Overview of Social Media

Post on 13-May-2015

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Second presentation in a Social Media Tutorial series. This backtracks and gives an overview of what makes up social media. From this point forward, the tutorials will focus in on the various types of social media that are reviewed here.

Transcript of Overview of Social Media

Overview of Social MediaOverview of Social Media

The Internet and World Wide WebThe Internet and World Wide Web

A Very Brief HistoryA Very Brief History1958: Advanced Research Projects Agency (ARPA) formed (DoD)

1990: ARPANET gone, World is first Internet commercial provider

1966: First ARPANET Plan (Network of computers)

1991: World-Wide Web released by CERN (developer: Tim Berners-Lee) 1996: Browser Wars

between Netscape and Microsoft 1998: Netscape releases

source code; Microsoft taken to court for anti-trust violations.

1969: ARPAnet created. First nodes: UCLA, Stanford, UCSB and University of Utah.

1984: Domain Name System introduced.

What exactly is Social Media?What exactly is Social Media?

Communication that reaches and/or influences people widely that is generated by individuals

Forums to TwitterForums to TwitterForums and Bulletin Boards first allowed Forums and Bulletin Boards first allowed

people to chat over the Internetpeople to chat over the Internet19971997: First Social Media type networks: First Social Media type networks20032003: Social Media Networks begin to : Social Media Networks begin to

growgrow

It is all about Networks…It is all about Networks…SocialSocial

Information Information

EntertainmentEntertainment

MediaMedia

Photos, Videos, Art, Livecasting, Audio/Music

Personal, Professional, Events

Journals, Social Bookmarking, Reviews/Opinions, Info, Forums, Aggregators

Virtual Worlds, Game Sharing, Online Gaming, Browser Games

Social NetworksSocial NetworksPersonal Professional Events

Information NetworksInformation NetworksJournals

(Blogs/Microblogs)

Aggregators

Forums/Groups

Information

Reviews/Opinions

Social Bookmarking/Tagging

Media NetworksMedia Networks

Photos Videos

Livecasting Music

Entertainment NetworksEntertainment Networks

Browser Games