© 2016 by Taylor-Leonard Corporation. Any use of this document including reproduction, modification,

distribution, and republication without prior written consent of Taylor-Leonard Corporation is strictly prohibited.

Optimizing LinkedIn to Land Your Next Job

Presented by: Kelly Leonard

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o Your Name

o Your Occupation

o Level of familiarity with LinkedIn [on a scale of 1 to 10]

o One goal you’d like to achieve by attending today’s session

Welcome & Introductions

Noise!

Noise!

Noise!

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“Model Someone

Who’s Already Successful ...

Because Success Leaves Clues.”

Tony Robbins, Author

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Kelly Leonard – CEO, Taylor-Leonard Corporation

CPA [non-practicing] with over 25 years training, internal audit, healthcare, and financial services experience encompassing federal government, private and public accounting environments, to include Fortune 100 companies.

Oversees training and business development practices of Taylor-Leonard Corporation (T-LC)

Launched BoostMyLinkedIn. 4,000+ first level connections with 6-10 daily direct inquiries and opportunities. Generated $500,000+ revenue within 1st 24-month period of implementing repeatable LinkedIn strategy. Trained 5,000+.

You CAN Do It, Too!

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Today’s Objectives – You Will Learn How To …

• Build a profile that’s A.L.I.V.E.TM, making a powerful first impression and getting more views and quality connections

• Effectively use LinkedIn’s Jobs function to identify relevant employment opportunities

• Develop genuine personal relationships with the people they want to work with and for

• Leverage strategies for giving and receiving recommendations

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The Good News Is …

90% of questions you have about social media are not in

fact social media questions, they’re actually networking

questions…

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Social media technology

allows people to talk about

brands with unprecedented

speed and volume…

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Why is LinkedIn Important?

Source: LinkedIn Internal

400+ MM members worldwide

Users in over 200 countries, available in 19 languages

42% of users update their profile regularly

1.4MM+ Groups, with 1,000 forming every day

Over 5 billion professional searches each year

8.1MM+ Company Pages Millions of connections formed

every business day 3.4MM+ US-based jobs currently

listed on LinkedIn 77% of all open jobs are listed on

LinkedIn 48% of recruiters post jobs

exclusively on LinkedIn Vision create economic

opportunity for every one of the 3.3 billion people in the global workforce

Define your Strategy

What do I want?

1. Career Management/Navigation

Job change

Personal Branding

Networking

Collaboration

2. Talent Management / Recruiting

3. Networking

4. Entity Marketing

5. Business Development

6. Research

How Can LinkedIn Help?

1. Find jobs

2. Connect with decision makers

3. Showcase expertise

4. Company Profile

5. Announcements, Groups, Discussions

6. Powerful search engine, survey tools, and repository

7. Find talent, donors, volunteers, clients, etc

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Crystallize Your Desired Goals/Outcomes … WHY are you on LinkedIn?

Get Started!

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Effectively building a personal profile is the first step to

growing a strong LinkedIn presence because people do

business with people they ...

B.O.O.S.T.TM My LinkedIn!

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B – Build Your Brand

O – Obtain More Leads

O – Optimize Relationships

S – Secure Thought Leadership Space

T – Tap Into New Markets

"An organization's ability to learn, and translate that learning into action

rapidly, is the ultimate competitive advantage." – Jack Welch

Is My LinkedIn Profile A.L.I.V.E.TM?

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A – Accurate

L – Locatable

I – Impactful

V – Value-based

E – Engaging

"To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract." -- Jim Rohn

Is Your Profile … Accurate

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Free of grammar/spelling errors?

Correct in all details – factual?

“Whoever is careless with the truth in small matters cannot be

trusted with important matters” - Albert Einstein

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn

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Is Your Profile … Locatable

Do your Specialties & Endorsements contain appropriate keywords which cause you to “rank” for your expertise?

What words would potential clients, peers, partners, recruiters, hiring managers, etc use to search for your services/expertise?

• At least 5 skills • Profile photo • At least 50 connections

• Industry and postal code • A current position with description • Two more positions • Education

Is Your Profile … Impactful

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Are your Headline and Summary compelling?

Financial Advisor, ABC Investment Firm Financial Advisor | Serving families & corporate executives with retirement income planning & asset preservation

Analyst at Booz Allen PMP-certified project manager – Known for successfully leading multi-million dollar projects in developing countries

VP, Patient Engagement at Hudson River Community Health Global & community health professional specializing in digital health, mHealth, eHealth, & informatics

What message does your profile communicate?

What is YOUR brand?

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Is Your Profile … Value-Based

Does your Summary highlight your value proposition; succinctly written with measurable/quantifiable accomplishments?

Does your profile contain current recommendations that are directly aligned with your skills/abilities?

Recommendations vs. Endorsements

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Is Your Profile … Engaging

Define your Connection Strategy

Grow your network.

Share what you’re doing – post meaningful content as an update, provide thought leadership/hot topics

Communicate with your network – comment on posts, follow their company, etc.

Profile Sections • Profile Header

• Background/Summary

• Experience

• Organization

• Education

• Certifications

• Skills & Expertise

• Recommendations

• Volunteer Experience & Causes

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Each section in your personal profile is relevant in helping you to build your

network, share your brand, showcase expertise, build credibility,

demonstrate balance, and to rank.

WARNING! Before Making Changes …

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OR …

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Understand Your Settings & Privacy

Profile Header

Professional headshot

Edit background photo (banner) to

draw visual interest

Compelling headline

Contact info – email & contact #

Website & Social Media Links

Personalized LinkedIn URL

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www.photofeeler.com

About Your Headshot …

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Personalize Content in Your Headline Block

• Add Graphic to Banner • Add Website Links • Personalize LinkedIn URL

• Professional Headshot • Add a Compelling Headline • Contact info (email address & phone #)

Profile Analysis

Online “resume”

Value-based headline

Large network

2-3 paragraph Summary

needs Call to Action

Highlight

Accomplishments

Specialties to drive SEO

SAMPLE CALL TO ACTION: “A results-driven professional, Olivia Velez combines 10 years of health

information technology to drive global design implementations. To leverage her expertise, contact

Olivia on phone # or email address.”

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REMEMBER - An Effective Summary …

• Save

• Make

• Create Efficiencies

• Solve Problems

• Bring Peace of Mind

Experience

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Snapshot of professional experience

Include current & past employment

Showcase relevant resume sections; focus on your value proposition & measureable accomplishments

Link to Company Page to drive brand /visibility

Mix text with bullet points, when possible

Show Acknowledgments/Awards

Give/Get Recommendations

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What’s Your Story? Add Content to Summary Block +

Experience (Current Role + 2 Prior Positions)

Recommendations – Third Party Validation = Credibility

• Who are you connected to,

have you delivered value to?

• Who are your current/past

clients, supervisiors?

• Who has been a mentor to

you?

• Is your profile reflective of the

experience that would allow

you to be recommended?

• Endorsements vs.

Recommendations … Know the

difference!

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Endorsements – Third Party Validation = Credibility

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The Good

Quick, easy, painless

Visually attractive skills schematic

The Bad

Impersonal

Limited value

Viewed as “soft” recommendations

The Ugly

Often driven by ulterior motive

Credibility Counts!

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Who Can You Give/Receive a Recommendation? Who Can You Endorse?

Other Searchable Content/Sections

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Recall your strategy … use keyword searchable content

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Fill Your Skills “basket” Add Other Sections –Projects, Certifications, Education, Honors & Awards, Volunteerism

Marketing & Collaboration Wheel

Personal

profile

Advanced/Saved

Searches

Jobs

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Company

Pages Posts &

Updates

Groups

What’s Your Connection Strategy?

Counterintuitive to our childhood experience … “Don’t talk to Strangers”

What’s your philosophy Connect with no one … Connect with everyone

Who?

Colleagues/Industry peers

Former co-workers

Supervisors

Friends/Family

People you meet

Classmates/Alumni

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LinkedIn Helps You Expand Your Network

When in doubt, “X” it out!

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Advanced Searches – For Individuals

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Consider the value of LinkedIn Premium for more robust candidate searches

Be familiar with LinkedIn’s Boolean Search Logic

Let’s Apply It!

Who are the ideal types of people you’d like to connect with?

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Advanced Searches …

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Grow to 500+ Connections Expand Your Network Using …

• People You May Know • Who’s Viewed Your Profile • Advanced Search

I Made a New Connection … Now What?

• Send an email requesting a short, telephone conversation

“Hi Judy! Thanks for connecting with me. I’d like to schedule a quick, 10-minute call with you; the purpose of which is to learn more about you, to share the same, and to explore ways to help one another. Please share the best time/number to reach you.”

• Consider their connections & “People Also Viewed” for points of affinity

• Build value for “Following” your company page

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Marketing & Collaboration Wheel

Personal

profile

Advanced/Saved

Searches

Jobs

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Company

Pages Posts &

Updates

Groups

Company Pages = Relationship Development

Refined Searches By … • Location • Industry • Relationship • Company Size • # of Followers • Fortune

In this Search … • Washington, DC • 11-50 employees

Benefits … • Research perspective

clients/companies • Discover public information

on companies & how you’re connected

• Find key executives within those companies

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Let’s Apply It!

Provide the name of OR description for companies of interest to you.

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Suzy Q. High tech, healthcare Silver Spring area (20901)

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Describe (or name) a company you’d like to work for: • Industry to describe the company • What geography (zip code) is it near

Marketing & Collaboration Wheel

Personal

profile

Advanced/Saved

Searches

Jobs

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Company

Pages Posts &

Updates

Groups

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Why is LinkedIn Important for Job Seekers?

400+ MM members worldwide

Users in over 200 countries, available in 19 languages 42% of users update their

profile regularly Over 1.2MM+ Groups Over 5 billion professional

searches each year More than 8+MM Company

Profiles Over 3.4MM US-based jobs

currently listed on LinkedIn 77% of all open jobs are listed

on LinkedIn 48% of recruiters post jobs

exclusively on LinkedIn Vision create economic

opportunity for every one of the 3.3 billion people in the global workforce

Source: LinkedIn Internal

Advanced Searches – Job

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CURRENTLY 3.4MM+ US BASED JOBS on LINKEDIN – 114,000+

in Metro DC

Let’s Apply It!

Describe the ideal role/function and/or title for students

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Suzy Q. High tech, healthcare Silver Spring area (20901)

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Describe the type of role you seek: • Keywords/skills to describe the role • What geography (zip code) is it near

Effective Use Requires Discipline

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Process Frequency Call to Action

View Updates Daily Comment on successes of your network. Shows you have an interest

in them and keeps you/your services in front of them.

Check “Who’s

Viewed Your

Profile?”

Daily Send connection requests to individuals you’re not currently “linked

to”. For others, engage them in dialog by asking “How may I help you?”

Add Updates Weekly Expose your network to industry trends, hot topics, deadlines, etc.

Always include a call to action!

Review Saved

Searches – Job &

People

Weekly/ Monthly This is your pipeline. As you receive results from saved searches,

connect with them.

Make

Recommendations

Monthly /

Quarterly Set a goal to make recommendations. Think “givers gain”.

Join Groups Monthly /

Quarterly Identify the groups containing former colleagues, alumni, peers and/or

target market and join them. Contribute to the group by providing

meaningful content. Evaluate existing groups for current relevance.

Download

Connections

Annually At least annually, download your connections into a .csv file for

safekeeping. Save the file on your local computer or private network.

Define an Operating Rhythm … 15-20 minutes/day

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www.linkedin.com/in/ktleonard

@TaylorLeonardCo & @kellytleonard

Taylorleonardcorporation

www.BoostMyLinkedIn.com

© 2016 by Taylor-Leonard Corporation. Any use of this document including reproduction,

modification, distribution, and republication without prior written consent of Taylor-Leonard

Corporation is strictly prohibited.