Post on 08-May-2015
description
RCS in a World of OTT Solutions July 2013
Today’s “Native” Mobile Services SMS Calls MMS
• 160 characters text messages
• Voice • Picture/Video • Not fully interoperable…
Independent OTTs Fill The Gap § Smartphone users adopt 3rd party apps for FREE messaging, voice and video calls § Operators lose ownership of the user’s experience, especially amongst roamers § OTT adopFon also translates into major loss in service revenues:
“…every 10 percentage points of smartphone penetraFon could cost Western European operators US$1.19 billion in voice and messaging revenues”
Source: Operators vs. OTT – Informa
– The GSMA RCS Vision
Smart Services § Voice and video calls, rich media sharing and messaging
Smart Address Book & Service Discovery § Identifies RCS-capable users and their service capabilities
Available on any handset § Handsets should support RCS natively
RCS and RCS-e Specs Require IMS Core § Specifically authentication, registration, and routing of IMS*
*either in-‐network IMS Core or as hosted funcFons
RCS-e – The User Perspective
Contacts • IdenFfies RCS users • Shows available services per user
Video Sharing • Enrich call with video • Capture and share
File Sharing • Send pictures & video • Share music • Circulate documents
Chat • Threaded conversaFons • Shows contact presence
RCS 5 will integrate addiFonal capabiliFes such as VoLTE calls and locaFon sharing
What’s Needed to Launch RCS?
IMS Core Network § …or at least a subset: authentication, registration and routing which
can be hosted outside the core
RCS-Capable Handsets § Native on 16 certified models from 9 brands* § Downloadable apps available for iOS & Android
Interoperability Between Networks § Based on Network-to-Network Interface (NNI) for existing protocols:
signaling, messaging, calling, image and video sharing and more**
**RCS Interworking details available here *RCS AccreditaFon for networks and handsets available here
RCS-e Adoption So Far - Networks
RCS Adoption So Far - Handsets
Source – GSMA July 2013
Company name Product name Mobile OS, Software version starts from Hardware Model Terminal profile Accredited networks
used Accreditation status
SONY Mobile Communications XPERIA RCSe Client Android versions 4.0.4, RCS Client
version 2.4.9 XPERIA T, XPERIA J
STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain, Movistar, Orange Brand Services Limited
Approved (awarded 15.11.12)
LG Electronics LG RCS-e Client Android IceCream Sandwich, Device software version P76010a, LG RCS-e client LGE-Arpeggio/v2.0
LG-P760 STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain, Movistar, Orange Brand Services Limited
Approved (awarded 19.11.12)
Nokia Corporation Nokia Windows Phone RCS-e Client
Windows Phone 8, Device software version 1232.12.9200.9827.1286, RCS-e client version NWIN-1.0
Lumia 920, Lumia 820, Lumia 620
STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain, Movistar, Orange Brand Services Limited
Approved (awarded 05.12.12)
Samsung Electronics Co Ltd Samsung RCSe client
Android Jelly Bean, Device software version I9300XXELR2, Samsung RCS-e client 3.1 (JB)
GT-I9300 STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain, Movistar, Orange Brand Services Limited
Approved (awarded 18.12.12)
HTC Corporation HTC One Android ICS, Device software version 140567 (HTCRCSe-1.01), RCS-e client version v2.4.11
Z520e STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain, Movistar, Orange Brand Services Limited
Approved (awarded 21.12.12)
Huawei Technologies Co.Ltd. Huawei RCS-e client
Android versions 4.1.1, Device software version V100, RCS Client version 2.0
G510, Y300, P2Lte
STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain, Movistar, Orange Brand Services Limited
Approved (awarded 15.05.13)
Samsung Electronics Co Ltd
Samsung Windows Phone RCSe Client
Windows Phone 8, Device software version I8750XXME1, WP8 RCS Client version 1.0
GT-I8750 BASIC (IM/Chat, FileTransfer)
Movistar, Vodafone-Spain
Approved (awarded 28.05.13)
Huawei Technologies Co.Ltd. Huawei RCS-e client
Android 2.2-4.1, Device software version V100, RCS-e, RCS-e client version v5
U8815 Asura BASIC (IM/Chat, FileTransfer) Vodafone-Spain Approved (valid until
16.10.13)
TCT MOBILE LIMITED TCL/ ALCATEL ONE TOUCH RCSe client
Android versions ICS, Jelly Bean, Device software version MAUI.11AMD.W12.22.SP.V15.F5.P, RCS Client version 2.4.0
ONE TOUCH BASIC (IM/Chat, FileTransfer) Vodafone-Spain
Accreditation submission being processed
ZTE Corporation ZTE RCS-e client
Android version 2.3 Gingerbread, Device software version V02c-Oct102012, RCS Client version v0.1.8469
Mimosa STANDARD (IM/Chat, FileTransfer, Image Share, Video Share)
Vodafone-Spain Accreditation submission being processed
Possible industry Adoption Scenarios
Limited Local Global
Fail to reach criFcal mass
Available between selected local networks only
RCS does not manage to become an alternaFve to
growing OTT services
Available from selected brands in specific markets
Available between all local networks -‐ some global reach
RCS becomes a valid alternaFve to OTTs
for local communicaFons
Widely available & gradually reach criFcal mass on a
global scale
Available between majority of global leading networks
RCS gradually becomes a valid
alternaFve to OTTs for majority of communicaFons
RCS Handsets
Network Interoperability
RCS AdopFon
Telco OTT is Today’s Reality Stop The Churn § Operators’ own OTT can be quickly deployed
Rich Communications Over IP § Voice, messaging, video, screen share, etc.
Fully Interoperable § With PSTN/GSM networks (calls and SMS)
§ With Joyn networks (audio, video, messaging, presence)
§ With social networks and cloud services
Future Ready § Existing OTT applications can be upgraded to RCS
OTT Future-Ready: From Telco OTT to RCS
Hosted IMS components § fring cloud or 3rd party to host necessary IMS components for RCS
Enabling RCS on Handsets § RCS Gateway to support existing fring applications § New fring applications to support RCS natively
Web App
Existing Telco OTT
Hosted IMS Components
RCS Gateway
RCS Telco OTT
Native RCS Handset
Network Evolution – Telco OTT
MNO
IP
Feature Phone
IP 2G/3G
2G/3G
Telco OTT service is launched for smartphones, tablets and PCs
Tablet Web App Telco OTT app
Network Evolution – RCS (1)
MNO
IP
Feature Phone
Tablet Web App
IP 2G/3G
2G/3G
RCS Handset
IMS Core deployed in network
RCS Gateway for exisFng OTT clients New OTT apps with integrated RCS New handsets with naFve RCS
IP
IMS Core
RCS Gateway
Telco OTT app
Network Evolution – RCS (2)
MNO
IP
Feature Phone
Telco OTT app
IP 2G/3G
2G/3G
RCS Handset
IMS components hosted in fring cloud
IP
Hosted IMS Components
RCS Gateway
RCS Gateway for exisFng OTT clients New OTT apps with integrated RCS New handsets with naFve RCS
Tablet Web App
Summary § RCS Adoption has Started
§ 10 carriers in 5 countries (Spain, France, S.Korea, US, Germany) § Native RCS-e available from leading handset vendors § Downloadable apps available for smartphones
§ Mass Market Embrace RCS pending: § Handset availability and penetration
§ Inter-carrier interoperability
§ User preference over independent OTTs
§ Telco OTT is Here Now & Future Ready § Allowing MNOs to retain user ownership § Delivering rich feature set and user experience § Offers future RCS compliance
Thank You
Contact us : roy@fring.com