Post on 16-Jul-2015
Digital MarketingStrategy and Research
Digital Marketing StrategyDigital Marketing is part of the new Digital Age that makes use the digital equipment we use everyday, mostly smartphones, tablets, and computers.
The ability to track in details within every step of the campaign will enable the users to rise the KPI and put the campaign budget to an optimal use.
Today’s Menu
255.461.124Indonesian Total Population
37%Penetration
95,867,646Mobile Broadband Subscription
INDONESIA
Salam Kenal!My name is Patra Ramadana
I am a Digital Marketing specialist!
This proposal is my current research study on Openrice products. I hope it will make your day. Cheers!
Knowing the Competitors
Open Rice IDOpen Snap
Zomato ID user Qraved
App Store 5.5k 37k 7k
Play Store 51k 880k 14k
Web session / month 420k 464k 300k
via : alexa.comzyo.net
similarweb.com
Knowing the Competitors
via alexa.com
Knowing the Competitors via alexa.com
“To make the Openrice app the main
brand for Indonesians use, every time they think about food and eating out
1.Social Media
This is the most important factor of SEO
today, especially in Indonesia
▧ Active Fan Page▧ Banner Campaign▧ Retargeting▧ Custom Audience
Facebook app currently has 1.3 billion app downloaded only for Android and iOS combined
▧ Gain followers▧ Share contents▧ Work with media▧ Work with buzzer
Twitter app currently downloaded 350 million times in Android and iOS combined
▧ Gain followers▧ Share contents▧ Work with media▧ Work with buzzers
Instagram app currently downloaded 530 million times in Android and iOS combined. Instagram is now really happening in Indonesia
2.Keywords
The key factor to conversion
Keyword Research
Basic Keyword
Test Keyword
Set Value
Keywords :
▧ Restoran▧ Cari Restoran▧ Promo restoran▧ Diskon restoran
murah▧ Info diskon restoran
murah
Google Search Engine Marketing
Google Adwords
SEM with Pay Per Click from Google. Determine keywords that we are willing to pay to drive the users downloading the app
Google Display Network
Cheaper service from Google that displays Openrice app in a certain type of users we are targeting
Youtube
Using video to educate as well as lure in potential customer in a matter of seconds.
3.Backlink
Getting the quality inbound
Website Backlink
Directed to your website, the number of backlinks are the indication of the popularity of the website. Important for SEO, search engine will calculate the relevance of a site to a keyword
Going ViralHow to make the best restaurant
application and change the Indonesian eating habit?
4.
Useful
Activities
TransparencyEffortless
Rewarding
5 Factors forGoing Viral
5.Database Marketing
Getting the word around fast
Database blast
e-mail Marketing
Customer Relation Module
SMS Blast
Telco Daily Content Blast
Mobile AdsSMS Blast
Digital Marketing Overview
Paid CampaignGoogle Adwords, Google Display Network, Youtube
AffiliateWorking with affiliate platform which will lead a better conversion. Publisher includes food bloggers and media
Non Paid CampaignBanner trading, Promotions with local restaurants, Social Media (FB Fan Page, Instagram, Twitter)
PartnershipsHave a relationship with numerous local food product, food community, and telecommunication company, or other company with huge database
Get ViralWith Research and Development team, bringing the best ideas of marketing and development to get the ideal app
AnalyticsA/B test with all campaign and content, set the most efficient way to get conversions.
Research and Development
Research and development is part of the Digital Marketing Strategy, in which A/B testing will get us the ideal data in how to gain the maximized output.
6.
OpenRice App
Downloads :
iOS - 5.5k
Android - 51k
R & D Note :
1. Needs to be in bahasa2. More content at home3. More local content/
review/ pics4. Need less effort to sign in5. Slow loading time6. Need info on Open Snap
Place your screenshot here
Place your screenshot here
OpenSnap App Downloads :
iOS - 3.9k
Android - 510k
R & D Note :
1. Needs to be in bahasa2. Two different app is less
usability, needs to be combined with Openrice app
3. Need efficient design4. Need more pictures5. Database not connected
Place your screenshot here
openrice.co.idVisit/ month : (no data)
Indonesian rank : 515.214
R & D note :
1. Database not connected2. Needs to be in total bahasa3. Further Development on SEO
Changing the Indonesian
way of dining!
KPI by Jan 2016
Open Rice IDOpen Snap
Zomato ID user Qraved
App Store 50k (5.5k) 45k (37k) 10k (7k)
Play Store 1M (51k) 950k (880k) 25k (14k)
Website 550k (420k) 500k (464k) 350k (300k)
Action Details
GoogleAdwords
Social Media SEO Affiliate Telco Total
Web Campaign 30000 10000 10000 10000 1000000 1060000
App Campaign 10000 10000 10000 10000 1000000 1040000
Terima kasih!
Any questions?
You can reach me at:redninja354@gmail.com