Oregon Mortgage Association Social Media Presentation Feb 2017
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Transcript of Oregon Mortgage Association Social Media Presentation Feb 2017
![Page 1: Oregon Mortgage Association Social Media Presentation Feb 2017](https://reader033.fdocuments.us/reader033/viewer/2022051707/58b88fb71a28ab3e3a8b577b/html5/thumbnails/1.jpg)
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Social Success: 9 Strategies for using social media and reputation marketing to find more customers and generate bigger profits
Tim FahndrichPresidentThird River Marketing Salem, Oregon
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 4 Massive Trends Affecting Your Business
2 Common Mistakes You Want To Avoid
3 9 Strategies for Success
Agenda
4 Your Burning Questions
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
What is the top thing that you want to get answered
before leaving today?
Your Burning Questions
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Massive Trends Affecting Your Business
4
Act One
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
In the Last 10 Years, There Have Been Dramatic Changes in the Marketplace Affecting Consumer Behavior
1 Find Your Business
2 Research Products & Services
3 Make Buying Decisions
This has changed how consumers …
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 Search
When you look at educated and affluent individuals, search engine use climbs to as high as 98 percent.
4 Main Drivers Of Change
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
2 Reputation& ReviewsGame Changer: Your Business Is Naked OnlineWhen It Comes To Your Reputation. There Is
Nowhere To Hide!
73% of consumers look up an average of 10 reviews before making a purchasing decision~ BrightLocal
92% of consumers trust online reviews as much as personal recommendations~ Nielsen Study
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
![Page 9: Oregon Mortgage Association Social Media Presentation Feb 2017](https://reader033.fdocuments.us/reader033/viewer/2022051707/58b88fb71a28ab3e3a8b577b/html5/thumbnails/9.jpg)
503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
3 Social Media
People aren’t just ON social networks. They’re GLUED to them. The average U.S. Facebook user spends a whopping 7 hours and 46 minutes on the site each month.
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Mobile
HOWEVER …6 in 10 mobile users will leave a website if it's not optimized for
small screens. 60% will NOT waste their time if it's not easy!
According to research from
Mobile Marketer, 70 percent of all mobile searches result in action
within one hour!
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Mobile-responsive designs
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
COMMON REPUTATION & SOCIAL MEDIA MISTAKES AND
MISCONCEPTIONS
12
Act Two
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Do you make these mistakes?
13
+ Thinking social media and reviews don’t
influence your customers or market
+ Not participating / incomplete profiles
+ inconsistent or inappropriate activity
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Dangerous misconceptions
14
+ Waste of time / unimportant
+ only for young people
+ ROI cannot be measured
+ you have to be on every network
+ It is free marketing and gets immediate results
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
It’s not just young people
15
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Consistency is the key
16
+ Create consistent social profiles
across largest networks (twitter,
FB, G+, LI, Pinterest)
+ Create consistent listings on
directory and review sites
+ Post updates on a consistent
basis….or else risk being ignored
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
9 STRATEGIES FOR SUCCESS WITH
REPUTATION & SOCIAL MEDIA
17
Act Three
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #1: Be where your customers are
18
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #2: Create complete profiles
19
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #3: Manage Local Listings
20
Manage Local Visibility Listings
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #4: Proactively Build, Promote, & Manage Your Online Reputation
21
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #5: Listen to what is being said
22
Keep a finger on the pulse of your customers, competitors, and industry
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #6: Be real and authentic
23
Be genuine and personable – admit to mistakes, engage your audience, and share stories
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #7: Create and post compelling content consistently
24
Create valuable content and share with your audience….on a frequent basis.
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #8: Offer exclusive promotions, contests, giveaways, etc.
25
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #9: Advertise To Generate Leads
26
Facebook Twitter Linkedin
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
The key word is “Social”!
27
+ Get out there and BE SOCIAL!
+ Build the KNOW, LIKE and TRUST
Factor
+ Be PROACTIVE
+ BE CONSISTENT!
REPUTATION & SOCIAL MEDIA WILL
PAY OFF!
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Questions?
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
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503.581.45541436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Thank You!
Tim FahndrichPresident