Webrooming: Website enhancementsIndustry examples

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Accessible on any deviceUse finger-friendly buttons to search and swipe through content effortlessly in any environment.

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Consistent value proposition Align website and in-store messaging to create a cohesive shopping experience.

4

Source for information Introduce new activities, destinations, gear tips and shopping guides to inspire customers.

5

Intuitive search functions Organize products by lifestyle, attributes or usage-based categories to quickly locate products.

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Product comparison Feature tools that help customers identify the best products to meet their needs.

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Personalized service Assist shoppers with product recommendations and a “Live Chat” feature.

Rock/Creek Outfitters

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Social shopping Enable customers to read and write product reviews and share products with friends.

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Inventory transparency Communicate whether products are available online and at local stores for ease of purchase.