Post on 05-Apr-2018
8/2/2019 Ops Plan - 1L RGB - Apr 2012
1/6
Operation Plan
1 Liter RGBClassified - Internal use
Operational Plan 1 Liter RGB 2012
Pack: 1 Liter RGB
Brand Name: Coca-Cola, Sprite, Fanta
Empty Injection Target:
Volume Target:
3,000 Empty Injection
28,669 PC
Time Period April till June 2012
Objective:
To ensure the maximum availability of 1liter in the markets, where 1ltr RGB has been
performing well during the previous years thus achieving budgeted targets of the territory,
Focused Markets:
Islamabad
I-9 Adyala Road Peshawar More
G-7 F-11 I-10
G-11 G-8
Rawalpindi
Ganj Mandi Chitti Hattian College Road
Pir Widai Dhok Hassu Saidpur Road Khyiaban-e-Sir Syed Ala Abad Shikrial
Dhok Kala Khan KRL Chirra & Khurram Colony
Dhok Khabba Amar Pura Asghar Mall Tipu Road Golra
Ternol
Peshawar
Tehkal Peshawar Hayatabad Peshawar Peshawar Cantt.
Sadar Peshawar Gulberg Peshawar Hassan Gari
Circular Road Ring Road Afghan Colony
G.T. Road Dalazak Road Pabbi
Akora Khattak Jamrod Road
Other Cities
Mardan Texila (City, HMC, Faisal Shaheed Road)
Mansehra Wah Cantt.
Hassan Abdal
8/2/2019 Ops Plan - 1L RGB - Apr 2012
2/6
Operation Plan
1 Liter RGBClassified - Internal use
Plan
we are planning to execute 1 liter RGB Promo & Sales Force Incentive for Direct Distribution
Sales Force, Distributor, DSF & their Retailers to give maximum boost to this pack during
the upcoming season, we have to be extra cautious with this pack with looming threat of
launch of 1liter in FC pack which may cannibalize the sales of 1 liter RGB in the market from
where we had achieved results in the past years. Therefore to keep intact Budgeted Targets
& redemption of deficit the following plan is proposed:
Josh Dekhao.Inaam Pao..
Glass Injection
We have planned to inject the following quantity of Liter glass in the market by April 2012.
Article QTY Discount
All Brands 3,000 case 100 (on Each case)
Priority Channels (suggested)
Grocery
Traditional General Stores
Modern General Store
Street Vendors
Beverage Street Vendors
Pan/Cigarette Vendors
8/2/2019 Ops Plan - 1L RGB - Apr 2012
3/6
Operation Plan
1 Liter RGBClassified - Internal use
Instant Cash Prizes
Direct Distribution Sales Staff Incentive
We have planned instant cash prizes on Repossession of quarter deficit and Achievingthe monthly target.
PeriodApril -2012 to June 2012
Mechanics
Fortnightly results will be shared.
To create excitement, cash prizes will be given fortnightly.
To qualify, quarter deficit recovery and monthly 1 Liter RGB target is Must.
Incentive
Pre-Seller
MID Target Achievement Rs.2,000 Cash PrizeMonth End Achievement Rs.3,000 Cash Prize
MDO
MID Target Achievement Rs.3,500 Cash PrizeMonth End Achievement Rs.4,500 Cash Prize
Sales Managers
MID Target Achievement Rs.4,000 Cash PrizeMonth End Achievement Rs.6,000 Cash Prize
8/2/2019 Ops Plan - 1L RGB - Apr 2012
4/6
Operation Plan
1 Liter RGBClassified - Internal use
Distributors Sales Force Incentive
Period:
April 12 to June 12 (03 Months)
Per Case Incentive:
Every salesman of distributor will get Rs.10 on every case of 1 Liter RGB sold to trade
during the above mentioned period.
Mechanics:
Fortnightly results will be shared.
To create excitement, incentive will be given fortnightly. Sales Manager will be responsible for disbursement of incentive to DSF.
Per case incentive amount will be given on secondary sales.
Communication
Sessions will be conducted at each distribution with their Sales Force to brief promo
mechanics and to motivate Sales team.
A standard letter will be displayed at distributors premises informing all sales force
about the special per case incentive.
Cost:To be charged to Local DME Heads i.e Sales Force Incentive, Availability Drive- Container
Injection & DDP.
Note:
Sales force of distributors with ISIS will be paid based on recorded sales in ISIS. For
distributors without ISIS, MDO will report both opening and closing stock of 1Liter RGB to
arrive at monthly sales.
Distributor IncentiveTo entice distributors in order to generate higher volumes and have greater availability
through more outlets, we have planned exciting prize for higher achiever distributor.
8/2/2019 Ops Plan - 1L RGB - Apr 2012
5/6
Operation Plan
1 Liter RGBClassified - Internal use
Exciting Gift
Top achiever of the month distributor will get FOOD Factory.
Communication
To persuade the distributor, Sessions will be conducted with distributor to brief promo
mechanics.
Retailers Incentive
eriod: April 12 June -12
echanics: One bottle liquid free on refilling of one case of 1 liter RGB.
Cost Calculation
Description Volume
Target Uptill March 1 Liter 9,912
April Targets 1 Liter 5,838
May Targets 1 Liter 8,444
June Targets 1 Liter 7,458
Total Targets 31,652
Achieved Vol. Uptill 21st March, 2012 2,983Volume to achieve 28,669
Description QTY. Discount Amount
Empty Scheme 3,000 100 300,000
DSF Incentive 21,500 10 215,000Retailer Incentive (No. of
Cases X Trade Cost) 2,390 442 1,056,380
Distributor Incentive 3 15000/each 45,000
Direct Route Incentive 7,000 23000/per month 69,000
Total 1,685,380
8/2/2019 Ops Plan - 1L RGB - Apr 2012
6/6
Operation Plan
1 Liter RGBClassified - Internal use