The Attacking or Defensive Philosophy of a Team DefinesHow it Plays and How it Succeeds.

Low Risk High Risk

Counter-Attack

Attack

Low Risk High Risk

Counter-Attack

Attack

Attack

Low Risk High Risk

Counter-Attack

Attack

“We’re here to entertain.”

Low Risk High Risk

Counter-Attack

Attack

Through-Balls

Low Risk High Risk

Counter-Attack

Attack

Low Risk High Risk

Counter-Attack

Attack

AttackPossession

Low Risk High Risk

Counter-Attack

Attack

“We’re here to entertain.”“They can’t score if they don’t have the ball.”

Low Risk High Risk

Counter-Attack

Attack

Through-BallsShort-Passes

Low Risk High Risk

Counter-Attack

Attack

Low Risk High Risk

Counter-Attack

Attack

AttackPossession

Counter-Attack

Low Risk High Risk

Counter-Attack

Attack

“We’re here to entertain.”“They can’t score if they don’t have the ball.”

”Capitalize on their mistakes.”

Low Risk High Risk

Counter-Attack

Attack

Through-BallsShort-Passes

Fast-Breaks

Low Risk High Risk

Counter-Attack

Attack

Low Risk High Risk

Counter-Attack

Attack

AttackPossession

Counter-AttackDefense

Low Risk High Risk

Counter-Attack

Attack

“We’re here to entertain.”“They can’t score if they don’t have the ball.”

”Capitalize on their mistakes.”“We’re here to not lose.”

Low Risk High Risk

Counter-Attack

Attack

Through-BallsShort-Passes

Fast-BreaksLong-Balls

Low Risk High Risk

Counter-Attack

Attack

Similarly, the Business Philosophy of Your OrganizationDefines How You Execute Your Strategy, and

What Signals within the Market you Respond to.

Low Risk High Risk

Counter-Attack

Attack

AttackPossession

Counter-AttackDefense

Low Risk High Risk

Counter-Attack

Attack

WinWin with Scale

Win with SpeedDon’t Lose

Responsive Organizations

Vision-Driven Organizations

Efficiency Newness

WinWin with Scale

Win with SpeedDon’t Lose

Move the Market

Responsive Organizations

Vision-Driven Organizations

Efficiency Newness

Efficiency Newness

Responsive Organizations

Vision-Driven Organizations

Move the MarketScale the Market

Responsive Organizations

Vision-Driven Organizations

Efficiency Newness

Efficiency Newness

Responsive Organizations

Vision-Driven Organizations

Move the MarketScale the Market

Respond to Consumers

Responsive Organizations

Vision-Driven Organizations

Efficiency Newness

Efficiency Newness

Responsive Organizations

Vision-Driven Organizations

Move the MarketScale the Market

Respond to ConsumersRespond to Competitors

Responsive Organizations

Vision-Driven Organizations

Efficiency Newness

Efficiency Newness

Responsive Organizations

Vision-Driven Organizations