Omroepbrabant TV 2.0

Online First!volg de consument

Vincent Evertsvrijdag 2 april 2010

Online First!volg de consument

Vincent Evertsvrijdag 2 april 2010

Social Media

vrijdag 2 april 2010

Who isVincent Everts?

• Mijn Tools

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

Videoblogger

Talk to Me!

• kassa

Make your own company TV Channel

find, collect, publish

www.yubby.comvrijdag 2 april 2010

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

Web1.0

How do we spend our time?

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph

LondonCalling.mobi

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

Google kom hier!

IMPACT ON BUSINESS

DELL Case

Dell notebooks

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

bron: thuiswinkel.org

Online bestedingen

2008: 5,5 miljard euro

2007: 4 miljard euro

bron: thuiswinkel.org

ProductinformatieSocial toolsvrijdag 2 april 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

LondonCalling.mobi

Operations delivers.

LondonCalling.mobi

Any gap between the two drives a conversation on the social Web.

!"#$%&#"'(%%)*+,-./'0)-"12vrijdag 2 april 2010

kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008vrijdag 2 april 2010

Blogs demografie

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSvrijdag 2 april 2010

RSS Readers

Communication 2.0

Why callvia computer?

It’spersonal!

Ouderen first!

Het phenomenon

“What are you doing in 140 characters”

Customer service

It’s now mainstream!

tweetdeck

LondonCalling.mobi

Foursquare – location meets social

LondonCalling.mobi

Could Foursquare be the next twitter?

LondonCalling.mobi

Could Foursquare be the next twitter?

LondonCalling.mobi

Foursquare ticks all the boxes

! User generated location updates

LondonCalling.mobi

! User generated location updates! Permission based

LondonCalling.mobi

! User generated location updates! Permission based! Loyalty component

LondonCalling.mobi

! User generated location updates! Permission based! Loyalty component! Share with and find your friends

LondonCalling.mobi

! User generated location updates! Permission based! Loyalty component! Share with and find your friends! Statistics for advertisers and brands

LondonCalling.mobi

! User generated location updates! Permission based! Loyalty component! Share with and find your friends! Statistics for advertisers and brands! Competitive / game element

LondonCalling.mobi

! User generated location updates! Permission based! Loyalty component! Share with and find your friends! Statistics for advertisers and brands! Competitive / game element! Simple to access from your mobile

LondonCalling.mobi

Social media + loyalty

LondonCalling.mobi

Making money from mobile & social?

LondonCalling.mobi

Turn mashups into money

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationvrijdag 2 april 2010

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Web 2.0 Trend:Co-Creation

Social Networking

Internet goes mobile

Mobile internet is where internet was 5 years ago

New services:location, location, location

Android for the rest of us

Impact of internet on TV!

The New TV?

•Digital TV

•Harddisk recorder / PVR

•HDTV

• Internet TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

Penetration of HD recorders (estimated)

HDTV & PVR’s in US

# PVR’s % PVR’s

2009 35,6M 33%

2014 52,3M 44%source: MAGNA

33% has HDTV & PVRvrijdag 2 april 2010

Connected devices

2009 2013

Connected devices will almost double in 4 years

source: Park Associates

Next: Internet TV’s

Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35vrijdag 2 april 2010

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

Tudou.com bigger YouTube

Top 10 Online Web Brands Ranked by Total Streams

bron: Nielsen VideoCensus

13% groei in tijd per kijkervrijdag 2 april 2010

YouTube uploadsper minuut

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II

Video embedding

0%0%1%1%1%1%1%1%1%

YouTubeVimeoDaily MotionMySpaceGoogleBlip.tvYahooMetacafeHuluBreakMsnMtv

bron: Sysomos

State of the vlogosphere

YouTubeBlip.tvVimeoMySpaceDailyMotionOnafhankelijkAnders

bron: MeFeedia 2010

State of the vlogosphere

13% YouTubeBlip.tvVimeoMySpaceDailyMotionOnafhankelijkAnders

bron: MeFeedia 2010

Geschat verlies 2009

$894 per minuut$470 miljoen totaal

bron: Zoomz

Geschat verlies 2009

$894 per minuut$470 miljoen totaal

bron: Zoomz

Total U.S. Online video market

Bijna verdubbeling van het aantal videos per kijker

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

Internetvideo NL4. YouTube

19. RTL.nl24. NOS.nl28. Omroep.nl65. Uitzending Gemist

SKO: 34% kijkt weleens naar online TV en hetzelfde percentage

luistert naar online radiovrijdag 2 april 2010

YouTubeMSN.com

Zideo.nlUitzending Gemist

123Video.nlvideo.google.nl

zoomin.tvNuvideo.nl

VK.tvZie.nl

0 20 40 60 80

Bereik %

0 4500000 9000000

623.000

773.000

962.000

981.000

1.100.000

1.300.000

1.600.000

1.700.000

8.800.000

Bezoek

NL videomarkt

bron: Emerce 11/2009

TV op internet in NL

GTST 191,869

Wie is de Mol 156,500

X Factor 127,933

Totaal 2.761.000

bron: SKO

2,3m unieke bezoekers3,8m live streams5,3m on demand video’s

Bron: NOS Sitestat februari

Watch it anywhereSamenvatting

Hele uitzending

Widgets

ClipsUpdates

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youvrijdag 2 april 2010

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

Produce your own TV

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

Find, Collect, Publish

Find35+ sources (more on the way)

+35 video sources

& more to follow!vrijdag 2 april 2010

+35 video sources

& more to follow!vrijdag 2 april 2010

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Friends & profiles

Elections 2.0

Obama Girl

Elections 2.0

Twitter +Blogging+Facebook +Video+IM

= Unified viewing

Social Media

Todo list 2010

• 10% viewers online

• 1% of users to contribute through reactions, blogs, twitter Emails, IM

• Start Mobile presence

• 2.5% of advertisement revenue

Omroep Brabant next level

een paar gedachtes

Wat brengen we?Via: Twitter, Blogs, Hyves, Facebook, Ambassadeurs

Wat weten ze?Experts?

Invalshoek?Interesse?

Foto’sVideo’s

Wat vinden ze?Direct na Item Email/Twitter/Sms met oa.

waardeering Journaal voor en na itemwaardering item

Opinie voor en na itemMening over presentator

Individueel digitaal Journaal?

Ken uw kijkers:

Connecties naar Hyves, Facebook, TwitterJournaal gemaakt voor jou

en je vrienden

Op Mobiel, internet.

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

Omroepbrabant TV 2.0

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Transcript of Omroepbrabant TV 2.0

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