Post on 18-Jul-2015
Internet:• 73% of Americans use the Internet, and 42% have
broadband connections at home
• 80% of users ages 33 to 44 buy online;
71% of users 18 to 32 do
• 67% of users ages 33 to 44 bank online;
57% of users 18 to 32 do
Source: Pew Internet & American Life Project,
Generations Online 2009
Facebook:
• More than 200 million
active users
• More than 100 million
users log on daily
• More than two-thirds of
Facebook users are
outside of college
• The fastest-growing
demographic is 35 and
olderSource: Facebook.com 2009
Social media is great for:
• Listening
• Broadcasting
• Engaging: Relationships with prospects and
customers
Marketing
• Inexpensive
• Special offers,
coupons, etc.
• Opt in/opt out
• Don’t abuse the
trust: No spam
SEM/SEO
• Pay to appear high in paid listings – Pay Per
Click ads
• Optimize your site content – keywords, tags,
text-based navigation
• SEO is a long-term strategy
Are You Missing an Opportunity to Get Noticed?
A great website or product doesn’t
mean people will visit!
Local search helps the right people find you – and communicate with you.
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S
kcrg.com
Iowa.com/iGuide
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Search by Keyword or Browse by Category
1. Check your business listing to ensure it’s on the iGuide Site
2. Verify the basic business information is correct
3. When you Expand your listing be as descriptive as possible
Recommendations to create an optimized
iGuide Listing
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Questions
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Contact:
Stephanie Heck
Stephanie@iowa.com
Lisa Groff Lisa@iowa.com