Assessing the Influence of Life Events and Gender differences on Anxiety. Janice Fung.
Online Influence Into Offline Events
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online influence into offline results
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Transcript of Online Influence Into Offline Events
online influence into offline results
what is the nature of online influence?
social capital
the pattern and intensity of networks among people and the shared values which arise from those networks
Guan chi
I will find picture
all capital
is limited
is saved
is spent
question is …
what do you spend it on?
what is the highest ROI ?
return on influence
pass around links
click a donate button
join a facebook fanpage
NOPE
user generated events
what is a user generated event?
how to facilitate a user generated event?
project specific
limited scope
stated metrics
case study: tweetsgiving
why it worked
low cost
high impact
high roi
Questions