Post on 20-Mar-2017
Introducing
Learn.com.au
Learn.com.au
MAKE LEARNING FUN AND MEMORABLE!
Empower individuals through active and creative learning
The problem
What are the most efficient ways to promote brand awareness in an offline market?
The solution
1.Information booth & session
2.Awareness through career’s fair
3.Guest speaking & interaction
a.Increased awareness
b.Enhanced learning experience
c.Challenge status quo
Short Term Analysis
1. Career FairsCherrybrook Technology High school
Why?
What?
Cost?
Why Cherrybrook fair?Largest Event
Why Cherrybrook fair?Largest Event Low ranking schools Large enrolment in VET programs
Galston HS 300
CherryBrooke HS
CastleHill HS
Epping Boys HS
200
200
100
Cherrybrook Technology Institute
★ Brand Awareness★ Promoting the
story★ Networking★ Relationship
development
Our Marketing Strategy...
KPI
1000
35% x 1000 = 350
100% x 700 = 350 new users!
We only need 3 users to certify for a profit!
Cost?Estimated Total Costs: $1,800
Mid- Term Analysis (including 2017)
2. Information Sessions Why?
What?
Cost?
Why?
- Only 60 percent of students with low socioeconomic backgrounds finish schools
- One in four Australian students do not finish year 12
Information Sessions at Low Socioeconomic High Schools
- Creating personal relationships and emotional connections
- Question and Answer
Cost?
Overall Marketing Goal...Target Audience: Low income students & economically disadvantaged high schools
Short TermPhoto Booths and IPads at Career Fairs
Medium TermInformation Sessions throughout low socioeconomic High Schools
Long TermIDP and international awareness
Implementation Timeline Learn.com.au’s current position and what’s left to tackle
17 August 2016Cherrybrook Tech Careers Fair
22-25 June 2017Western Sydney Career Expo
1-4 June 2017The HSC Careers Expo
Aug Sept Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Information Session 2 - Term 1
Information Session 1- Term 4
5 November 2016
1 February 2017
Long Term Analysis (3 Years onwards)
3. Long term 3 Year Plan
Why?
What?
Cost?
IDP Education Target audience: International Student Outreach
- 400,000 students- 89 international student placement
centres- Trusted
- Partnerships
- University fairs
WHY? WHAT?
$38,000 x 3 = $114,000 (USYD, 2016)
The Struggles of an International Student
$3,250 + time
Acquire skills to work while studying
The Struggles of an International Student
Thank you for listening. Any questions?
Appendix
Cost Breakdown
No Item Quantity Cost Per Item Total Cost
1 Printing Brochures
500 $0.02 $8.80
2 Posters 2 $47.00 $94.00
3 Banner 1 $50.00 $50.00
4 Ipad mini 2 3 $369.00 $1,107.00
5 Photobooth 1 $500.00 $500.00
Total $1,759.80
Booth Details
References with PDFhttp://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports
Key statistics and data for schools NSW
http://www.dec.nsw.gov.au/about-us/plans-reports-and-statistics/key-statistics-and-reports/tafe-nsw-statistics-newsletters
Tafe Statistics and Data NSW
http://bettereducation.com.au/results/Hsc.aspx?yr=2014
HSC Rankings - Exam attendance 2007 - 2015
https://www.myschool.edu.au/
VET FEE Applications + Year 10 dropout rate/ results+ VET in schools across NSW + completion rate- Total Enrolments NSW 2008 - 2015
http://www.nap.edu.au/results-and-reports/national-reports
3-7years details (extrapolate potential target market)
http://www.dukeofed.com.au/about-the-award/the-award/
Internship program + community service
Cherrybrook tech and other schools
International Student Enrollments in Australia
Source: Australian Government Department of Education and Training, 2016