Post on 01-Nov-2014
description
H E L L 0DATA PEOPLE
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CRAIG ALLEN: Creative Director
X
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JASON BAGLEY: Also a Creative Director
USING SEX TO SELL
LOST MARKET SHARE TO COMPETITORS
IRRELEVENT TO YOUNG GUYS AND DESPERATELY TRYING TO APPEAL TO THEM
A BRAND WITHOUT A VOICE
WHAT IS DATA?
DATA IS A WEAPON.
IT CAN ENHANCE CREATIVITY, OR KILL IT.
TEST EARLY,TEST LATE,
NOT IN THE MIDDLE.
COLLECT DATA
BEFOREC R E A T I V E CONCEPTING.
THANKS DATA!
THANKS DATA!
COLLECT DATA
AFTERC R E AT I V E CONCEPTING.
USE DATA TO PURSUADE CLIENT TO DO MORE WORK
THANKS DATA!
USE DATA TO HELP MAKE AN ARGUMENT
THANKS DATA!
DON’T COLLECT
DATA IN THE
MIDDLE
Some people say, give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. People don’t know what they want until you show it to them.
-Steve Jobs-Craig Allen
If I had asked people what they wanted, they would have said faster horses.
-Henry Ford-Jason Bagley
DON’T LET DATADICTATE CREATIVE
DON’T COLLECT
DATA IN THE
MIDDLE
CREATIVITY SHOULD NOT BE A SLAVE TO DATA.
DATA SHOULD BE CREATIVITY’S SLAVE.
Q
A
WE’LL TRY TO SOUND SMART AND ANSWER ANY QUESTIONS YOU HAVE
DON’T BE SHY!!!!!!!
DON’T BE SHY!!!!!!!
THANKS DATA!