online influence into offline results

what is the nature of online influence?

social capital

the pattern and intensity of networks among people and the shared values which arise from those networks

Guan chi

I will find picture

all capital

is limited

is saved

is spent

question is …

what do you spend it on?

what is the highest ROI ?

return on influence

pass around links

click a donate button

join a facebook fanpage

NOPE

user generated events

what is a user generated event?

how to facilitate a user generated event?

project specific

limited scope

stated metrics

case study: tweetsgiving

why it worked

low cost

high impact

high roi

Questions