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Oracle’s Strategy for Communications Industry

Bulent Unsal – ECEMEA Comms & Media Industry Leader

Mar 2012

Once upon a time…

• Commodore 64

• 1Mhz

• 64 kB RAM

Today

• 1GHz dual core Phone • 8 GB/16GB storage, 512 MB RAM, 2GB ROM

+ Computer

+ Camera

+ Clock

+ ……

Once upon a

time…

Today

Once upon a

time…

Today

Consumers demand….

• Pervasive, convergent access to

communication,

information and

always-on services at home or on the road

Rethinking IT strategy…Can it enable a step change

in Communications Service Provider performance?

Rethinking IT strategy…Can it enable a step change

in Communications Service Provider performance?

Operators have to deal with...

All our life today is about margin !

EMEA Telecom Market by IDC – June 2010

Operators need to transform Business transformation across multiple dimensions

Streamlined processes to minimize operational costs

Integrated BSS/OSS architecture to support business

Optimized organization leveraged across multiple products

Oracle’s vision and strategy

Business Challenges

IT Challenges

Deliver best-in-class applications

built on a common, open, standards-

based technology platform

Provide a complete suite with

productized integrations and

industry-specific business processes

Facilitate business transformation

with predictable total cost of

ownership

ISV Partners

Oracle

Corporate Administration

Financial Mgmt Asset Mgmt Security Mgmt Knowledge Mgmt HR Help Desk

Business Applications

Campaign Mgmt PLM EBPP Call Center

Mgmt Self-Care

Partner Mgmt

Sales Advanced

CRM

Infrastructure

Carrier Grade Framework (e.g. Application Server, RAC, Times Ten)

Middleware (e.g. BPEL)

Universal Data Hubs (Customer, Product, Asset)

Service Delivery Platform

Service Delivery Enterprise

Analytics

Operations Analytics

CRM Analytics

ERP Analytics

Analytics

Oracle Comms Footprint (2004)

Business Operations

Reconciliation

Service Fulfillment Billing & Revenue Management Assurance

Service Assurance

Revenue Assurance

Provisioning

Pricing Balance Mgmt

Billing

Invoicing

Mediation

Payments Vouchers

Revenue Control

Interconnect

Settlements A/R & Collections

Inventory Mgmt

ServiceActivation

Discovery

Rating

Service Creation

Environment

Design

Investment in Industry Leaders and R&D

~$19B Invested in R&D in the past 7 years Actual CAGR = 19.8%

ISV Partners

Oracle

Corporate Administration

Financial Mgmt Asset Mgmt Security Mgmt Knowledge Mgmt HR Help Desk

Business Applications

Campaign Mgmt PLM EBPP Call Center

Mgmt Self-Care

Partner Mgmt

Sales Advanced

CRM

Infrastructure

Carrier Grade Framework (e.g. Application Server, RAC, Times Ten)

Middleware (e.g. BPEL)

Universal Data Hubs (Customer, Product, Asset)

Service Delivery Platform

Service Delivery Enterprise

Analytics

Operations Analytics

CRM Analytics

ERP Analytics

Analytics

Oracle Communications Footprint

Business Operations

Reconciliation

Service Fulfillment Billing & Revenue Management Assurance

Service Assurance

Revenue Assurance

Provisioning

Pricing Balance Mgmt

Billing

Invoicing

Mediation

Payments Vouchers

Revenue Control

Interconnect

Settlements A/R & Collections

Inventory Mgmt

Service Activation

Discovery

Rating

Service Creation

Environment

Design

Time to Value

Months

Days

Evolution of Oracle Communications

Build

2006-8

Carrier Grade Appliance

Carrier Grade & Integrated

Best in Class Suite

Today

Best in Class Apps & Tech

1977 Tomorrow

Oracle’s Industry Strategy

More Value

Less Complexity

More Flexibility Less Cost

More Choice

Less Risk

Comprehensive Industry Portfolio

Standards-Based Architecture

Engineered to Work Together

Complete Open Integrated

Oracle Communications Footprint

Oracle Communications Solutions Approach to industrialize OSS/BSS Transformation

• OSS/BSS Application Products

are broadly aligned with Frameworx

• Productized Solutions

integrate several products to cover significant

slices of Business Process Framework and

ITIL

• Rapid Offer Design and Order Delivery

Solution(RODOD)

is Certified by TM Forum

• Oracle Communications Data Model (OCDM)

is Certified by TM Forum

• Oracle Unified Billing & CRM

is Certified by TM Forum

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