Post on 24-Dec-2015
OFFICIAL TOC TITLE:Using Optimized Book Landing Pages to Convert
Interested Readers into Book Buyers
TRANSLATION:
Come on people.
Let’s make engaging, effective, comprehensive Landing Pages for our
books!
Neil Levin - EverPub.comNeil Levin - EverPub.com
book landing page take-aways
1. Build Names
2. Currency
3. Free
4. Multi-media
5. Lean
6. Friction freeEverPub.comEverPub.com
who is coming to your website?…and why?
B2BPublishing community – retailer, wholesaler, rights – information seekers
Media – contact information, general information
B2CImpulse – just wandering throughDestination – seeking a specific book....Either way – they need the same things
B2C landing pages
They want to: • answer a question or learn about
your book or program
You want to:• engage the visitor, the longer they are on the site the better• build a following• capture a name• sell a book
“What’s new” includes more than just new books. It includes events and projects.
Daily TV programs – posted on YouTube
EverPub.comEverPub.com
Interweave book landing page
Long page goes beyond the fold but has many strong components
EverPub.comEverPub.com
Perfect amount of copy
TOC with copy
Look inside via Scribd
Vast majority of page devoted to book, not corporate use
EverPub.comEverPub.com
Author information
Other title suggestions
Reviews – Amazon and print
Trust emblems for direct purchasing
EverPub.comEverPub.com
Press Release
Preview
Multiple purchase options
Author info w picture
Reviews
Media contact info
Facebook and Twitter
Discussion Wall
EverPub.comEverPub.com
Strong metadata
Video
Amazon reviews
Additional book suggestions
Look inside
TOC
Multiple purchase options
Endorsements
Additional links
Hi % of page devoted to book, not toolbars
EverPub.comEverPub.com
EverPub book landing page
All important metadata
Video
Social media links: Facebook, Twitter, LinkedIn, blog
Reviews
Author bio
Author contact information with separate blog, FB, and Twitter accounts
Downloadable files
Multiple purchase options
SEO embedded in design
Next author appearance
EverPub.comEverPub.com
Audio player and download
Press & customer reviews
Additional book suggestions
Customer wall
EverPub.comEverPub.com
KOGAN home page
Video
News headlines
Free! Free! Free!
Easy navigation
Clean, practical design
EverPub.comEverPub.com
Free marketing & sales resources are used as a way to build their newsletters and direct marketing program
Random House Book landing page
Previews
Separate author section
Reviews
Discussion
Great information but you need to link off of the page to get to it