Old Fashioned Marketing in a New Fashioned Way

Old Fashioned Marke0ng in a New Fashioned Way

Unique Venues ACCED-‐I Region 12 Fall Summit

November 8, 2013

1 Chuck Salem

•  Effec've Adver'sing – Know your purpose – Be fresh and crea've – Be clear and upfront – Be clean – Be memorable – Build recogni'on & be recognizable

– Mul'-‐'ered planning

•  Know your purpose – Where are you in the pyramid

– Who’s your audience – What mediums

•  Remember the Pyramid?

Awareness Knowledge

Trial

Liking

Evangelist Preference

QUESTION WHAT IS THE HIGHEST LEVEL

YOU HAVE STEADILY REACHED IN YOUR PYRAMID

•  Be fresh and crea've – Bring your product personality to life

QUESTION WHAT IS THE personality

Of your venue

•  Be clear and upfront – Leave no ques'on – Call to ac'on – The how to’s

•  Be clean

•  Be memorable – That which is unique is inherently memorable

– Take calculated risks

QUESTION What makes your Venue memorable

For conference attendees

•  Recogni'on – Be a signpost in a crowded marketplace

– Build on your brand – Be bold within your brand

When your brand becomes THE product you’ve arrived.

•  Layered Adver'sing – Mul'ple medium approach

Adver0sing Personali0es

Part Two

16 Chuck Salem

Fun and Humorous

Emotions ad

Minimalist

19

ad

20

ad

21

ad

22

ad

Emotions

Fun and Humorous

The Case Study for Humor

Humorous Advertisement International Society of Eraser Manufacturers

Purpose: Announcement of next year’s annual conference Place: Print ad in current year’s conference program

Emotional Advertisement International Society of Eraser Manufacturers

Purpose: Raising awareness for the need for erasers in a world of declining eraser users

Place: Billboards

Minimalist Advertisement International Society of Eraser Manufacturers

Purpose: Raising awareness for potential eraser consumers Place: Billboards

got ad?

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866-266-6857

Old Fashioned Marketing in a New Fashioned Way

Marketing

Transcript of Old Fashioned Marketing in a New Fashioned Way