Onlinemarketing in 30 mins - Young Schmooze - April 2011

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If you only had 30 mins to spend on online marketing, what tools would you choose and how would you divide your time?This presentation covered 10 tools that would help you spend your time better, increase the efficiency of what you are doing and help you think about better ways to manage your time in the online marketing space.Some simple suggestions here including using Google Analytics to track results, Website Grader from Hubspot to help you snapshot website performance, using hosted email from campaign monitor and trying to get yourself organised by using Basecamp from 37Signals.These are all tools used by Threesides and in this presentation to Young Schmooze (www.schmooze.net.au) in Canberra we brainstormed some more ways to spend 30 mins in online marketing effectively.

Transcript of Onlinemarketing in 30 mins - Young Schmooze - April 2011

Schmooze - Todd WrightApril 2011

Online marketing Plan in 30 mins

It’s not about technology..

It’s still about people right?

YOURONLINE MARKETING

PLAN

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The top search engine(s)

Google = 93% Australian SearchBing + Yahoo = 7%

www.websitegrader.com

Online Evaluation and Tracking

Tracking:

• Unique Visitors• Returning Visitors• Visitation growth• Page Views• Total Time spent on the site• Sales conversions• Pay per click visitors•Keywords•Popular pages•Referring sites

www.analytics.google.com

www.google.com/places

www.opensiteexplorer.org

http://adwords.google.com

The tools

• Vertical Response • Mail Chimp• Constant Contact• Threemail – www.threemail.com.au

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Forums

Website

$

www.basecamphq.com

Monitor the web with Google Alerts

www.google.com/alerts

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WHAT’S NEXT…