Outsell’s Information Management Survey: An Update

Jim Hydock

VP & Practice Leader

Outsell, Inc.

1

London Info International25 November 2014

Industry Update

Key IM Benchmarks and the State of IM

Next Steps

Agenda

2

About Outsell

The InformationIndustry

5

A Story

B2B Trade $30.6

Credit & Fi-nancial $52.8

Education Content,

Technology & HCM $111.4

Legal & Regu-latory $20.4

Market Re-search, Re-

ports & Services

$41.2News $78.3

Scientific, Technical &

Medical$32.5

Search, Aggrega-

tion & Syn-dication $86.9

Consumer Books &

Magazines $82.9

Yellow Pages & Directories

$21.7

Marketing Ana-lytics, Automa-

tion & CRM $23.4

Marketing Services$113.2

Governance, Risk & Com-pliance $43.0

$738 Billion

Information Industry Ecosystems 6

Vendors – Key Issues

7

Libraries – Key Issues

8

Information Management: 2014Trends that Matter

9

THE GLOBALLIBRARY MARKET

$24.8BContent budgets are split 66/34 between digital and print, and this is growing in favor of digital.

PrintDigital

INFO MANAGERS’ TOP AREAS

OF INVESTMENT

Managingthe Migration

to Digital

1.Moving

Beyond Usage Statistics

2.Moving

Toward a DIY Model

3.

Library Budgets

10

Outsell’s Information Management Survey:An Update

Outsell’s Annual IM Benchmarking SurveyFocus on budgets, staffing, content, and vendors

Listservs, SLA, FedLink, Charleston Group, etc.

In progress through November 14, 2014

~225 responses so far

Currently directional in nature

Confidence level of 95% +/- 5% at the total level. Library types with

lower numbers of respondents have confidence levels of +/-7%

Fact-based perspectives and opinions

12

39%

8%8%

31%

5%9% For-Profit Companies or Organizations

Non-Profit Companies or Organizations

Government

Educational Institution

Healthcare

Public Library

13

Survey Respondents by Library Type

Budgets and Investments

2015 Budgets by Library Type

30%

3%2%

2%46%

8%

8%

All Libraries

Personnel FTEs - Librarians and Researchers

Personnel - Contractors

Personnel - Outsourcing

Training and Development

Content - Primary and Secondary

IT or Library Systems and Software

Other

16

Budget Categories

Online Databases

e-Books

e-Journals

Discovery Services

Analytics and Data

0% 10% 20% 30% 40%

17

Top 5 Areas for Investment in FY15

28%

4%

2%10%34%

16%

6%

All Libraries

Personnel FTEs - Librarians and Researchers

Personnel - Contractors

Personnel - Outsourcing

Training and Development

Content - Primary and Secondary

IT or Library Systems and Software

Other

18

How Would You Allocate 10% of Extra Budget?

Staffing

20

Percent of Time Spent on Activities

21

Technologies Used

Knowledge Management

Visualization Tools

External Content Integration

Usage Statistics and ROI/Value Analysis

Big Data Analytics

0% 10% 20% 30% 40% 50%

22

Top 5 Skill Gaps

Content

All

Corporate

Education

Government

Healthcare

Public Library

Non-Profit

0% 20% 40% 60% 80% 100%

24

Digital by Library Type

Human Resources Information

Company Information

Consumer & Entertainment

Legal, Tax & Regulatory Information

Medical Information

Scientific & Technical Information

0% 5% 10% 15% 20% 25%

25

% of Budget to Content Areas

Preferred Licensing Options

Named Users

Site Unlimited

Multi-Site Unlimited

Concurrent Users

Enterprise Unlimited

0% 10% 20% 30% 40% 50% 60% 70%

Source: Outsell's 2014 Information Management Benchmark & Trends

26

Don’t know

An e-book can be used an unlimited number of times

Other

An e-book can be used by only one user at a time

An e-book can be used by simultaneous users

0% 5% 10% 15% 20% 25% 30%

Source: Outsell's 2014 Information Management Benchmark & Trends

27

E-book Usage Rights in Place

Vendors

Easier to do business with

More flexible about licensing options

More flexible about packaging bundles

Providing better usage metrics

Simplifying licenses

More transparent about pricing

Providing better customer service and support

0 10 20 30 40 50 60 70

Neither agree nor disagree

Percent

29

Librarians’ Views about Vendors

Other

Industry ratios and/or benchmarks

Number of reference questions

Calculated ratios and/or calculated statistics

Cost per usage

Raw usage statistics

0% 20% 40% 60% 80% 100%

Source: Outsell's 2014 Information Management Benchmark & Trends

30

Most Important Usage Statistics

Next Steps

ImperativesInformation managers

Strengthen the relationships with vendors.

Measure and deliver value beyond usage statistics.

Embrace a DIY model.

32

Essential ActionsVendors

Strengthen the relationship with IM managers.

Help IM deliver value.

Embrace flexibility.

33

34

A Story

35

36

Shift Happens!

November 2015 Outsell’s Enterprise Content – Buyers Meet SellersLocation to be determined in US

38

Questions & Discussion

About Outsell

Outsell, Inc. is the world’s only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You’ll stay more focused, save time, and grow revenue in a fast-changing, global, digital environment, and sleep better at night. Guaranteed.

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The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.