Optimizing Programmatic Media Buying

hilla@keydownload.com

About KeyPoint

Media

KeyPoint Media is a next-generation media group with flexible, state-of-the-art automated programmatic technology.

About KeyPoint-Media:2012: Developed cutting edge installer technology 2013: 37M (NIS) sales2014: Developed unique technology for advertisement optimization – KeyPoint Media

To become the worldwide leaders in programmatic

media buying

Our Vision

How RTB Works

Winning bid

Action of all bids takes place

Bid managed evaluates advertiser’s targeting and bids

if it matchers

Exchange announces available bid to bid manager

User visits webpage

The Market Opportunity:

Programmatic Advertising

2016: $20B programmatic ad spend

63% of total display spend

2013: $4B programmatic ad spend

24% of total display spend

The Market Opportunity:

Real-Time Bidding (RTB)

2016: RTB ad spend will reach $12B

2013: RTB ad spend was $4B

Our Unique Programmatic Media Buying

Technology

Data:Special algorithm

collects: IP, keywords, user profile ,age,

income, behavioral, time of day, day in

week,

Data Enrichment:Additional algorithm expands the data and

enrich it: location, weather, holidays,

semantic analysis of target page

KeyPoint Media’s Algorithm:

X factor

Optimize Results / RTB Feed

Our One-Stop-Shop Solution:

Manage the Entire

Programmatic Media Buying

Process

By integrating with our RTB partners we offer a one-stop-shop solution that includes the entire media buying process:

• Collect data

• Optimize data

• Place optimized bid with leading RTB

platforms

Our Partners

Estimated revenue: $300M

$1.5B estimated valuation;

working on IPO

Public (NASDAQ): $315M market cap

Revenue: $395M

Public (NASDAQ): $1.6B market cap

Revenue: $315M

Public : £102M market cap

Revenue: NA

Source: Company estimates, Yahoo Finance, CrunchBase

Public : $350M market cap

(Full integration)

Public (NASDAQ): $2.2B market cap

(Full integration)

$850M Valuation

The Competitive Landscape

The Competitive Landscape

The substantial market opportunity, coupled with technology drives large players to this market:

IPO: Sep. 2013

Market Cap: $705M

TTM Revenue: $355M

Founded: 2009; HQ: Boston, Ma

Fundraising: $56M

Founded: 2006; HQ: Redwood City, CA

Fundraising: $138M

Source: Yahoo Finance, CrunchBase

Our Differentiating

Factors

The Ultimate Programmatic

Platform

•Total transparency and real-time

in-depth reporting

•Advanced optimization and

monetization tools

•Wide choice of ad formats

Advanced Marketing

Segmentation Technology

•Cutting edge technology

•Unique technology in the field of

RTB bidding

•Sophisticated algorithms for

improved ROI

We Are Already a Leading

Global Player

Our Team

Hilla Ovil BrennerFounder, CEO

Liran BrennerFounder, CTO (20+ years

experience)

• General Manager: Over 12 years experience

• Ad-Ops Manager : 6 years experience

• Director of Publisher Recruitment: 10 years experience

• Director of Sales: 6 years experience

• 2 Expert Algorithm Engineers: Over 20 years experience hilla@keydownload.com

The Opportunity2016: $20B programmatic ad spend

One-Stop-Shop Experienced Team

Unique Technology

Thank Youhilla@keydownload.com