Post on 15-Jan-2016
Outsell’s Information Management Survey: An Update
Jim Hydock
VP & Practice Leader
Outsell, Inc.
1
London Info International25 November 2014
Industry Update
Key IM Benchmarks and the State of IM
Next Steps
Agenda
2
About Outsell
The InformationIndustry
5
A Story
B2B Trade $30.6
Credit & Fi-nancial $52.8
Education Content,
Technology & HCM $111.4
Legal & Regu-latory $20.4
Market Re-search, Re-
ports & Services
$41.2News $78.3
Scientific, Technical &
Medical$32.5
Search, Aggrega-
tion & Syn-dication $86.9
Consumer Books &
Magazines $82.9
Yellow Pages & Directories
$21.7
Marketing Ana-lytics, Automa-
tion & CRM $23.4
Marketing Services$113.2
Governance, Risk & Com-pliance $43.0
$738 Billion
Information Industry Ecosystems 6
Vendors – Key Issues
7
Libraries – Key Issues
8
Information Management: 2014Trends that Matter
9
THE GLOBALLIBRARY MARKET
$24.8BContent budgets are split 66/34 between digital and print, and this is growing in favor of digital.
PrintDigital
INFO MANAGERS’ TOP AREAS
OF INVESTMENT
Managingthe Migration
to Digital
1.Moving
Beyond Usage Statistics
2.Moving
Toward a DIY Model
3.
Library Budgets
10
Outsell’s Information Management Survey:An Update
Outsell’s Annual IM Benchmarking SurveyFocus on budgets, staffing, content, and vendors
Listservs, SLA, FedLink, Charleston Group, etc.
In progress through November 14, 2014
~225 responses so far
Currently directional in nature
Confidence level of 95% +/- 5% at the total level. Library types with
lower numbers of respondents have confidence levels of +/-7%
Fact-based perspectives and opinions
12
39%
8%8%
31%
5%9% For-Profit Companies or Organizations
Non-Profit Companies or Organizations
Government
Educational Institution
Healthcare
Public Library
13
Survey Respondents by Library Type
Budgets and Investments
2015 Budgets by Library Type
30%
3%2%
2%46%
8%
8%
All Libraries
Personnel FTEs - Librarians and Researchers
Personnel - Contractors
Personnel - Outsourcing
Training and Development
Content - Primary and Secondary
IT or Library Systems and Software
Other
16
Budget Categories
Online Databases
e-Books
e-Journals
Discovery Services
Analytics and Data
0% 10% 20% 30% 40%
17
Top 5 Areas for Investment in FY15
28%
4%
2%10%34%
16%
6%
All Libraries
Personnel FTEs - Librarians and Researchers
Personnel - Contractors
Personnel - Outsourcing
Training and Development
Content - Primary and Secondary
IT or Library Systems and Software
Other
18
How Would You Allocate 10% of Extra Budget?
Staffing
20
Percent of Time Spent on Activities
21
Technologies Used
Knowledge Management
Visualization Tools
External Content Integration
Usage Statistics and ROI/Value Analysis
Big Data Analytics
0% 10% 20% 30% 40% 50%
22
Top 5 Skill Gaps
Content
All
Corporate
Education
Government
Healthcare
Public Library
Non-Profit
0% 20% 40% 60% 80% 100%
24
Digital by Library Type
Human Resources Information
Company Information
Consumer & Entertainment
Legal, Tax & Regulatory Information
Medical Information
Scientific & Technical Information
0% 5% 10% 15% 20% 25%
25
% of Budget to Content Areas
Preferred Licensing Options
Named Users
Site Unlimited
Multi-Site Unlimited
Concurrent Users
Enterprise Unlimited
0% 10% 20% 30% 40% 50% 60% 70%
Source: Outsell's 2014 Information Management Benchmark & Trends
26
Don’t know
An e-book can be used an unlimited number of times
Other
An e-book can be used by only one user at a time
An e-book can be used by simultaneous users
0% 5% 10% 15% 20% 25% 30%
Source: Outsell's 2014 Information Management Benchmark & Trends
27
E-book Usage Rights in Place
Vendors
Easier to do business with
More flexible about licensing options
More flexible about packaging bundles
Providing better usage metrics
Simplifying licenses
More transparent about pricing
Providing better customer service and support
0 10 20 30 40 50 60 70
Neither agree nor disagree
Percent
29
Librarians’ Views about Vendors
Other
Industry ratios and/or benchmarks
Number of reference questions
Calculated ratios and/or calculated statistics
Cost per usage
Raw usage statistics
0% 20% 40% 60% 80% 100%
Source: Outsell's 2014 Information Management Benchmark & Trends
30
Most Important Usage Statistics
Next Steps
ImperativesInformation managers
Strengthen the relationships with vendors.
Measure and deliver value beyond usage statistics.
Embrace a DIY model.
32
Essential ActionsVendors
Strengthen the relationship with IM managers.
Help IM deliver value.
Embrace flexibility.
33
34
A Story
35
36
Shift Happens!
November 2015 Outsell’s Enterprise Content – Buyers Meet SellersLocation to be determined in US
38
Questions & Discussion
About Outsell
Outsell, Inc. is the world’s only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You’ll stay more focused, save time, and grow revenue in a fast-changing, global, digital environment, and sleep better at night. Guaranteed.
www.outsellinc.cominfo@outsellinc.com
Burlingame, CA · USA+1 650-342-6060
London · United Kingdom+44 (0) 20 8090 6590
The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.