Post on 17-Jun-2020
© 2016 by Taylor-Leonard Corporation. Any use of this document including reproduction, modification,
distribution, and republication without prior written consent of Taylor-Leonard Corporation is strictly prohibited.
Optimizing LinkedIn to Land Your Next Job
Presented by: Kelly Leonard
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o Your Name
o Your Occupation
o Level of familiarity with LinkedIn [on a scale of 1 to 10]
o One goal you’d like to achieve by attending today’s session
Welcome & Introductions
Noise!
Noise!
Noise!
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“Model Someone
Who’s Already Successful ...
Because Success Leaves Clues.”
Tony Robbins, Author
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Kelly Leonard – CEO, Taylor-Leonard Corporation
CPA [non-practicing] with over 25 years training, internal audit, healthcare, and financial services experience encompassing federal government, private and public accounting environments, to include Fortune 100 companies.
Oversees training and business development practices of Taylor-Leonard Corporation (T-LC)
Launched BoostMyLinkedIn. 4,000+ first level connections with 6-10 daily direct inquiries and opportunities. Generated $500,000+ revenue within 1st 24-month period of implementing repeatable LinkedIn strategy. Trained 5,000+.
You CAN Do It, Too!
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Today’s Objectives – You Will Learn How To …
• Build a profile that’s A.L.I.V.E.TM, making a powerful first impression and getting more views and quality connections
• Effectively use LinkedIn’s Jobs function to identify relevant employment opportunities
• Develop genuine personal relationships with the people they want to work with and for
• Leverage strategies for giving and receiving recommendations
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The Good News Is …
90% of questions you have about social media are not in
fact social media questions, they’re actually networking
questions…
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Social media technology
allows people to talk about
brands with unprecedented
speed and volume…
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Why is LinkedIn Important?
Source: LinkedIn Internal
400+ MM members worldwide
Users in over 200 countries, available in 19 languages
42% of users update their profile regularly
1.4MM+ Groups, with 1,000 forming every day
Over 5 billion professional searches each year
8.1MM+ Company Pages Millions of connections formed
every business day 3.4MM+ US-based jobs currently
listed on LinkedIn 77% of all open jobs are listed on
LinkedIn 48% of recruiters post jobs
exclusively on LinkedIn Vision create economic
opportunity for every one of the 3.3 billion people in the global workforce
Define your Strategy
What do I want?
1. Career Management/Navigation
Job change
Personal Branding
Networking
Collaboration
2. Talent Management / Recruiting
3. Networking
4. Entity Marketing
5. Business Development
6. Research
How Can LinkedIn Help?
1. Find jobs
2. Connect with decision makers
3. Showcase expertise
4. Company Profile
5. Announcements, Groups, Discussions
6. Powerful search engine, survey tools, and repository
7. Find talent, donors, volunteers, clients, etc
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Crystallize Your Desired Goals/Outcomes … WHY are you on LinkedIn?
Get Started!
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Effectively building a personal profile is the first step to
growing a strong LinkedIn presence because people do
business with people they ...
B.O.O.S.T.TM My LinkedIn!
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B – Build Your Brand
O – Obtain More Leads
O – Optimize Relationships
S – Secure Thought Leadership Space
T – Tap Into New Markets
"An organization's ability to learn, and translate that learning into action
rapidly, is the ultimate competitive advantage." – Jack Welch
Is My LinkedIn Profile A.L.I.V.E.TM?
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A – Accurate
L – Locatable
I – Impactful
V – Value-based
E – Engaging
"To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract." -- Jim Rohn
Is Your Profile … Accurate
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Free of grammar/spelling errors?
Correct in all details – factual?
“Whoever is careless with the truth in small matters cannot be
trusted with important matters” - Albert Einstein
Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn
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Is Your Profile … Locatable
Do your Specialties & Endorsements contain appropriate keywords which cause you to “rank” for your expertise?
What words would potential clients, peers, partners, recruiters, hiring managers, etc use to search for your services/expertise?
• At least 5 skills • Profile photo • At least 50 connections
• Industry and postal code • A current position with description • Two more positions • Education
Is Your Profile … Impactful
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Are your Headline and Summary compelling?
Financial Advisor, ABC Investment Firm Financial Advisor | Serving families & corporate executives with retirement income planning & asset preservation
Analyst at Booz Allen PMP-certified project manager – Known for successfully leading multi-million dollar projects in developing countries
VP, Patient Engagement at Hudson River Community Health Global & community health professional specializing in digital health, mHealth, eHealth, & informatics
What message does your profile communicate?
What is YOUR brand?
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Is Your Profile … Value-Based
Does your Summary highlight your value proposition; succinctly written with measurable/quantifiable accomplishments?
Does your profile contain current recommendations that are directly aligned with your skills/abilities?
Recommendations vs. Endorsements
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Is Your Profile … Engaging
Define your Connection Strategy
Grow your network.
Share what you’re doing – post meaningful content as an update, provide thought leadership/hot topics
Communicate with your network – comment on posts, follow their company, etc.
Profile Sections • Profile Header
• Background/Summary
• Experience
• Organization
• Education
• Certifications
• Skills & Expertise
• Recommendations
• Volunteer Experience & Causes
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Each section in your personal profile is relevant in helping you to build your
network, share your brand, showcase expertise, build credibility,
demonstrate balance, and to rank.
WARNING! Before Making Changes …
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OR …
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Understand Your Settings & Privacy
Profile Header
Professional headshot
Edit background photo (banner) to
draw visual interest
Compelling headline
Contact info – email & contact #
Website & Social Media Links
Personalized LinkedIn URL
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www.photofeeler.com
About Your Headshot …
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Personalize Content in Your Headline Block
• Add Graphic to Banner • Add Website Links • Personalize LinkedIn URL
• Professional Headshot • Add a Compelling Headline • Contact info (email address & phone #)
Profile Analysis
Online “resume”
Value-based headline
Large network
2-3 paragraph Summary
needs Call to Action
Highlight
Accomplishments
Specialties to drive SEO
SAMPLE CALL TO ACTION: “A results-driven professional, Olivia Velez combines 10 years of health
information technology to drive global design implementations. To leverage her expertise, contact
Olivia on phone # or email address.”
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REMEMBER - An Effective Summary …
• Save
• Make
• Create Efficiencies
• Solve Problems
• Bring Peace of Mind
Experience
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Snapshot of professional experience
Include current & past employment
Showcase relevant resume sections; focus on your value proposition & measureable accomplishments
Link to Company Page to drive brand /visibility
Mix text with bullet points, when possible
Show Acknowledgments/Awards
Give/Get Recommendations
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What’s Your Story? Add Content to Summary Block +
Experience (Current Role + 2 Prior Positions)
Recommendations – Third Party Validation = Credibility
• Who are you connected to,
have you delivered value to?
• Who are your current/past
clients, supervisiors?
• Who has been a mentor to
you?
• Is your profile reflective of the
experience that would allow
you to be recommended?
• Endorsements vs.
Recommendations … Know the
difference!
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Endorsements – Third Party Validation = Credibility
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The Good
Quick, easy, painless
Visually attractive skills schematic
The Bad
Impersonal
Limited value
Viewed as “soft” recommendations
The Ugly
Often driven by ulterior motive
Credibility Counts!
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Who Can You Give/Receive a Recommendation? Who Can You Endorse?
Other Searchable Content/Sections
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Recall your strategy … use keyword searchable content
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Fill Your Skills “basket” Add Other Sections –Projects, Certifications, Education, Honors & Awards, Volunteerism
Marketing & Collaboration Wheel
Personal
profile
Advanced/Saved
Searches
Jobs
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Company
Pages Posts &
Updates
Groups
What’s Your Connection Strategy?
Counterintuitive to our childhood experience … “Don’t talk to Strangers”
What’s your philosophy Connect with no one … Connect with everyone
Who?
Colleagues/Industry peers
Former co-workers
Supervisors
Friends/Family
People you meet
Classmates/Alumni
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LinkedIn Helps You Expand Your Network
When in doubt, “X” it out!
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Advanced Searches – For Individuals
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Consider the value of LinkedIn Premium for more robust candidate searches
Be familiar with LinkedIn’s Boolean Search Logic
Let’s Apply It!
Who are the ideal types of people you’d like to connect with?
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Advanced Searches …
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Grow to 500+ Connections Expand Your Network Using …
• People You May Know • Who’s Viewed Your Profile • Advanced Search
I Made a New Connection … Now What?
• Send an email requesting a short, telephone conversation
“Hi Judy! Thanks for connecting with me. I’d like to schedule a quick, 10-minute call with you; the purpose of which is to learn more about you, to share the same, and to explore ways to help one another. Please share the best time/number to reach you.”
• Consider their connections & “People Also Viewed” for points of affinity
• Build value for “Following” your company page
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Marketing & Collaboration Wheel
Personal
profile
Advanced/Saved
Searches
Jobs
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Company
Pages Posts &
Updates
Groups
Company Pages = Relationship Development
Refined Searches By … • Location • Industry • Relationship • Company Size • # of Followers • Fortune
In this Search … • Washington, DC • 11-50 employees
Benefits … • Research perspective
clients/companies • Discover public information
on companies & how you’re connected
• Find key executives within those companies
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Let’s Apply It!
Provide the name of OR description for companies of interest to you.
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Suzy Q. High tech, healthcare Silver Spring area (20901)
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Describe (or name) a company you’d like to work for: • Industry to describe the company • What geography (zip code) is it near
Marketing & Collaboration Wheel
Personal
profile
Advanced/Saved
Searches
Jobs
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Company
Pages Posts &
Updates
Groups
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Why is LinkedIn Important for Job Seekers?
400+ MM members worldwide
Users in over 200 countries, available in 19 languages 42% of users update their
profile regularly Over 1.2MM+ Groups Over 5 billion professional
searches each year More than 8+MM Company
Profiles Over 3.4MM US-based jobs
currently listed on LinkedIn 77% of all open jobs are listed
on LinkedIn 48% of recruiters post jobs
exclusively on LinkedIn Vision create economic
opportunity for every one of the 3.3 billion people in the global workforce
Source: LinkedIn Internal
Advanced Searches – Job
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CURRENTLY 3.4MM+ US BASED JOBS on LINKEDIN – 114,000+
in Metro DC
Let’s Apply It!
Describe the ideal role/function and/or title for students
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Suzy Q. High tech, healthcare Silver Spring area (20901)
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Describe the type of role you seek: • Keywords/skills to describe the role • What geography (zip code) is it near
Effective Use Requires Discipline
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Process Frequency Call to Action
View Updates Daily Comment on successes of your network. Shows you have an interest
in them and keeps you/your services in front of them.
Check “Who’s
Viewed Your
Profile?”
Daily Send connection requests to individuals you’re not currently “linked
to”. For others, engage them in dialog by asking “How may I help you?”
Add Updates Weekly Expose your network to industry trends, hot topics, deadlines, etc.
Always include a call to action!
Review Saved
Searches – Job &
People
Weekly/ Monthly This is your pipeline. As you receive results from saved searches,
connect with them.
Make
Recommendations
Monthly /
Quarterly Set a goal to make recommendations. Think “givers gain”.
Join Groups Monthly /
Quarterly Identify the groups containing former colleagues, alumni, peers and/or
target market and join them. Contribute to the group by providing
meaningful content. Evaluate existing groups for current relevance.
Download
Connections
Annually At least annually, download your connections into a .csv file for
safekeeping. Save the file on your local computer or private network.
Define an Operating Rhythm … 15-20 minutes/day
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www.linkedin.com/in/ktleonard
@TaylorLeonardCo & @kellytleonard
Taylorleonardcorporation
www.BoostMyLinkedIn.com
© 2016 by Taylor-Leonard Corporation. Any use of this document including reproduction,
modification, distribution, and republication without prior written consent of Taylor-Leonard
Corporation is strictly prohibited.