Opening New Markets: Kodak Stream Inkjet Technology

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Opening New Markets:

Kodak Stream Inkjet Technology

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Welcome

• Greetings, I’m Bill Esler

• Editor in Chief

Graphic Arts Monthly

www.graphicartsonline.com

http://www.graphicartsonline.com/

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Today’s Presentation



www.graphicartsonline.com/webcasts

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GAM Webcast Series

November: Kodak Stream Technology

Spring 2009: The Intelligent Press

Spring: Transpromo Digital Print

Summer: G7-Helps Grow Business

Fall 2009: PRINT 09 Must See’ems

Graphicartsonline.com/webcasts


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Today’s Presentation




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What We’ll CoverOpening New Markets: Kodak Stream Inkjet Technology


•What is Stream technology?

• How Kodak research drives Stream

♦Color science

♦ Materials development

♦ Workflow productivity

• Prosper press with Stream = offset quality?

• Prosper productivity and investment value

• We’ll hear from the first U.S. user

• Where to learn more and submit questions

• Watch again, sends links to colleagues

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Your Presenters• First up: Kevin Joyce

Kodak WW VP Sales & Marketing

• Next: Kodak product development team

Dan Denofsky

Future Products

Marketing,

Kodak Inkjet

Dr. Jim Chwalek

R&D Director,

Graphics Inkjet

Platform

Don Burns

Business Development

Director-

Media

Special Appearance:

Darrin Wilen, President

The Wilen Group,

Deerfield

Kevin Joyce

Vice President, Eastman Kodak Company and

Vice President Worldwide Sales and Marketing, Digital Printing Solutions

Kevin M. Joyce was named Vice President of Worldwide Sales and Marketing for Kodak’s

Commercial Digital Printing Solutions group in January 2009. Previously he was the Chief

Marketing Officer of the company’s growing Graphic Communications Group (GCG). Mr.

Joyce has more than 20 years of experience in executive sales, marketing and business

management, specializing in high tech electronic imaging and graphic arts businesses.

© Kodak 2008. Kodak is a trademark.

KODAK Stream Inkjet TechnologyDigital Without Compromise

Personalized, relevant communications improve Return on Marketing Investment (ROMI) $500B market

Maximize productivity via reduced Total Cost of Ownership (TCO)($10.5 B opportunity in digitization)

Supply chain efficiency ($10B opportunity estimated just in books)

The Opportunity

35% average improvement of for multi channel campaigns

50% average improvement for personalized multi channel campaigns

Maximize the Return on Marketing Investment

Source: Print in the Mix, InfoTrends Study Provides Insight into Multi-Channel

Communications Opportunity, January 9, 2009.

http://www.capv.com/public/Content/Press/2009/01.09.2009.html





Supply Chain Efficiency

$10 Billion in supply chain efficiency for Publishing industry

Why Innovate?

Why not simply work with existing technologies?

Why commit significant portions of R&D and investment dollars…?

Why take the risk…?

We Didn’t See a Path from Here to There …

Current technologies require compromises in one or more of the following areas:

Quality

Productivity

Cost

Goal was Digital Without Compromise

Quality

Quality must rival offset

Productivity

Must run at speed rivaling offset - greater than either current inkjet technology

Cost

Must have a TCOP which is same or lower than offset

Kodak’s Innovation Resulted in Stream

Stream is a true paradigm shift of technology within inkjet that brings with it a platform that will provide offset class output today with a vast horizon for development as we move forward.

We have combined the strengths of existing technologies and left behind the obstacles.

We begin where other technologies end.

StreamFinally… digital

without compromise

11/10/2009 Kodak's Graphic Communications Group 19

Dan Denofsky is Director, Future Product Marketing for Kodak’s Inkjet Printing

Solutions group. He is responsible for specifying and prioritizing product

development for Kodak’s high-speed production inkjet solutions for the

commercial printing, data center, publishing and mailing markets. Dan has 14

years of experience in the graphic arts industry, 10 years with Kodak and 4 years

with Heidelberg. He also has extensive experience in Asia having lived and

worked in China and can speak and read Mandarin Chinese.

11/10/2009 20

• 175 lpi

printing on

glossy

Stream – Digital without Compromise

• Up to 38%

more

productive

• >20% lower

running cost

11/10/2009 Kodak's Graphic Communications Group 2111/10/2009 21

Image Quality Stream

Feature

Stream

Technology

Other Inkjet

Technologies

Stream

Benefit

Colorant

Formulation

• Nano-particulate ink • High humectants

ink

• Greater color gamut

• Prints on glossy

• Lowest operating cost

Drop

Generation

• Drop velocity 20 m / s

• Round, uniform drops

• Single array

• Drop velocity 8 m / s

• Drop satellites

• Multiple arrays

• Drop placement accuracy for

higher IQ

• Approaching 175 lpi with straighter

lines, better registration

Stream

Technology

Other Inkjet

Technology


Productivity

Stream

Feature

Stream

Technology

Other Inkjet

Technologies

Stream

Benefit

Print

speed

Drop generation

at 400KHz

Drop generation at

25KHz to 60KHz

Up to 1000 fpm imaging

speed with single array

Average

monthly

page

volume

120 M 70 M Up to 38% more productive

Stream Drop

Generation

Drop on Demand Drop

Generation

Stream

Technology

216,000

iph

Other Inkjet

Technology

156,000

iph


Cost

Stream Technology

12,054 miles

Other Inkjet

Technology

1,185 miles

StreamFeature

Stream Technology

Other InkjetTechnologies

Stream Benefit

Reliability • No wear from drop generation

• Nano-particulate inks preserve nozzle life

• JM life not affected by print coverage

• Throw distance greater than 2mm

• Every drop actuation wears nozzle

• Prone to nozzle clogging

• JM life declines with greater ink volume

• Limited throw distance

• 61M images / JM replaced vs. 6M

• Greater availability and uptime

• Lower JM cost

• Handles auto splicing and imperfect paper movement

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Best Quality, Highest Productivity, Lowest Cost

Approaching 175 lpi

Precise drop placement Single array to print

one line of print vs. multiple arrays

Greater drop velocity

Widest color gamut, greatest saturation

Nano-particulate ink

Widest paper range Print on glossy paper

Minimal wetting agent in ink

Doesn’t require expensive inkjet coating

11/10/2009 24

Best Quality Highest Productivity Lowest Cost

Up to 38% more productive

216,000 iph vs. 156,000 iph

120 AMPV vs. 70 AMPV

>16x faster drop generation

1 JM at up to 1000 (650) fpm vs. 1 JM at 200 fpm

10x reliability of CIJ vs. DOD

20% lower running cost

10x reliability of CIJ vs. DOD

Extended nozzle life vs. TIJ nozzle life, which is limited by wear of thermal explosions

20M images / Kodak JM vs. 2M images

Alternate inkjet technology head life dependent on ink coverage

Lower ink consumption (due to nano-particulate)

48 JMs for Kodak vs. 140 JMs

Robust, simple paper path reduces waste, increases uptime, lowers hardware cost

*Specific alternative inkjet technology is HP

11/10/2009 25

Quality

Excellent image quality & print durability ona wide range of commercial substrates

600 x 600 dpi

Image permanence

Darkness on glossy paper

Productivity

Unmatched high speed, high resolution

1,000 fpm (300 mpm)

Mounting flexibility for inline printing

Kodak Prosper S10 Imprinting System

Cost

Total cost of ownership improved by ~ 50% ascompared to competitive roll fed Laser or DOD products

Offset Class Output

PROSPER S10 System – Wilen Direct


Industry is at a Tipping Point

Most publishers and printers expect the growth in volume of printed books to be either flat or decline by 2%

Digital printing is here

~56B out of 2.4T pages arebeing printed digitally today

Customers can grow profitability in a flat market by going to digitalprinting methods


The Digital Printing Opportunity

High potential segments

Trade: 39% of US book sales20% CAGR estimate for digital

Elementary / High school books: 25% of US book sales15% CAGR estimate for digital, plus customization opportunities

Trade books are 75% of volume

of books produced in the US

Benefits for Printers

Shorter production run times

Improved reaction capability

More planning flexibility

Elimination of overproductions

Elimination of production-buffers

Reduced start-up waste

Benefits for Publishers

Lower break-even

Lower capital lockup

No wastage of unsold/obsolete books

Reduced warehousing/shipping costs

Ever current titles

More current marketing activities


Books

Kodak’s book solution TCO is lower than offset in run lengths up to 7000 copies (one book = 320 pages)

Kodak’s Digital Book Solution drives maximum supply chain efficiency

Value Proposition

Short Run Economics Process Cost Comparison

0 1000 2000 3000 4000 5000 6000 7000 8000

Number of Copies

Co

st p

er p

ag

e

OffsetDigital-Kodak Stream Inkjet

Digital-EP


Books



Value Proposition


0 1000 2000 3000 4000 5000 6000 7000 8000

Number of Copies

Co

st p

er p

ag

e

1-1

50

0 c

op

ies

Dig

ital E

P


Digital-EP


Books



Value Proposition


0 1000 2000 3000 4000 5000 6000 7000 8000

Number of Copies

Co

st p

er p

ag

e

1-1

50

0 c

op

ies

Dig

ital E

P


Digital-EP

50-7000 copies

Kodak Prosper Press Platform

Production

workflowCreative

workflow

Digital

Cut sheet digital

Kodak’s Book Solution Prosper Press

Value Proposition: Prosper Press

solution has superior economics over

offset for run lengths up to 7000 books

Prosper B&W Press

700 Print Manager

Offset

NexStation

Kodak InSite Creative Workflow System

Kodak Matchprint

Kodak InSite Storefront

KodakDesign2LaunchSolutions

Creative Workflow

Digital Asset Management

Kodak InSite Asset Library

Kodak Prinergy with RBA

Workflow Systems

Offset

Roll to roll (Offline

finishing)

Bookblocks

(Plowfolder,

cutter, stacker,

offline binding )

SigmaLine

Bound Book


Prosper Press – Digital Book Production

INSERT ANIMATION HERE

11/10/2009 34

• 175 lpi

printing on

glossy

Stream – Digital without Compromise

• Up to 38%

more

productive

• >20% lower

running cost


www.prosper.kodak.com


Ink Update

Dr. James Chwalek is the R&D Director for the Graphics Inkjet Platform Center in

Rochester, NY responsible for the development of Stream technology-based

jetting modules and pigment inks. He has been with Kodak for 19 years and is

one of the principal inventors of Stream. Since joining Kodak he has published

over 25 papers in a variety of areas including Micro-Electro-Mechanical Systems

and inkjet printing. He has had over 60 patents issue to date.

■ Micro-milling process

■ Nano-pigment ink set

■ Polymeric dispersants

■ Specialized ink formulations

Kodak’s breakthrough proprietary nano-pigment ink technology

Kodak Ink Technology Advancements

Kodak Pigment Ink Advantages

Superior image quality

Color gamut volume is significantly larger than Offset on coated glossy and plain papers

• Superior color density and gamut than dye-based inks on coated glossy papers

• Differential gloss reduced

Excellent image permanence

• Lightfastness far superior to Offset

• Waterfastness & ozone resistance equivalent to Offset

Nozzle wear, clogging become non-issues

Broad substrate latitude

• Unlike DOD technology, Stream CIJ can print on coated glossy paper with excellent image quality due to the minimal wetting agents required

Conventional v. Kodak’s Micromedia Milling

Conventional Milling

Larger particles and broader distributions

Kodak’s Micromedia Milling

Smaller particles and narrower distributions

Cyan PigmentCyan Pigment

Effect of Pigment Size on Gamut/Vibrancy

Conventionally Milled

Magenta Pigment Ink

Kodak’s Micro-Milled

Magenta Pigment Ink

Color gamut volume is about 30% larger than conventionally milled pigments

Coated glossy paper

Uncoated paper

Kodak Pigment Inks: Media Interaction

Coated glossy paper

Uncoated paper

ink chemistry +

system

solutions

Kodak Pigment Inks: Media Interaction


Kodak Prosper PressPaper Strategy

Donald J. Burns

Business Development Director,Media

Donald J Burns is the Business Development Director – Media and is

responsible for the Strategic and Commercial relationships with media vendors

for Kodak’s Graphic Communications Group. Don has over 25 years of Business

Management and New Product Development in the Printing, Imaging and

Flexible Packaging markets. He has worked for ExxonMobil, Prism Polymers,

and Eastman Kodak and has developed media and substrates for almost every

printing technology from Inkjet to Intaglio. Don has a B.Sc. in Physics and

Chemistry from McMaster University in Hamilton, Ontario and an MBA from

Simon School of Business Administration, Rochester, NY.

Paper Background

The paper industry continues to struggle with profitability

Expect more restructuring to come as a result of lower demand and over supply

This market simply cannot continue to offer > 2100 types of printing paper

In commodity driven markets, logistics offers competitive advantage

Digital printing and Kodak Prosper Press Platform can be a catalyst to simplify printing papers

Offset vs. Inkjet Print Technology

Property Offset Inkjet Comments

Ink Viscosity Paste Water Designed for press

DryingHeat set or

cold setEvaporation

Inkjet needs some migration into sheet

AdhesionHigh binder

contentTrace binder

contentChemical bond required

Gloss Modified inks Modified papersPost glossing/varnishing

is common

Surface Properties

High hold-outControlled absorption

Polar opposite fordesign

Paper Development

Almost all papers must be inkjet-enhanced for best image quality

Optical density is improved

Color to color bleed is reduced

Show-through is reduced

Ink mottle is reduced

Color gamut is improved

In some cases, black text may not require optimized paper

Inkjet Enhanced Papers

Standard Enhanced

•Enhanced papers use chemical bonds to trap colorants on the surface

•Chemical additives used are inexpensive salts (CaCl2) or in some cases

functional polymers

Paper Development

Paper Manufacturer

We are pursuing two technology pathways to create these functional surface treatments for our target applications:

Mill produced grades

High volume, industry workhorse

Operational Excellence, logistics driven

In-line pre-treatment of existing papers

High flexibility and wide range

Customer Intimate, preferred grades

Press Applied

Marketing in the 21st

CenturyKevin M. JoyceWW Vice President Sales & Marketing, Digital Solutions

Vice President, Eastman Kodak Company

“It’s not about the medium. It’s about the action.”

“Corporate marketing is the last bastionof unaccountable spending in

corporate America.”

Eric Schmidt, CEO

“I know half the money I spend on advertising is wasted, but I can

never find out which half.”

John Wanamaker

Today’s Marketing Trends

Digital myopia

Content is king

Relevance and authenticity

Personalization

Metrics and ROMI

Digital Myopia

The recession

transferred focus

to digital

Content is King

Must be portable to all media

Relevance, Authenticity

Personalization

Metrics and ROMI

It’s About Intelligent Collaboration with Customers

They are initiating the dialog.

Understand How Consumers Want to be Engaged

?ChannelTiming

MessagingFrequency

Make it timely, make it relevant, make it personal

The Opportunity – Build a 1:1 Relationship

Improve marketing ROI

Market the

same product differently

to individual audiences

The Digital Solution

Building brand through social networking

Mobile interactive

ads currently

focused

on GPS

Search

advertising

Product/brand

specific interest

groups

The Digital Print Ingredient

Building brand through social networking

Interactive ads

currently focused

on GPS

Search

advertising

Product/brand

specific interest

groups

Personalized,

relevant

messaging

Print is Dynamic … and Integral to the Conversation

Flexible

Precise

Dynamic

Print is Relevant to All Demographics

Young professionals

(ages 18-34) prefer to receive

information by direct mail

vs. email or online

Source: ICOM Information and

Communications Survey, 2008

93% of baby boomers have

read an article in print, then

gone online for more info

Source: ThirdAge/JWTBOOM survey as

reported by Marketing Charts, 6/5/08

85% of women (ages 25-44)

read direct marketing pieces

vs. 53% for email messages

Source: Vertis Communications Study,

2007

Print Boosts 1:1 Multi Channel Campaign Effectiveness

PURL

Catalogs

drive web traffic

Follow up with

personalized

direct mail

Requests for info

placed on web

Requests fulfilled with

customized collateral

1:1 Print Communications Improve Profits inMultimedia Campaigns

Source: InfoTrends. (Document shown was not used in study.)

47.6%

36.0%

33.9%

31.6%

24.5%

Repeat Orders

Response Rate

Response Time

Overall Revenue/Profit

Order Size/Value

Percent Increase

Marketing in the 21st

Century

Prosper.Kodak.com

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Thanks Presenters!

Dan Denovsky

Future Products

Marketing,

Kodak Inkjet

Dr. Jim Chwalek

R&D Director,

Graphics Inkjet

Platform

Don Burns

Business Development

Director-

Media

Darrin Wilen President

The Wilen Group,

Deerfield, FL

Kevin Joyce

Kodak WW VP Sales

& Marketing Digital

Solutions

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More Information

Submit questions

Learn more www.prosper.kodak.com

Bill Esler

Editor in Chief

Graphic Arts Monthly

http://www.prosper.kodak.com/

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GAM 2009 Webcast Replays

November: Kodak Stream Technology

Spring 2009: The Intelligent Press

Spring 2009: Transpromo Digital Print

Summer 2009: G7-Grows Business

Fall 2009: PRINT 09 Must See’ems



76

Thanks for Listening!


Opening New Markets: Kodak Stream Inkjet Technology

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