Old  Fashioned  Marke0ng  in  a  New  Fashioned  Way  

Unique  Venues    ACCED-­‐I  Region  12  Fall  Summit  

November  8,  2013  

1  Chuck Salem

•  Effec've  Adver'sing  – Know  your  purpose  – Be  fresh  and  crea've  – Be  clear  and  upfront  – Be  clean  – Be  memorable  – Build  recogni'on  &  be  recognizable  

– Mul'-­‐'ered  planning    

•  Know  your  purpose  – Where  are  you  in  the  pyramid  

– Who’s  your  audience  – What  mediums    

•  Remember  the  Pyramid?    

Awareness Knowledge

Trial

Liking

Evangelist Preference

QUESTION WHAT IS THE HIGHEST LEVEL

YOU HAVE STEADILY REACHED IN YOUR PYRAMID

•  Be  fresh  and  crea've  – Bring  your  product  personality  to  life  

 

QUESTION WHAT IS THE personality

Of your venue

•  Be  clear  and  upfront  – Leave  no  ques'on  – Call  to  ac'on  – The  how  to’s    

•  Be  clean    

•  Be  memorable  – That  which  is  unique  is  inherently  memorable  

– Take  calculated  risks  

QUESTION What makes your Venue memorable

For conference attendees

•  Recogni'on  – Be  a  signpost  in  a  crowded  marketplace  

– Build  on  your  brand  – Be  bold  within  your  brand  

 

When  your  brand  becomes  THE  product  you’ve  arrived.  

•  Layered  Adver'sing  – Mul'ple  medium  approach  

 

Adver0sing  Personali0es  

Part  Two  

16  Chuck Salem

Fun and Humorous

Emotions ad

Minimalist

ad

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Emotions

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Fun and Humorous

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The Case Study for Humor

Humorous Advertisement International Society of Eraser Manufacturers

Purpose: Announcement of next year’s annual conference Place: Print ad in current year’s conference program

Emotional Advertisement International Society of Eraser Manufacturers

Purpose: Raising awareness for the need for erasers in a world of declining eraser users

Place: Billboards

Minimalist Advertisement International Society of Eraser Manufacturers

Purpose: Raising awareness for potential eraser consumers Place: Billboards

got ad?

Thank You! chuck@uniquevenues.com

866-266-6857