Post on 05-Mar-2016
description
7/21/2019 Olacabs 150506035621 Conversion Gate01
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LA Cabs
Vivek Tambi (72011)
Ankit Chauhan (72554)
Gourav Kalbalia (727)
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!ntro"u#tion
OlaCabs is an online cab aggregator based in Bengaluru andamong the fastest growing taxi hiring firms. Taxi booking facility
can be availed through app, website or through calls.
Founded on 3 December !"! by Bhavish #ggarwal $%&'( and
#nkit Bhati.
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$istor%
&% 2014' the #oman% has ean"e" to a net*ork o+ more than 1,000 #arsa#ross more than -5 #ities. !n /ovember 2014' la ean"e" to in#ororateautos ontrial basis in &enaluru.
3ost the trial hase' la Auto ean"e" to other #itieslike elhi' 3une an" Chennai startin e#ember 2014.
!n Aril 2015' over 40000 #abs are reistere" 6 su##ess+ull% runnin a#ross 22
#ities o+ !n"ia.
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Assessment
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trenth
8irst mover a"vantae as a tai areator in !n"ia
A#9uisition o+ Tai 8or ure ma"e it /o. 1 in !n"ia
To o+ the min" servi#e
$ih a*areness "ue to aressive TV' online an" rint me"ia marketin
$ue #ustomer base 6 "ue to net*ork e++e#t it is in#reasin
:ai" eansion an" online ali#ation
;ultile roun"s o+ VC investments have ma"e the bran" +inan#iall% stron
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<eakness
rivers are the +a#e o+ the #oman% an" hen#e their misbehavior "ire#tl%a++e#ts the bran" imae
<hile the "eman" is hue' amount o+ #ash burnin is hue an" moneti=ationis ver% "i++i#ult
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ortunities
>norani=e" market is hue (?@0) an" hen#e otential is hih
!n#reasin internet enetration 6 smart hone users
:isin "isosable in#ome
hi+tin o+ #onsumers to*ar"s #onvenien#e #reates hue "eman"
A#9uisition o+ smaller la%ers
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Threats
:isin #ometition
>ber has "ee o#ket an" hen#e #an burn #ash heavil%
3resen#e o+ man% national la%ers
Absen#e o+ #lear overnment reulations in "eveloin #ountries
8uture is un#lear "ue to la#k o+ reulations an" Customer lo%alt% is less in this
in"ustr%
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Baseline
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Comonents
;ission B a marketla#e +or all t%es o+ #abs an" #ar rentals.
Vision B <e are a %oun an" enereti# #oman% base" in ;umbai. /othine#ites us more than usin te#hnolo% to brin the same efficiency and
customer experience to the car rental industry that %ou ee#t +rom+lihtsDE
Goals B shortterm oals in#lu"e imrovin the rental #abs s%stem in !n"ia.
bFe#tives
!nitiatives
;easures
Tarets
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Cometitors
>ber Cabs
;eru #abs (!n"ia)
as% #abs
>norani=e" la%ers (Auto ri#ksha*sHTais)
Caroolin servi#es
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A#9uisitions an" 8un"in
1 A#9uisitions Tai8orure a#9uire" b% la on ;ar#h 2' 2015 +or I200;illionin #ash an" sto#ks.
Funding Received - $676.8 Million in 6 Rounds from 16 Investors.
la is !n"iaJs most oular mobile a +or #ab bookin. !t is the also thelarest lat+orm *ith 40'000 #ars a#ross 22 #ities an" ro*in.
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ComponentsAnd
Down to
Specifics
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Customer revie*s..
la mobile A
Total "o*nloa"e" a is bet*een 5'000'000 10'000'000 .
la #abs revie* Tai8orure revie*
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Description in App
la #abs a o++ers Cit% Tai ri"es on a oint to oint basis a#ross several #ities in !n"ia. <e
are #hanin the *a% %ou move aroun" in %our #it% *ith a rane o+ #ab otions to #hoose +rom e"an' ;ini an" 3rimeD $o* the la Cabs a *orks is reall% simleB
1. et %our i#ku lo#ation (B +rom Airort' :ail*a% station' ++i#e' $ome or %our #urrentlo#ation)2. 3i#k the #ab %ou *ant an" see all available #abs #lose b%. Ta :i"e no* to book %our ri"e4. Get instant #on+irmation *ith "river "etails5. ee %our ri"e enroute on the ma-. 3a% onl% a+ter #omletion o+ %our ri"e or use la ;one% to ri"e #ash+reeD
Mou *ant to s#he"ule a i#ku +or sometime later to #at#h a +liht or trainN Oust use :i"elater an" lan ahea". Mou #an also invite +rien"s to use our a*esome servi#e an" earn +reela ;one%.
la "rivers are ro+essionall% traine" an" the #abs have one throuh strinent 9ualit%#he#ks.
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A"vertisements an" o++ersP.DD
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Evaluate
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ansion 3lans o+ la Cabs
:evenues o+ ola #abs have ro*n more than 10 times over the ast 4 %earsan" is no* the biest #abbookin servi#e rovi"er in the #ountr%.
la#abs has line" u aressive eansion lans a+ter the +un"in roun" +romo+t&ank. !t is taretin to have on boar" a million "river artners in three%ears. Currentl%' it has 5'000 #abs on its lat+orm.
!t also lans to +urther invest in its te#hnolo% lat+orm to rovi"e a bettereerien#e to #ustomers as *ell as ean" its +ootrint to smaller #ities.la#abs #urrentl% rovi"es #ab servi#es in nearl% 20 #ities.
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