required platform components
Note: Please refer to 2010 T&Cs for details.
Page 30 of 85Lenovo Confidential | © 2008 Lenovo
Intel Inside Program 2010 Creative Requirements per Media
Page 31 of 85Lenovo Confidential | © 2008 Lenovo
Print: media definitions
The Print category includes Collaterals, Direct Mail, Inserts, Magazine or Newspaper ads and Outserts
o Collateral: product education materials, insertions in sales folders, flyers or leaflets distributed at point-of-sale or QLP displays. Does not include gifts or merchandise
o Direct Mail: ads to targeted end-users and resellers via recognized postal systems e.g. postcards, flyers, brochures, catalogues and DM packs
o Insert: Stand alone ads placed in a newspaper, or glued, stitched, or loosely placed into a magazine
o Outsert: ads that are poly-bagged with an eligible magazine
Page 32 of 85Lenovo Confidential | © 2008 Lenovo
Print: logo guidelines
Logo Type Logo Size
Logo Clear Spacing
Requirements
Logo Placement
Logo ColourLogo
Background
Locked Logo
Badge Logo
0.88” (2.24cm) wide for ads less than 35
sq. in (226 cm2)
1.25" (3.18cm) wide for all other print ads
No clear spacing requirements.
Within 2.5” width (5.08 cm) x 3 in” (7.62cm)
height of the upper or lower right corner of adAt least one logo per
viewing planeBased on 8.5” x 11”
Black/White or Full Colour
Logo must be placed on a clean, clear and solid
background
0.75” (1.91cm) wide for ads less than 35
sq. in (226 cm2)This is measured by
the width of the Badge Logo
No clear spacing requirements. Logo may be placed on
top of a visual/photograph
Within 2.5” width (5.08cm) x 3 in”
(7.62cm) height of the upper or lower right
corner of adAt least one logo per
viewing planeBased on 8.5” x 11”
Black/White or Full Colour
Logo must be placed on a clean, clear, solid
white background
Shortened Brand Names - For Headline only, provided that the full brand name is
used in all other instances, including all body copy, else usage is forbidden.
Page 33 of 85Lenovo Confidential | © 2008 Lenovo
Intel Inside Logo: placement
For Print media, the Intel Inside logo must be placed as per the following guidelines:
Upper OR lower right corner of ad
Not flushed with edge of page
Page 34 of 85Lenovo Confidential | © 2008 Lenovo
Print: Multiple-Page Advertisement
Applying 6 Core Rules to multi-page ads and each viewing plane eligible for Intel rebate must meet the rules
At least 50% of the viewing planes in multiple-page ads must be about QLPs
Front covers must show Intel Brand Logo and be QLP-related
Logos used on the front cover of multiple-page ads will determine the reimbursement rate of the entire ad
Non-Qualifying Products are not allowed on any pages, even those not being submitted for reimbursement
Intel Print logo Requirements (size and placement) must be met
Page 35 of 85Lenovo Confidential | © 2008 Lenovo
Rebates for loose inserts & envelopes Loose Printing Inserts
• Net printing costs for catalogues and/or inserts that are loosely placed into magazines and/or newspapers are also eligible to receive Intel reimbursement.
• Printing costs will be reimbursed the same level the creative is eligible for - 25%/50%
• Only the number insertions inserted into magazines and/or newspapers are eligible for reimbursement. For example, if Lenovo print 2000 inserts and only 1000 copies are to be placed into magazines/newspapers, then claimable costs is the 1000 copies.
Envelopes for Direct Mail
• If used, it is not required to have any Intel brand elements and printing costs is not eligible for reimbursement (i.e. cannot be claimed). Envelopes however, cannot carry Non- Qualifying Products if it is accompanying an eligible Direct Mail
Page 36 of 85Lenovo Confidential | © 2008 Lenovo
Audio/Video: media definitions
The Audio/Video category includes Broadcast Television, Broadcast Radio, Cinema and Digital Video Screen
Broadcast Television & Radio: TV or Radio ads on cable networks, satellite stations, digital network and local stations
Cinema: ads shown in movie theatre before start of featured attractions. Only TV-type ads are eligible. Minimum size is 22 sq. feet (2 m2)
Digital Video Screens (DVS): Full-motion digital video
Examples include screens attached to buildings, closed-circuit TV channels available in airplanes (in-flight) or trains, standalone screens along pedestrian malls. Video, movie-making applications and rolling-stock type creative can be eligible. Minimum monitor size is diagonal 15 inches (38cm) but for in-flight and commuter trains, it may be smaller
Page 37 of 85Lenovo Confidential | © 2008 Lenovo
Audio / Video: Minimum screen size
Cinema: Minimum screen size of 22 sq. ft. (2 sq. meters)
Digital Video Screens: Minimum screen size of 15" diagonal (38 cm) and monitors in airplanes and commuter trains may be smaller
Page 38 of 85Lenovo Confidential | © 2008 Lenovo
Audio/Video: signature ID
Signature ID Length
Signature ID SizeSignature ID Placement
Badge versionsSignature ID can be no less than 3 seconds
TV , Cinema & DVS: Full screen (100%)
For audio / visual ads:The Signature ID must be completely within the Title-Safe Area
For audio-only (radio) ads:The audio-only Signature ID must be placed immediately preceding or following the Intel brand mention
Signature ID
To identify the correct Intel Signature ID for each Intel Brand, pls visit: http://intelinside.intel.com/track1/en/brand/brc.htm#brc
Standard Badge Logos (Intel® Signature IDs) will be used for all Brands.
Page 39 of 85Lenovo Confidential | © 2008 Lenovo
Audio/Video: signature ID (cont’d)
• Use full-screen (100% of the screen) and within Title-Safe area
• Use Standard Badge version of animated Intel® Signature ID
Page 40 of 85Lenovo Confidential | © 2008 Lenovo
Audio/Video: signature IDs & brand mention
In 2008, only ads up to 2 minutes is supported under IIP-C and only 1 Signature ID is required
Advertisement Length
Total number of Signature IDs required
Audio Brand MentionsVisual Text Mentions
(TV ads only)
0-15 seconds 1 1
16-30 seconds 1 1 -
31 seconds to 2 minutes
1 1 -
Greater than 2 minutes
NA under IIP-C NA under IIP-C -
1 OR
Use of shortened brand names is authorised for TV & Radio.
Pls visit http://intelinside.intel.com/track1/en/brand/additional.htm#shortened
Page 41 of 85Lenovo Confidential | © 2008 Lenovo
Other signature IDs requirements
• No alterations of duration, melody and instrumentation of the Intel Signature ID are allowed
• Sound level of the Signature ID must be equal to the sound level balance of the ad
• Signature ID cannot have an audio overlay or visual distractions.
• Sound level must be equal to rest of ad
• If there are third-party logo in the TV ads, it must not appear on the screen at the same time as the Intel Signature ID
• In radio ads, audio brand mentions must immediately preceding or following Intel audio Signature ID
• You can order Intel Signature ID can be ordered from the Intel website at: http://intelinside.intel.com/shared/sigid/sig_id_form_tv_2008.htm
Page 42 of 85Lenovo Confidential | © 2008 Lenovo
Intel Online Basics
Page 43 of 85Lenovo Confidential | © 2008 Lenovo
2010 Online Program: Objectives
• Leverage the entire 2010 online media suite to touch customers at all phases of the sales cycle.
Page 44 of 85Lenovo Confidential | © 2008 Lenovo
2010 Online Program: Requirements
• Advertising Placement
All ads must meet standards defined in Ts&Cs 2.2 and be placed on third party websites as defined in the Ts&Cs Glossary.
• 6 Core Rules for Ads
• Web Text Mention Linking
Licensee Pre-Sales web pages that feature a specific QLP must have an Intel Brand Text Mention for each QLP, that is visibly linked to Intel Approved content.
• Landing Pages
All online ads, except Video, must lead to an eligible Ad Destination page (Landing Page) as defined in Ts&Cs. Intel Logos on landing page must be linked to Intel approved content.
Page 45 of 85Lenovo Confidential | © 2008 Lenovo
Requirements: Placement (Third-party Websites)
Qualifying ads must be placed on
Third-Party Web sites
• Web site that publishes content or
provides Internet Information.
• Licensee owns no more than 10% of entity operating or owning site
• Advertising is form of revenue
• Adheres to privacy policies of appropriate governing body
• Provides publishes rates for performance measures
• Audited by industry recognized independent web auditing service Ex. ABC Interactive, I/PRO, Nielsen
Page 46 of 85Lenovo Confidential | © 2008 Lenovo
Requirements: Web Text Mention Linking
Qualifying Web Pages are:• Part of Licensee Branded site• Pre-Sales, product-focused (including shopping pages)• Featuring a specific QLP• Intel Brand Text Mentions must:• Be Text based, not graphical• Use an approved Text mention• Be visibly linked to Intel approved
content
Intel-Approved Content: http://intelinside.intel.com/track1/en/marketing/online.htm#linkinghttp://intelinside.intel.com/track1/en/marketing/src.htm?&&syndicationTab=wtml
Page 47 of 85Lenovo Confidential | © 2008 Lenovo
Online - Cost per click (CPC)
Intel directly reimburses Lenovo for clicks from syndicated Intel content
on Lenovo Web sites.
Highlights include:
• 100% reimbursement at pre-determined CPC rates
• Intel tracks clicks and automatically processes reimbursement, no claiming is required
• Self-service enrollment and content is available through the new Syndication Resource Center
• Intel serves the content, no maintenance or hosting is required by Licensees
• Content is either delivered in self-contained windows or embedded on Licensee sites, so customers never leave the site
Page 48 of 85Lenovo Confidential | © 2008 Lenovo
Requirements: Landing Pages
Except for Online Video, all ads must lead to an Ad Destination Page (Landing Page). For the entire campaign length, it must
The ADP must Prominentlyfeature at least 1 QLP promoted in the online ad
The Intel logo and brand mentionmust appear above-the-fold on the ADP. Additionally, the Intel logo must bedisplayed at alltimes (100%)
•Intel Online logo requirements must be met
Intel legal line is required
and can be satisfied by
including a link to a page
on Lenovo’s web site where
all trademarks, including
Intel’s, are acknowledged
Intel web site – link Intel logo to The appropriate Intel web site where appropriate Intel content isdisplayed. orIntel web site - link Intel logo to a'mini-browser' window which executes when users click onthe Intel logo
New Intel logos on the ADP must link directly to Intel-approved web content
Page 49 of 85Lenovo Confidential | © 2008 Lenovo
Ad Guidelines: Text Ad
• Be About QLP
• Logos Brand Mentions Trademark Lines: Text Mention is prominent, Logo and trademark line not required in ad but on Landing page
• Additional Branding Elements: follow guidelines
• Non-Qualifying Products: do not include or link to
• Creative Design: design cannot be confusingly similar to ads with non Intel processors
• Verification: For Intel brands with platform requirements, feature a PCQLP with a passing verification test result on file.
Page 50 of 85Lenovo Confidential | © 2008 Lenovo
Online: logo guidelines
Logo Type Logo SizeLogo Clear
Spacing Requirements
Logo Positioning
Logo ColourLogo
Background
Locked Logo 90 pixels high logo
on both creative and ADP 50% reimbursement
No clear spacing requirements.
No placement restrictions but must be FULLY
visible at all times. Logo on ADP must appear above the
fold
Full Colour
Logo must be placed on a clean,
clear and solid background
Badge Logo
60 pixels high for ADP and creative
for 25% reimbursement
No clear spacing requirements. Logo may be placed on
top of a visual/photograph
No placement restrictions but must be FULLY
visible at all times. Logo on ADP must appear above the
fold
Full Colour
Logo must be placed on a clean, clear, solid white
background
Note: Banner Ads smaller than 90 Pixels high may use Standard Badge Logos only if the corresponding Ad Destination Page uses the
Locked Logo
Page 51 of 85Lenovo Confidential | © 2008 Lenovo
Online: Logo Placement guidelines
Intel logo for all web ads and landing pages (ADPs) must be displayed 100% of the time (except for Text ads and Online video). Only exception is when a user-initiated action creates a new viewing area either by scrolling, expanding, loading a new viewing area. In these instances, the Intel logo should be viewable as soon as technically possible and , the in the case of loading a new area, as soon as the other ad elements are loaded.
Online ads must lead to an eligible Ad Destination Page, or ADP, except for Online Video.
Intel Online logo requirements must be met.
For banner ads, Intel logo should be visible 100% of the time. If a portion of banner is visible above the fold (either vertical or Horizontal) then the Intel logo should be above the fold. Banners can or can not be above the fold, there is no change in that.
Page 52 of 85Lenovo Confidential | © 2008 Lenovo
Online: Ad destination pages requirements
All online ads, except for Online Video, must lead to an eligible ADP
• The ADP must prominently feature at least 1 QLP promoted in the online ad
• The Intel logo and brand mention must appear above-the-fold on the ADP. Additionally, the Intel logo must be displayed at all times (100%)
• ADP Logo size and type must match the Logo size on the corresponding ad
• ADP cannot contain any NQLPs
• ADP must be compliant with the Program Ts&Cs during the entire running period of the advertisement.
• Depending on the level of reimbursement, the appropriate ABE rules applies. ABEs are not allowed to appear “above the fold” and must be clearly smaller than Intel logos.
• Intel Online logo requirements must be met
Page 53 of 85Lenovo Confidential | © 2008 Lenovo
Online ad example:
ADP
Page 54 of 85Lenovo Confidential | © 2008 Lenovo
Brand Simplification Contd..
Current New
Intel® Pentium® dual-core processor Intel® Pentium® processor
Intel® Celeron® dual-core processor
Intel® Celeron® processorIntel® Celeron® processor
Page 55 of 85Lenovo Confidential | © 2008 Lenovo
Brand Simplification
• Intel is also dropping “Quad-core” and “Dual-core” labels to its server processor names.
• Intel continue to include core count as a feature wherever key features are discussed. It simply will no longer be attached to the product name.
Correct Incorrect
Intel® Xeon® processor
Quad-Core Intel® Xeon® processor
Intel® Xeon® processor 5000 sequence
Quad-Core and Dual-core Intel® Xeon® processor 5000 sequence
Intel® Xeon® processor 7400 series
6-core and Quad-Core Intel® Xeon® processor 7400 series
Intel® Xeon® processor E5450
Quad-Core Intel® Xeon® processor E5450
Intel® Itanium® processor
Dual-Core Intel® Itanium® processor
Intel® Itanium® processor 9100 series
Dual-Core Intel® Itanium® processor 9100 series
Intel® Itanium® processor 9150M
Dual-Core Intel® Itanium® processor 9150M