Ops Plan - 1L RGB - Apr 2012

8/2/2019 Ops Plan - 1L RGB - Apr 2012

1/6

Operation Plan

1 Liter RGBClassified - Internal use

Operational Plan 1 Liter RGB 2012

Pack: 1 Liter RGB

Brand Name: Coca-Cola, Sprite, Fanta

Empty Injection Target:

Volume Target:

3,000 Empty Injection

28,669 PC

Time Period April till June 2012

Objective:

To ensure the maximum availability of 1liter in the markets, where 1ltr RGB has been

performing well during the previous years thus achieving budgeted targets of the territory,

Focused Markets:

Islamabad

I-9 Adyala Road Peshawar More

G-7 F-11 I-10

G-11 G-8

Rawalpindi

Ganj Mandi Chitti Hattian College Road

Pir Widai Dhok Hassu Saidpur Road Khyiaban-e-Sir Syed Ala Abad Shikrial

Dhok Kala Khan KRL Chirra & Khurram Colony

Dhok Khabba Amar Pura Asghar Mall Tipu Road Golra

Ternol

Peshawar

Tehkal Peshawar Hayatabad Peshawar Peshawar Cantt.

Sadar Peshawar Gulberg Peshawar Hassan Gari

Circular Road Ring Road Afghan Colony

G.T. Road Dalazak Road Pabbi

Akora Khattak Jamrod Road

Other Cities

Mardan Texila (City, HMC, Faisal Shaheed Road)

Mansehra Wah Cantt.

Hassan Abdal

8/2/2019 Ops Plan - 1L RGB - Apr 2012

2/6

Operation Plan


Plan

we are planning to execute 1 liter RGB Promo & Sales Force Incentive for Direct Distribution

Sales Force, Distributor, DSF & their Retailers to give maximum boost to this pack during

the upcoming season, we have to be extra cautious with this pack with looming threat of

launch of 1liter in FC pack which may cannibalize the sales of 1 liter RGB in the market from

where we had achieved results in the past years. Therefore to keep intact Budgeted Targets

& redemption of deficit the following plan is proposed:

Josh Dekhao.Inaam Pao..

Glass Injection

We have planned to inject the following quantity of Liter glass in the market by April 2012.

Article QTY Discount

All Brands 3,000 case 100 (on Each case)

Priority Channels (suggested)

Grocery

Traditional General Stores

Modern General Store

Street Vendors

Beverage Street Vendors

Pan/Cigarette Vendors

8/2/2019 Ops Plan - 1L RGB - Apr 2012

3/6

Operation Plan


Instant Cash Prizes

Direct Distribution Sales Staff Incentive

We have planned instant cash prizes on Repossession of quarter deficit and Achievingthe monthly target.

PeriodApril -2012 to June 2012

Mechanics

Fortnightly results will be shared.

To create excitement, cash prizes will be given fortnightly.

To qualify, quarter deficit recovery and monthly 1 Liter RGB target is Must.

Incentive

Pre-Seller

MID Target Achievement Rs.2,000 Cash PrizeMonth End Achievement Rs.3,000 Cash Prize

MDO


Sales Managers


8/2/2019 Ops Plan - 1L RGB - Apr 2012

4/6

Operation Plan


Distributors Sales Force Incentive

Period:

April 12 to June 12 (03 Months)

Per Case Incentive:

Every salesman of distributor will get Rs.10 on every case of 1 Liter RGB sold to trade

during the above mentioned period.

Mechanics:

Fortnightly results will be shared.

To create excitement, incentive will be given fortnightly. Sales Manager will be responsible for disbursement of incentive to DSF.

Per case incentive amount will be given on secondary sales.

Communication

Sessions will be conducted at each distribution with their Sales Force to brief promo

mechanics and to motivate Sales team.

A standard letter will be displayed at distributors premises informing all sales force

about the special per case incentive.

Cost:To be charged to Local DME Heads i.e Sales Force Incentive, Availability Drive- Container

Injection & DDP.

Note:

Sales force of distributors with ISIS will be paid based on recorded sales in ISIS. For

distributors without ISIS, MDO will report both opening and closing stock of 1Liter RGB to

arrive at monthly sales.

Distributor IncentiveTo entice distributors in order to generate higher volumes and have greater availability

through more outlets, we have planned exciting prize for higher achiever distributor.

8/2/2019 Ops Plan - 1L RGB - Apr 2012

5/6

Operation Plan


Exciting Gift

Top achiever of the month distributor will get FOOD Factory.

Communication

To persuade the distributor, Sessions will be conducted with distributor to brief promo

mechanics.

Retailers Incentive

eriod: April 12 June -12

echanics: One bottle liquid free on refilling of one case of 1 liter RGB.

Cost Calculation

Description Volume

Target Uptill March 1 Liter 9,912

April Targets 1 Liter 5,838

May Targets 1 Liter 8,444

June Targets 1 Liter 7,458

Total Targets 31,652

Achieved Vol. Uptill 21st March, 2012 2,983Volume to achieve 28,669

Description QTY. Discount Amount

Empty Scheme 3,000 100 300,000

DSF Incentive 21,500 10 215,000Retailer Incentive (No. of

Cases X Trade Cost) 2,390 442 1,056,380

Distributor Incentive 3 15000/each 45,000

Direct Route Incentive 7,000 23000/per month 69,000

Total 1,685,380

8/2/2019 Ops Plan - 1L RGB - Apr 2012

6/6

Operation Plan


Ops Plan - 1L RGB - Apr 2012

Documents

Transcript of Ops Plan - 1L RGB - Apr 2012