Optimizing Your Video WorkflowHint: It’s Not Just More Software

First Things First

Video Requires A Workflow

But It Can Be Overwhelming

Technology Challenges = Business Problems

Device proliferation Mobile, gaming, specialty Different formats, codecs, etc. Different players Storage

Delivery Global audiences Bandwidth/traffic spikes Origin protection

Operations Software Hardware

Domain expertise required Slower time to get content to

market Which potentially reduces

monetization And lowers user satisfaction

The Challenges The Business Impact

In Fact…

Demand

ComplexityTime to Market

What We All Want It To Be

Only It’s Not Going To Happen This Way

And Then You Have An Idea…

Focusing On Individual Components

The cloud Existing

Gain efficiencies or just create new complexities?

Think About All the Parts

Create

Manage

Deliver

Engage

Monetize

Optimize

into

Cloud-Based Video Workflow

Creation Video is transcoded to the right format upon upload

Management Videos are in an easy-to-use system for publishing Videos are all tagged with metadata and other information Videos are all stored on redundant hardware

Publishing/Delivery One-click publishing to website, third-party providers, etc. Integrated with delivery network for optimized performance

Monetization Integration with third-party networks for ad placement

Optimization Comprehensive analytics (who, what, when, where, and most important,

why)

What Does That Look Like?

Limelight. Brightcove. Ooyala. Kaltura.

Benefits Of Moving Workflow To The Cloud

Scale when you need it For sudden spikes in upload (i.e., need to process a big library

or a lot of new videos) and delivery

Accessibility regardless of location Staff can interact with workflow from anywhere (even mobile)

Efficiency of Publishing Get content to market faster Focus more on what’s important—making great content—less

on technical hurdles Reduce barriers to publishing video AND…

Stop Having To Go To THAT Guy

Ah, Nirvana.

Demand

ComplexityTime to Market

Thanks!

Jason Thibeault

Sr. Director, Marketing StrategyLimelight Networks

jt@llnw.com

602-850-4871

@_jasonthibeault