Post on 14-Sep-2014
description
Otto Group @ betahaus
Coworking Conference 2011
Berlin, November 2011
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Agenda
• What is the Otto Group?
• Why does the Otto Group collaborate with a coworking space?
• And how exactly does this work?
• What do coworkers and coworking spaces need to collaborate with the „big fish“?
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What is the Otto Group?
• The Otto Group is a worldwide-operating retail and services group with 123 companies of primary significance in 20 countries.
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What is the Otto Group?
• The Otto Group is currently active in three segments:
- Multichannel Retail – with catalogue business, e-commerce and over-the-counter retail.
- Financial Services – providing retail-related financial services across the value-added chain.
- Services – covering the entire portfolio of retail services across the value-added chain as well as travel services.
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What is the Otto Group?
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What is the Otto Group?
2009/10 2010/11
10.1 bn10.1 bn 11.4 bn11.4 bn+12.6%+12.6%
Consolidated revenue in bn Euro
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Why does the Otto Group collaborate with a coworking space?
• Facing a lack of specialized workforce
• Freelancing or working in start-ups has become a good alternative for many people we would love to employ
• It would be arrogant to think that innovation can or should only come from inside a company – we need the crowd
• Coworking spaces are home to the first adapters of trends – who wants to understand which direction our markets develop, just go there
• Using coworking spaces makes it easy to get used to the „Trial and Error“-idea and test tools, work environments etc. without heavy investment in the beginning
• Working in a coworking space is a great incentive for our employees
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Why does the Otto Group collaborate with a coworking space?
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And how exactly does this work?
We have just started…
• …having strategy and innovation workshops for different business units
• …sending project teams
• …funding events and starting the conversation
What might be the next steps…
• …expand exchange, e.g, by inviting coworkers to our headquarter
• …reducing bureaucracy – internally and at the interface
• …maybe start our own coworking space – together with our partners, of course!
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What do coworkers and coworking spaces need to collaborate with the „big fish“?
Some rules, that might seem a bit too generic and simple – but from my experience, they aren‘t!
1.Be clear.
2.Be reliable.
3.Be honest.
4.Be agency.
5.Don’t be too expensive. Don’t be cheap.