Post on 16-Nov-2014
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Opening New Markets:
Kodak Stream Inkjet Technology
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Welcome
• Greetings, I’m Bill Esler
• Editor in Chief
Graphic Arts Monthly
www.graphicartsonline.com
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Today’s Presentation
Opening New Markets:
Kodak Stream Inkjet Technology
www.graphicartsonline.com/webcasts
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GAM Webcast Series
November: Kodak Stream Technology
Spring 2009: The Intelligent Press
Spring: Transpromo Digital Print
Summer: G7-Helps Grow Business
Fall 2009: PRINT 09 Must See’ems
Graphicartsonline.com/webcasts
Graphicartsonline.com/webcasts
5
Today’s Presentation
Opening New Markets:
Kodak Stream Inkjet Technology
www.graphicartsonline.com/webcasts
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What We’ll CoverOpening New Markets: Kodak Stream Inkjet Technology
www.graphicartsonline.com/webcasts
•What is Stream technology?
• How Kodak research drives Stream
♦Color science
♦ Materials development
♦ Workflow productivity
• Prosper press with Stream = offset quality?
• Prosper productivity and investment value
• We’ll hear from the first U.S. user
• Where to learn more and submit questions
• Watch again, sends links to colleagues
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Your Presenters• First up: Kevin Joyce
Kodak WW VP Sales & Marketing
• Next: Kodak product development team
Dan Denofsky
Future Products
Marketing,
Kodak Inkjet
Dr. Jim Chwalek
R&D Director,
Graphics Inkjet
Platform
Don Burns
Business Development
Director-
Media
Special Appearance:
Darrin Wilen, President
The Wilen Group,
Deerfield
Kevin Joyce
Vice President, Eastman Kodak Company and
Vice President Worldwide Sales and Marketing, Digital Printing Solutions
Kevin M. Joyce was named Vice President of Worldwide Sales and Marketing for Kodak’s
Commercial Digital Printing Solutions group in January 2009. Previously he was the Chief
Marketing Officer of the company’s growing Graphic Communications Group (GCG). Mr.
Joyce has more than 20 years of experience in executive sales, marketing and business
management, specializing in high tech electronic imaging and graphic arts businesses.
© Kodak 2008. Kodak is a trademark.
KODAK Stream Inkjet TechnologyDigital Without Compromise
Personalized, relevant communications improve Return on Marketing Investment (ROMI) $500B market
Maximize productivity via reduced Total Cost of Ownership (TCO)($10.5 B opportunity in digitization)
Supply chain efficiency ($10B opportunity estimated just in books)
The Opportunity
35% average improvement of for multi channel campaigns
50% average improvement for personalized multi channel campaigns
Maximize the Return on Marketing Investment
Source: Print in the Mix, InfoTrends Study Provides Insight into Multi-Channel
Communications Opportunity, January 9, 2009.
Supply Chain Efficiency
$10 Billion in supply chain efficiency for Publishing industry
Why Innovate?
Why not simply work with existing technologies?
Why commit significant portions of R&D and investment dollars…?
Why take the risk…?
We Didn’t See a Path from Here to There …
Current technologies require compromises in one or more of the following areas:
Quality
Productivity
Cost
Goal was Digital Without Compromise
Quality
Quality must rival offset
Productivity
Must run at speed rivaling offset - greater than either current inkjet technology
Cost
Must have a TCOP which is same or lower than offset
Kodak’s Innovation Resulted in Stream
Stream is a true paradigm shift of technology within inkjet that brings with it a platform that will provide offset class output today with a vast horizon for development as we move forward.
We have combined the strengths of existing technologies and left behind the obstacles.
We begin where other technologies end.
StreamFinally… digital
without compromise
11/10/2009 Kodak's Graphic Communications Group 19
Dan Denofsky is Director, Future Product Marketing for Kodak’s Inkjet Printing
Solutions group. He is responsible for specifying and prioritizing product
development for Kodak’s high-speed production inkjet solutions for the
commercial printing, data center, publishing and mailing markets. Dan has 14
years of experience in the graphic arts industry, 10 years with Kodak and 4 years
with Heidelberg. He also has extensive experience in Asia having lived and
worked in China and can speak and read Mandarin Chinese.
11/10/2009 20
• 175 lpi
printing on
glossy
Stream – Digital without Compromise
• Up to 38%
more
productive
• >20% lower
running cost
11/10/2009 Kodak's Graphic Communications Group 2111/10/2009 21
Image Quality Stream
Feature
Stream
Technology
Other Inkjet
Technologies
Stream
Benefit
Colorant
Formulation
• Nano-particulate ink • High humectants
ink
• Greater color gamut
• Prints on glossy
• Lowest operating cost
Drop
Generation
• Drop velocity 20 m / s
• Round, uniform drops
• Single array
• Drop velocity 8 m / s
• Drop satellites
• Multiple arrays
• Drop placement accuracy for
higher IQ
• Approaching 175 lpi with straighter
lines, better registration
Stream
Technology
Other Inkjet
Technology
11/10/2009 Kodak's Graphic Communications Group 2211/10/2009 22
Productivity
Stream
Feature
Stream
Technology
Other Inkjet
Technologies
Stream
Benefit
speed
Drop generation
at 400KHz
Drop generation at
25KHz to 60KHz
Up to 1000 fpm imaging
speed with single array
Average
monthly
page
volume
120 M 70 M Up to 38% more productive
Stream Drop
Generation
Drop on Demand Drop
Generation
Stream
Technology
216,000
iph
Other Inkjet
Technology
156,000
iph
11/10/2009 Kodak's Graphic Communications Group 2311/10/2009 23
Cost
Stream Technology
12,054 miles
Other Inkjet
Technology
1,185 miles
StreamFeature
Stream Technology
Other InkjetTechnologies
Stream Benefit
Reliability • No wear from drop generation
• Nano-particulate inks preserve nozzle life
• JM life not affected by print coverage
• Throw distance greater than 2mm
• Every drop actuation wears nozzle
• Prone to nozzle clogging
• JM life declines with greater ink volume
• Limited throw distance
• 61M images / JM replaced vs. 6M
• Greater availability and uptime
• Lower JM cost
• Handles auto splicing and imperfect paper movement
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Best Quality, Highest Productivity, Lowest Cost
Approaching 175 lpi
Precise drop placement Single array to print
one line of print vs. multiple arrays
Greater drop velocity
Widest color gamut, greatest saturation
Nano-particulate ink
Widest paper range Print on glossy paper
Minimal wetting agent in ink
Doesn’t require expensive inkjet coating
11/10/2009 24
Best Quality Highest Productivity Lowest Cost
Up to 38% more productive
216,000 iph vs. 156,000 iph
120 AMPV vs. 70 AMPV
>16x faster drop generation
1 JM at up to 1000 (650) fpm vs. 1 JM at 200 fpm
10x reliability of CIJ vs. DOD
20% lower running cost
10x reliability of CIJ vs. DOD
Extended nozzle life vs. TIJ nozzle life, which is limited by wear of thermal explosions
20M images / Kodak JM vs. 2M images
Alternate inkjet technology head life dependent on ink coverage
Lower ink consumption (due to nano-particulate)
48 JMs for Kodak vs. 140 JMs
Robust, simple paper path reduces waste, increases uptime, lowers hardware cost
*Specific alternative inkjet technology is HP
11/10/2009 25
Quality
Excellent image quality & print durability ona wide range of commercial substrates
600 x 600 dpi
Image permanence
Darkness on glossy paper
Productivity
Unmatched high speed, high resolution
1,000 fpm (300 mpm)
Mounting flexibility for inline printing
Kodak Prosper S10 Imprinting System
Cost
Total cost of ownership improved by ~ 50% ascompared to competitive roll fed Laser or DOD products
Offset Class Output
PROSPER S10 System – Wilen Direct
11/10/2009 Kodak's Graphic Communications Group 27
Industry is at a Tipping Point
Most publishers and printers expect the growth in volume of printed books to be either flat or decline by 2%
Digital printing is here
~56B out of 2.4T pages arebeing printed digitally today
Customers can grow profitability in a flat market by going to digitalprinting methods
11/10/2009 Kodak's Graphic Communications Group 28
The Digital Printing Opportunity
High potential segments
Trade: 39% of US book sales20% CAGR estimate for digital
Elementary / High school books: 25% of US book sales15% CAGR estimate for digital, plus customization opportunities
Trade books are 75% of volume
of books produced in the US
Benefits for Printers
Shorter production run times
Improved reaction capability
More planning flexibility
Elimination of overproductions
Elimination of production-buffers
Reduced start-up waste
Benefits for Publishers
Lower break-even
Lower capital lockup
No wastage of unsold/obsolete books
Reduced warehousing/shipping costs
Ever current titles
More current marketing activities
11/10/2009 Kodak's Graphic Communications Group 29
Books
Kodak’s book solution TCO is lower than offset in run lengths up to 7000 copies (one book = 320 pages)
Kodak’s Digital Book Solution drives maximum supply chain efficiency
Value Proposition
Short Run Economics Process Cost Comparison
0 1000 2000 3000 4000 5000 6000 7000 8000
Number of Copies
Co
st p
er p
ag
e
OffsetDigital-Kodak Stream Inkjet
Digital-EP
11/10/2009 Kodak's Graphic Communications Group 30
Books
Kodak’s book solution TCO is lower than offset in run lengths up to 7000 copies (one book = 320 pages)
Kodak’s Digital Book Solution drives maximum supply chain efficiency
Value Proposition
Short Run Economics Process Cost Comparison
0 1000 2000 3000 4000 5000 6000 7000 8000
Number of Copies
Co
st p
er p
ag
e
1-1
50
0 c
op
ies
Dig
ital E
P
OffsetDigital-Kodak Stream Inkjet
Digital-EP
11/10/2009 Kodak's Graphic Communications Group 31
Books
Kodak’s book solution TCO is lower than offset in run lengths up to 7000 copies (one book = 320 pages)
Kodak’s Digital Book Solution drives maximum supply chain efficiency
Value Proposition
Short Run Economics Process Cost Comparison
0 1000 2000 3000 4000 5000 6000 7000 8000
Number of Copies
Co
st p
er p
ag
e
1-1
50
0 c
op
ies
Dig
ital E
P
OffsetDigital-Kodak Stream Inkjet
Digital-EP
50-7000 copies
Kodak Prosper Press Platform
Production
workflowCreative
workflow
Digital
Cut sheet digital
Kodak’s Book Solution Prosper Press
Value Proposition: Prosper Press
solution has superior economics over
offset for run lengths up to 7000 books
Prosper B&W Press
700 Print Manager
Offset
NexStation
Kodak InSite Creative Workflow System
Kodak Matchprint
Kodak InSite Storefront
KodakDesign2LaunchSolutions
Creative Workflow
Digital Asset Management
Kodak InSite Asset Library
Kodak Prinergy with RBA
Workflow Systems
Offset
Roll to roll (Offline
finishing)
Bookblocks
(Plowfolder,
cutter, stacker,
offline binding )
SigmaLine
Bound Book
11/10/2009 Kodak's Graphic Communications Group 33
Prosper Press – Digital Book Production
INSERT ANIMATION HERE
11/10/2009 34
• 175 lpi
printing on
glossy
Stream – Digital without Compromise
• Up to 38%
more
productive
• >20% lower
running cost
11/10/2009 Kodak's Graphic Communications Group 35
www.prosper.kodak.com
© Kodak 2008. Kodak is a trademark.
Ink Update
Dr. James Chwalek is the R&D Director for the Graphics Inkjet Platform Center in
Rochester, NY responsible for the development of Stream technology-based
jetting modules and pigment inks. He has been with Kodak for 19 years and is
one of the principal inventors of Stream. Since joining Kodak he has published
over 25 papers in a variety of areas including Micro-Electro-Mechanical Systems
and inkjet printing. He has had over 60 patents issue to date.
■ Micro-milling process
■ Nano-pigment ink set
■ Polymeric dispersants
■ Specialized ink formulations
Kodak’s breakthrough proprietary nano-pigment ink technology
Kodak Ink Technology Advancements
Kodak Pigment Ink Advantages
Superior image quality
Color gamut volume is significantly larger than Offset on coated glossy and plain papers
• Superior color density and gamut than dye-based inks on coated glossy papers
• Differential gloss reduced
Excellent image permanence
• Lightfastness far superior to Offset
• Waterfastness & ozone resistance equivalent to Offset
Nozzle wear, clogging become non-issues
Broad substrate latitude
• Unlike DOD technology, Stream CIJ can print on coated glossy paper with excellent image quality due to the minimal wetting agents required
Conventional v. Kodak’s Micromedia Milling
Conventional Milling
Larger particles and broader distributions
Kodak’s Micromedia Milling
Smaller particles and narrower distributions
Cyan PigmentCyan Pigment
Effect of Pigment Size on Gamut/Vibrancy
Conventionally Milled
Magenta Pigment Ink
Kodak’s Micro-Milled
Magenta Pigment Ink
Color gamut volume is about 30% larger than conventionally milled pigments
Coated glossy paper
Uncoated paper
Kodak Pigment Inks: Media Interaction
Coated glossy paper
Uncoated paper
ink chemistry +
system
solutions
Kodak Pigment Inks: Media Interaction
© Kodak 2008. Kodak is a trademark.
Kodak Prosper PressPaper Strategy
Donald J. Burns
Business Development Director,Media
Donald J Burns is the Business Development Director – Media and is
responsible for the Strategic and Commercial relationships with media vendors
for Kodak’s Graphic Communications Group. Don has over 25 years of Business
Management and New Product Development in the Printing, Imaging and
Flexible Packaging markets. He has worked for ExxonMobil, Prism Polymers,
and Eastman Kodak and has developed media and substrates for almost every
printing technology from Inkjet to Intaglio. Don has a B.Sc. in Physics and
Chemistry from McMaster University in Hamilton, Ontario and an MBA from
Simon School of Business Administration, Rochester, NY.
Paper Background
The paper industry continues to struggle with profitability
Expect more restructuring to come as a result of lower demand and over supply
This market simply cannot continue to offer > 2100 types of printing paper
In commodity driven markets, logistics offers competitive advantage
Digital printing and Kodak Prosper Press Platform can be a catalyst to simplify printing papers
Offset vs. Inkjet Print Technology
Property Offset Inkjet Comments
Ink Viscosity Paste Water Designed for press
DryingHeat set or
cold setEvaporation
Inkjet needs some migration into sheet
AdhesionHigh binder
contentTrace binder
contentChemical bond required
Gloss Modified inks Modified papersPost glossing/varnishing
is common
Surface Properties
High hold-outControlled absorption
Polar opposite fordesign
Paper Development
Almost all papers must be inkjet-enhanced for best image quality
Optical density is improved
Color to color bleed is reduced
Show-through is reduced
Ink mottle is reduced
Color gamut is improved
In some cases, black text may not require optimized paper
Inkjet Enhanced Papers
Standard Enhanced
•Enhanced papers use chemical bonds to trap colorants on the surface
•Chemical additives used are inexpensive salts (CaCl2) or in some cases
functional polymers
Paper Development
Paper Manufacturer
We are pursuing two technology pathways to create these functional surface treatments for our target applications:
Mill produced grades
High volume, industry workhorse
Operational Excellence, logistics driven
In-line pre-treatment of existing papers
High flexibility and wide range
Customer Intimate, preferred grades
Press Applied
Marketing in the 21st
CenturyKevin M. JoyceWW Vice President Sales & Marketing, Digital Solutions
Vice President, Eastman Kodak Company
“It’s not about the medium. It’s about the action.”
“Corporate marketing is the last bastionof unaccountable spending in
corporate America.”
Eric Schmidt, CEO
“I know half the money I spend on advertising is wasted, but I can
never find out which half.”
John Wanamaker
Today’s Marketing Trends
Digital myopia
Content is king
Relevance and authenticity
Personalization
Metrics and ROMI
Digital Myopia
The recession
transferred focus
to digital
Content is King
Must be portable to all media
Relevance, Authenticity
Personalization
Metrics and ROMI
It’s About Intelligent Collaboration with Customers
They are initiating the dialog.
Understand How Consumers Want to be Engaged
?ChannelTiming
MessagingFrequency
Make it timely, make it relevant, make it personal
The Opportunity – Build a 1:1 Relationship
Improve marketing ROI
Market the
same product differently
to individual audiences
The Digital Solution
Building brand through social networking
Mobile interactive
ads currently
focused
on GPS
Search
advertising
Product/brand
specific interest
groups
The Digital Print Ingredient
Building brand through social networking
Interactive ads
currently focused
on GPS
Search
advertising
Product/brand
specific interest
groups
Personalized,
relevant
messaging
Print is Dynamic … and Integral to the Conversation
Flexible
Precise
Dynamic
Print is Dynamic … and Integral to the Conversation
Flexible
Precise
Dynamic
Print is Dynamic … and Integral to the Conversation
Flexible
Precise
Dynamic
Print is Relevant to All Demographics
Young professionals
(ages 18-34) prefer to receive
information by direct mail
vs. email or online
Source: ICOM Information and
Communications Survey, 2008
93% of baby boomers have
read an article in print, then
gone online for more info
Source: ThirdAge/JWTBOOM survey as
reported by Marketing Charts, 6/5/08
85% of women (ages 25-44)
read direct marketing pieces
vs. 53% for email messages
Source: Vertis Communications Study,
2007
Print Boosts 1:1 Multi Channel Campaign Effectiveness
PURL
Catalogs
drive web traffic
Follow up with
personalized
direct mail
Requests for info
placed on web
Requests fulfilled with
customized collateral
1:1 Print Communications Improve Profits inMultimedia Campaigns
Source: InfoTrends. (Document shown was not used in study.)
47.6%
36.0%
33.9%
31.6%
24.5%
Repeat Orders
Response Rate
Response Time
Overall Revenue/Profit
Order Size/Value
Percent Increase
Marketing in the 21st
Century
Prosper.Kodak.com
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Thanks Presenters!
Dan Denovsky
Future Products
Marketing,
Kodak Inkjet
Dr. Jim Chwalek
R&D Director,
Graphics Inkjet
Platform
Don Burns
Business Development
Director-
Media
Darrin Wilen President
The Wilen Group,
Deerfield, FL
Kevin Joyce
Kodak WW VP Sales
& Marketing Digital
Solutions
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More Information
Submit questions
Learn more www.prosper.kodak.com
Bill Esler
Editor in Chief
Graphic Arts Monthly
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GAM 2009 Webcast Replays
November: Kodak Stream Technology
Spring 2009: The Intelligent Press
Spring 2009: Transpromo Digital Print
Summer 2009: G7-Grows Business
Fall 2009: PRINT 09 Must See’ems
Graphicartsonline.com/webcasts
Graphicartsonline.com/webcasts
76
Thanks for Listening!
www.graphicartsonline.com/webcasts