Post on 08-Apr-2018
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ODWALLA, INC.
Presented By:
Group 9
Abhinav Sharma (01/1)
Kumar Abhishek (026/1)
Mayank Kumar (028/1)
Pratyush Raj (033/1)
Saurabh Pratap Singh (040/1)
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³The willingness to accept responsibility for
one's own mistake is the source from
which self-respect springs.´
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ContentsContents
1. Problem Statement1. Problem Statement
2. Decision Option2. Decision Option
3. Decision Criteria3. Decision Criteria
4. Analysis of Decision Options4. Analysis of Decision Options
5. Action Plan5. Action Plan
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� Investors
� Consumer Rights Advocacy Group
� Media� Govt. Regulatory Body
Decision OptionsDecision Options
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� Investors
� Consumer Rights Advocacy Group
� Govt. Regulatory Body� Media
Decision OptionsDecision Options
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� Profitability & Sustainability
± Loss Due to Calling Back the Current Supplies
± Cost Incurred on Treatment of Affected Customers
± Administrative Fines
± Operational Cost on Account of Process Changes
× Brand Image/ Product Image
× Ethical & Moral Responsibility
� Justifying the Current Production Process
InvestorsInvestors
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� Investors
� Consumer Rights Advocacy Group
� Govt. Regulatory Body� Media
Decision OptionsDecision Options
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× Profitability & Sustainability
� Brand Image/ Product Image
± Limited exposure due to narrow target audience
� Ethical & Moral Responsibility
± Emphasizing on the social responsibility
± Taking full responsibility for the crisis
� Justifying the Current Production Process
Consumer Rights Advocacy GroupConsumer Rights Advocacy Group
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� Investors
� Consumer Rights Advocacy Group
� Govt. Regulatory Body� Media
Decision OptionsDecision Options
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× Profitability & Sustainability
× Brand Image/ Product Image
� Ethical & Moral Responsibility
± Emphasizing on the social responsibility
± Taking full responsibility for the crisis
� Justifying the Current Production Process
± Explain the features of the current process
Govt. Regulatory BodyGovt. Regulatory Body
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� Investors
� Consumer Rights Advocacy Group
� Govt. Regulatory Body� Media
Decision OptionsDecision Options
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� Profitability & Sustainability
± Address all the stakeholders to regain the trust and ensure that
the top line remains satisfactory
� Brand Image/ Product Image
± Strengthen the Brand Image through Customer Satisfaction
� Ethical & Moral Responsibility
± Emphasizing on the social responsibility
± Taking full responsibility for the crisis
� Justifying the Current Production Process± Explain the features of the current process
MediaMedia
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� Modify the production process
� Enhance quality control method
� Display quality certification on products
� Advertise more to emphasize on the superior
quality
Action Plan: OperationalAction Plan: Operational
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