INMA SUB CATEGORY:

BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT

ORGANIZATION – ABP PVT. LTD.

BRAND – ANANDABAZAR PATRIKA

FUNCTION – AUDIENCE DEVELOPMENT

Engagement 1: Bangalir Biswacup

GOAL WE ARE RUNNING FOR

Create brand ambassadors in our readers in

every neighborhood by making them famous

through our newspaper

CELEBRATING NOT JUST A SPORT, BUT AN EMOTION

.

Bengalis change their national identity and represent either Brazil,

Argentina or Germany during every football World cup. They decorate

their homes, neighbourhood, clubs in the colours of their favourite teams.

2018 was no exception.

Our programme was designed to celebrate this mood. Therefore, the contest

asked the readers to share pictures of how they have captured the World Cup

mood at their home/club/neighbourhood.

A celebrity footballer went to the winner’s home/club/neighbourhood and

watched match of their favourite team from that place

This entire episode got reported in the newspaper

Context

Core model

Exciting gratification

CELEBRATING NOT JUST A SPORT, BUT AN EMOTION

Call for action ads for Argentina fans to send in their

photographs of celebration

Advertisement featuring the celebration

photographs pf the club where the members

enjoyed the match with the celeb

CELEBRATING NOT JUST A SPORT, BUT AN EMOTION

Call for action advertisements for Germany fans

to send in their photographs of celebration

Advertisements featuring the celebration

photographs of the club where the members

enjoyed the match with the celeb

CELEBRATING NOT JUST A SPORT, BUT AN EMOTION

Advertisements featuring the celebration photographs of the clubs where the members enjoyed the match

with the celebs

CELEBRATING NOT JUST A SPORT, BUT AN EMOTION

Editorial coverage of the celebration at clubs with the celebs

A closure advertisement with a thank

you note to the readers for their

sportsman spirit

Engagement 2: Lens Bondi Borsha

CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY

Readers were asked to share photographs that had monsoon as the core subject.

Multiple call for action advertisements were developed where readers were asked to send their monsoon photographs

Core model

Exciting gratification

The best photographs along with their sender’s name and pictures were

published in the newspaper

CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY

Winner photographer became famous as his image along with his photograph got published in the newspaper

CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY

Winner photographer became famous as his image along with his photograph got published in the newspaper

CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY

Winner photographer became famous as his image along with his photograph got published in the newspaper

CELEBRATING MONSOON MOMENTS THROUGH PHOTOGRAPHY

Winner photographer became famous as his image along with his photograph got published in the newspaper

Engagement 3: Boshe anko Borsha

NURTURING TALENT IN KIDS

Kids were asked to share

paintings with monsoon as the

subject. The best drawings along

with their sender’s name and

pictures were published in the

newspaper

Call for action advertisement was developed to ask kids for their paintings

NURTURING TALENT IN KIDS

Winner kid became famous as his/her painting along with his/her photograph got published in the newspaper

NURTURING TALENT IN KIDS

Winner kid became famous as his/her painting along with his/her photograph got published in the newspaper

Engagement 3: Lens Bondi Pujor Anando

CELEBRATING BIGGEST FESTIVAL OF BENGAL THROUGH THE

LENS

Readers were asked to share

photographs that had happy moments

of Durga Puja Festival as the core

subject. The best photographs along

with their sender’s name and pictures

were published in the newspaper

Call for action advertisement was developed to ask readers for photographs

CELEBRATING BIGGEST FESTIVAL OF BENGAL THROUGH THE

LENS

Winner photographer became famous as his image along with his photograph got published in the newspaper

CELEBRATING BIGGEST FESTIVAL OF BENGAL THROUGH THE

LENS

Winner photographer became famous as his image along with his photograph got published in the newspaper

Engagement 4: KHELA NIYE KHELA

CELEBRATING THE PASSION FOR FOOTBALL

An interesting crossword quiz with

questions on Mohun Bagan and East

Bengal, two arch rivals on the football

ground, was published in a special

feature on the same subject

All clues were related to football rivalry

CELEBRATING THE PASSION FOR FOOTBALL

Winner ads were published with their photographs

Engagement 5: Anander 19

CELEBRATING THE PASSION FOR FOOTBALL

Readers have been asked to share

their calendar of happiness in 2019.

The best entries along with the

sender’s name and pictures will be

published in the newspaper

Call to action ads for the readers to send in their calendar of happiness