Post on 22-Jan-2018
OUTSOURCING COMPANY VS. PRODUCT COMPANY
ALEXANDRA ANGHEL CTO and Cofounder
@Appticles
A little bit of history
- Faculty of Automatic Control and Computer Science
- Outsourcing company (9 years)
- Startupbootcamp business accelerator in Copenhagen
- Seed investment round for Appticles
- Prosper Women Accelerator in the US
- Started creating our own projects
PURPOSE OF THE BUSINESS
PRODUCT
COMPANYOUTSOURCING
COMPANY
Reach product / market-fit, get traction
Develop projects for many clients, make a
profit
HOW TO FOLLOW THE PURPOSE
PRODUCT
COMPANYOUTSOURCING
COMPANY
- Set a fixed price for a project (billable hours)
- Write specifications
- Avoid changes along the way (don’t go out of scope)
- Unknown problem, unknown solution
- Launch an incomplete product
- Iterate
MONETIZING
PRODUCT
COMPANYOUTSOURCING
COMPANY
- Monetize from day 1
- Don’t work for free
- MVP, beta users
- Freebies, free trials, support for free accounts
GROWTH
PRODUCT
COMPANYOUTSOURCING
COMPANY
- Deliver, get recommendations, sales
- Get paid proportionally to time spent working
- Complete sales funnel, marketing & sales
- Growth hacking
- Scalable revenue
WORK DYNAMIC
PRODUCT
COMPANYOUTSOURCING
COMPANY
- Work on different projects, maintenance
- Little or no contact with the end user
- Work on the same product
- Contact with the customer is crucial, get feedback
TECHNOLOGY
PRODUCT
COMPANYOUTSOURCING
COMPANY
- Favor frameworks, libraries, tools
- Difficulty selling tests and code quality tools
- A few important releases (stages)
- Technology is just a means to end
- Keep technical debt under control with tests
- Very small releases, keep risk under control
TEAM
PRODUCT
COMPANYOUTSOURCING
COMPANY
Wear every hatSpecialized roles