Opening Doors to China - Introducing the NZ Inc China Strategy

John Bedkober

International Market Manager

New Zealand Trade and Enterprise

18th May 2012

New Zealand’s exports to China have been growing strongly while the trade deficit has been shrinking

Trade with China 2006-2011NZ $BN

*Figures are rounded to the nearest billion and are for exports of goods only.**NZTE customer numbers include service companies

12,000

Export goods earnings, year to June 2011*

$36billion

$5billion

$3billion

Companies $5-$25m

Companies< $5m

460

*Figures are rounded to the nearest billion and are for exports of goods only.**NZTE customer numbers include service companies

We are sharpening our focus… strategy is about choice

260Companies

earning >$25m

Number of New Zealand exporters

Focus 500

2000 NZTE CUSTOMERS

For NZTE… we are focusing on commercial companies