OUTSOURCING COMPANY VS. PRODUCT COMPANY

ALEXANDRA ANGHEL CTO and Cofounder

@Appticles

A little bit of history

- Faculty of Automatic Control and Computer Science

- Outsourcing company (9 years)

- Startupbootcamp business accelerator in Copenhagen

- Seed investment round for Appticles

- Prosper Women Accelerator in the US

- Started creating our own projects

PURPOSE OF THE BUSINESS

PRODUCT

COMPANYOUTSOURCING

COMPANY

Reach product / market-fit, get traction

Develop projects for many clients, make a

profit

HOW TO FOLLOW THE PURPOSE

PRODUCT

COMPANYOUTSOURCING

COMPANY

- Set a fixed price for a project (billable hours)

- Write specifications

- Avoid changes along the way (don’t go out of scope)

- Unknown problem, unknown solution

- Launch an incomplete product

- Iterate

MONETIZING

PRODUCT

COMPANYOUTSOURCING

COMPANY

- Monetize from day 1

- Don’t work for free

- MVP, beta users

- Freebies, free trials, support for free accounts

GROWTH

PRODUCT

COMPANYOUTSOURCING

COMPANY

- Deliver, get recommendations, sales

- Get paid proportionally to time spent working

- Complete sales funnel, marketing & sales

- Growth hacking

- Scalable revenue

WORK DYNAMIC

PRODUCT

COMPANYOUTSOURCING

COMPANY

- Work on different projects, maintenance

- Little or no contact with the end user

- Work on the same product

- Contact with the customer is crucial, get feedback

TECHNOLOGY

PRODUCT

COMPANYOUTSOURCING

COMPANY

- Favor frameworks, libraries, tools

- Difficulty selling tests and code quality tools

- A few important releases (stages)

- Technology is just a means to end

- Keep technical debt under control with tests

- Very small releases, keep risk under control

TEAM

PRODUCT

COMPANYOUTSOURCING

COMPANY

Wear every hatSpecialized roles

THANK YOU

ALEXANDRA ANGHEL alexandra@appticles.com