Post on 12-Apr-2017
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits
Tim FahndrichPresidentThird River Marketing Salem, Oregon
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 4 Massive Trends Affecting Your Business
2 Common Mistakes You Want To Avoid
3 9 Strategies for Success
Agenda
4 Your Burning Questions
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
What is the top thing that you want to get answered
before leaving today?
Your Burning Questions
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Massive Trends Affecting Your Business
4
Act One
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior
1 Find Your Business
2 Research Products & Services
3 Make Buying Decisions
This has changed how consumers …
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 Search
When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.
4 Main Drivers Of Change
503.581.45541436 Commercial St. NE, Salem, OR 97301
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2 Reputation& ReviewsGame Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is
Nowhere To Hide!
73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal
92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
3 Social Media
People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Mobile
HOWEVER …6 in 10 mobile users will leave a website if it's not optimized for
small screens. 60% will NOT waste their time if it's not easy!
According to research from
Mobile Marketer, 70 percent of all mobile searches result in action
within one hour!
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Mobile-responsive designs
503.581.45541436 Commercial St. NE, Salem, OR 97301
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COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND
MISCONCEPTIONS
12
Act Two
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Do you make these mistakes?
13
+ Thinking social media and reviews don’t
influence your customers or market
+ Not participating / incomplete profiles
+ inconsistent or inappropriate activity
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Dangerous misconceptions
14
+ Waste of time / unimportant
+ only for young people
+ ROI cannot be measured
+ you have to be on every network
+ It is free marketing and gets immediate results
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
It’s not just young people
15
503.581.45541436 Commercial St. NE, Salem, OR 97301
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Consistency is the key
16
+ Create consistent social profiles
across largest networks (twitter,
FB, G+, LI, Pinterest)
+ Create consistent listings on
directory and review sites
+ Post updates on a consistent
basis….or else risk being ignored
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
9 STRATEGIES FOR SUCCESS WITH
REPUTATION & SOCIAL MEDIA
17
Act Three
503.581.45541436 Commercial St. NE, Salem, OR 97301
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Strategy #1: Be where your customers are
18
503.581.45541436 Commercial St. NE, Salem, OR 97301
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Strategy #2: Create complete profiles
19
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #3: Manage Local Listings
20
Manage Local Visibility Listings
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation
21
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #5: Listen to what is being said
22
Keep a finger on the pulse of your customers, competitors, and industry
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #6: Be real and authentic
23
Be genuine and personable – admit to mistakes, engage your audience, and share stories
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #7: Create and post compelling content consistently
24
Create valuable content and share with your audience….on a frequent basis.
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #8: Offer exclusive promotions, contests, giveaways, etc.
25
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #9: Advertise To Generate Leads
26
Facebook Twitter Linkedin
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
The key word is “Social”!
27
+ Get out there and BE SOCIAL!
+ Build the KNOW, LIKE and TRUST
Factor
+ Be PROACTIVE
+ BE CONSISTENT!
REPUTATION & SOCIAL MEDIA WILL
PAY OFF!
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Questions?
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Thank You!
Tim FahndrichPresident