Presented By

York

Kleinhandler

June 28, 2014

BEST PRACTICES IN

BUSINESS WRITING AND

COMMUNICATING

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What is Business Communication

Effective & Ethical Communications

Work Place Professionalism

Intercultural Business Communication

Business Writing Tips

Business Communications

Positive & Negative Messages

Business Applications

Closing Thoughts

Questions

AGENDA

WHAT IS

BUSINESS

COMMUNICATION

The sharing of information

between people within an

enterprise that is performed for

the commercial benefit of the

organization. In addition,

business communication can

also refer to how a company

shares information to promote

its product or services to

potential consumers.

(What is, n.d.)

WHAT IS BUSINESS COMMUNICATION?

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Purpose

Barriers

Channels

Ethics

EFFECTIVE & ETHICAL

COMMUNICATIONS

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To exchange information or express thoughts and feelings

PURPOSE

Feedback and goals define

purposeful communication

Uncover powerful solutions

that can propel a company

to long-term success

(Taylor 2014)

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COMMUNICATIONS CHANNELS

Use the appropriate channel to achieve most effective communications

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Physical

Perceptual

Emotional

Cultural

Language

Gender

Interpersonal

( S m i t h , 2 01 3)

BARRIERS

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THE PRINCIPLES AND VALUES THAT GUIDE YOU

ETHICS

Business

Ethics

Leadership

Ethics

Employee

Ethics

Ethical

Organizational

Culture

Benefits

to

Organization

WHAT WOULD YOUR FAMILY THINK?

(Kelchner , n.d.)

It is all about

Attitude

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Projects an image of

maturity and

integrity that creates

credibil ity.

Displays a consistent

abil ity to build solid

relationships of trust

and respect inside

and outside of the

organization.

Maintains a friendly,

positive, and

enthusiastic outlook.

(B u s in ess p ro fess io n a l ism , n . d . )

WORK PLACE PROFESSIONALISM

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Inclusion

Understanding

INTERCULTURAL

BUSINESS

COMMUNICATIONS

Global Economy

Expanding Markets

Cultural Understanding

Language Barriers

Not Business as usual

INTERCULTURAL BUSINESS

COMMUNICATIONS

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Business Writing

Tips

The 3x3 Process

THE PROCESS

3 X 3 PROCESS

WRITEPREWRITE REVISEWRITE

Analyze

Anticipate

Adapt

(3X3 Process, n.d.)

Research

Organize

Compose

Revise

Proofread

Evaluate

Electronic

Messaging

&

Digital Media

COMMUNICATIONS

BUSINESS

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ELECTRONIC MESSAGING

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Email is one of the most widely used tools in business today. It is an excellent way to communicate internally and externally.

Connect with Coworkers

Fast way to send information

Connect with Customers & Vendors

Informal

Be Cautious

(L o r et te , n . d . )

DIGITAL MEDIA

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The internet Websites

Social Media

Used on average 15 hours a week

Double Edged Sword

( Pet r ec c a , 2 01 3)

Part of

Business

Every Day

POSITIVE & NEGATIVE

MESSAGES

POSITIVE & NEGATIVE MESSAGING

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Its All in the Delivery

Lets Talk About This

POSITIVE & NEGATIVE MESSAGING

Positive Messages Negative Messages

Easy to Write Difficult to Write

Recipient Receptive Indirect must be buffered

Direct and to Point Cushion Bad News

Explain Be Empathic

Call to Acton Point to Brighter Future

(Writing in the, n.d.)

Presentations

Reports

Plans

Proposals

BUSINESS

APPLICATIONS

Very Common Business Tool

Keep It Simple

Images should not overpower content

Images Emotionally Appealing

Engage Audience

Create Audience Interaction

Be Conversational

( J a c k m a n , 2 011)

PRESENTATIONS

REPORTS

Many Dif ferent Types of

Reports

Formal Versus Informal

Choose Wisely

Many Dif ferent Types of Plans

Target Audience

Company Mission Statement

Product or Service Offered

Marketing

What You Need

Summarize

( H u l l , 2 01 3)

PLANS

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Proposals = Sales Presentation

Understand

Clients wants

Your Organizations capabilities

Create Solution

Quantify Why You

PROPOSALS

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CLOSING THOUGHTS

Communications is the Key To Success

It All Comes Down to Target Audience

Less Is More

Words Matter

Tone Matters

You Are Your Communications

This Presentation can be found online see Handout for Address

SUMMARY

Questions

3 x 3 P r o c e s s . ( n . d . ) . 3 x 3 P r o c e s s . R e t r i e v e d f r o m h t t p : / / u s e r s . m m i c . n e t / s s a l h a n y / c o m m _ 2 1 2 / 3 x 3 _ P r o c e s s . h t m l

B u s i n e s s p r o f e s s i o n a l i s m 1 0 1 . ( n . d . ) . . R e t r i e v e d f r o m h t t p : / / w w w . d a l e c a r n e g i e . c o m / a s s e t s / 1 / 1 / 3 5 3

D C _ L D _ B u s i n e s s P r o 1 0 1 . p d f

H o w t o G i v e a n E f f e c t i v e B u s i n e s s P r e s e n t a t i o n . ( n . d . ) . H o w c a s t . R e t r i e v e d f r o m h t t p : / / w w w . h o w c a s t . c o m / v i d e o s / 2 1 7 9 6 6 - H o w - t o - G i v e - a n - E f f e c t i v e - B u s i n e s s - P r e s e n t a t i o n

H u l l , P . ( 2 0 1 3 , F e b r u a r y 2 1 ) . 1 0 E s s e n t i a l B u s i n e s s P l a n C o m p o n e n t s . F o r b e s . R e t r i e v e d f r o m h t t p : / / w w w . f o r b e s . c o m / s i t e s / p a t r i c k h u l l / 2 0 1 3 / 0 2 / 2 1 / 1 0 - e s s e n t i a l - b u s i n e s s - p l a n - c o m p o n e n t s /

J a c k m a n , H . ( 2 0 1 1 , S e p t e m b e r 7 ) . E f f e c t i v e B u s i n e s s P r e s e n t a t i o n s – 7 S p i c y S e c r e t s . E f f e c t i v e B u s i n e s s P r e s e n t a t i o n s – 7 S p i c y S e c r e t s . R e t r i e v e d f r o m h t t p : / / w w w . s l i d e r o c k e t . c o m / b l o g / 2 0 1 1

/ 0 9 / e f f e c t i v e - b u s i n e s s - p r e s e n t a t i o n s /

K e l c h n e r , L . ( n . d . ) . T h e I m p o r t a n c e o f E t h i c s i n O r g a n i z a t i o n s . S m a l l B u s i n e s s . R e t r i e v e d f r o m h t t p : / / s m a l l b u s i n e s s . c h r o n . c o m / i m p o r t a n c e - e t h i c s - o r g a n i z a t i o n s - 2 0 9 2 5 . h t m l

L o r e t t e , K . ( n . d . ) . T h e U s e o f E m a i l i n B u s i n e s s C o m m u n i c a t i o n . S m a l l B u s i n e s s . R e t r i e v e d f r o m h t t p : / / s m a l l b u s i n e s s . c h r o n . c o m / u s e - e m a i l - b u s i n e s s - c o m m u n i c a t i o n - 1 1 8 . h t m l

M r . N i c e G u y : A n I n t r o d u c t i o n t o I n t e r c u l t u r a l C o m m u n i c a t i o n . ( n . d . ) . Y o u T u b e . R e t r i e v e d f r o m h t t p : / / w w w . y o u t u b e . c o m / w a t c h ? v = u c V G 8 Z A U s R A

P e t r e c c a , L . ( 2 0 1 3 , O c t o b e r 7 ) . R e t r i e v e d f r o m h t t p : / / w w w . u s a t o d a y . c o m / s t o r y / m o n e y / b u s i n e s s / 2 0 1 3 /

1 0 / 0 6 / s m a r t - s m a l l - b u s i n e s s - d i g i t a l - t o o l s / 2 9 2 2 4 2 3 /

S m i t h , C . ( 2 0 1 3 , J a n u a r y 1 1 ) . T h e S e v e n B a r r i e r s o f C o m m u n i c a t i o n | O P I N . T h e S e v e n B a r r i e r s o f C o m m u n i c a t i o n | O P I N . R e t r i e v e d f r o m h t t p : / / o p i n . c a / a r t i c l e / s e v e n - b a r r i e r s - c o m m u n i c a t i o n

T a y l o r , J . ( 2 0 1 4 ) . P u r p o s e o f C o m m u n i c a t i o n i n B u s i n e s s . S m a l l B u s i n e s s . R e t r i e v e d f r o m h t t p : / / s m a l l b u s i n e s s . C h r o n . c o m / p u r p o s e - c o m m u n i c a t i o n - b u s i n e s s - 2 8 3 0 . h t m l

REFERENCES

U n d e r s t a n d i n g " P r o f e s s i o n a l i s m " I n T h e B u s i n e s s W o r l d | e - T i p s - N e w s . ( n . d . ) . U n d e r s t a n d i n g " P r o f e s s i o n a l i s m "

I n T h e B u s i n e s s W o r l d | e - T i p s - N e w s . R e t r i e v e d f r o m h t t p : / / w e s t e r n c t . d a l e c a r n e g i e . c o m

/ u n d e r s t a n d i n g p r o f e s s i o n a l i s m _ i n _ t h e _ b u s i n e s s _ w o r l d /

W r i t i n g i n t h e D i s c i p l i n e s : B u s i n e s s - C o n s i d e r i n g t h e M e s s a g e i n B u s i n e s s C o m m u n i c a t i o n s . ( n . d . ) . W r i t i n g i n

t h e D i s c i p l i n e s : B u s i n e s s - C o n s i d e r i n g t h e M e s s a g e i n B u s i n e s s C o m m u n i c a t i o n s . R e t r i e v e d , f r o m

h t t p : / / w r i t i n g 2 . r i c h m o n d . e d u / w r i t i n g / w w e b / b u s i n e s s / m e s s a g e . h t m l

W h a t i s b u s i n e s s c o m m u n i c a t i o n ? d e f i n i t i o n a n d m e a n i n g . ( n . d . ) . B u s i n e s s D i c t i o n a r y . c o m . R e t r i e v e d f r o m

h t t p : / / w w w . b u s i n e s s d i c t i o n a r y . c o m / d e f i n i t i o n / b u s i n e s s - c o m m u n i c a t i o n . h t m l

REFERENCES