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ODWALLA, INC.

Presented By:

Group 9

Abhinav Sharma (01/1)

Kumar Abhishek (026/1)

Mayank Kumar (028/1)

Pratyush Raj (033/1)

Saurabh Pratap Singh (040/1)

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³The willingness to accept responsibility for 

one's own mistake is the source from

which self-respect springs.´ 

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ContentsContents

1. Problem Statement1. Problem Statement

2. Decision Option2. Decision Option

3. Decision Criteria3. Decision Criteria

4. Analysis of Decision Options4. Analysis of Decision Options

5. Action Plan5. Action Plan

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� Investors

� Consumer Rights Advocacy Group

� Media� Govt. Regulatory Body

Decision OptionsDecision Options

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� Investors

� Consumer Rights Advocacy Group

� Govt. Regulatory Body� Media

Decision OptionsDecision Options

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� Profitability & Sustainability

± Loss Due to Calling Back the Current Supplies

± Cost Incurred on Treatment of Affected Customers

± Administrative Fines

± Operational Cost on Account of Process Changes

× Brand Image/ Product Image

× Ethical & Moral Responsibility

� Justifying the Current Production Process

InvestorsInvestors

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� Investors

� Consumer Rights Advocacy Group

� Govt. Regulatory Body� Media

Decision OptionsDecision Options

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× Profitability & Sustainability

� Brand Image/ Product Image

± Limited exposure due to narrow target audience

� Ethical & Moral Responsibility

± Emphasizing on the social responsibility

± Taking full responsibility for the crisis

� Justifying the Current Production Process

Consumer Rights Advocacy GroupConsumer Rights Advocacy Group

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� Investors

� Consumer Rights Advocacy Group

� Govt. Regulatory Body� Media

Decision OptionsDecision Options

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× Profitability & Sustainability

× Brand Image/ Product Image

� Ethical & Moral Responsibility

± Emphasizing on the social responsibility

± Taking full responsibility for the crisis

� Justifying the Current Production Process

± Explain the features of the current process

Govt. Regulatory BodyGovt. Regulatory Body

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� Investors

� Consumer Rights Advocacy Group

� Govt. Regulatory Body� Media

Decision OptionsDecision Options

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� Profitability & Sustainability

± Address all the stakeholders to regain the trust and ensure that

the top line remains satisfactory

� Brand Image/ Product Image

± Strengthen the Brand Image through Customer Satisfaction

� Ethical & Moral Responsibility

± Emphasizing on the social responsibility

± Taking full responsibility for the crisis

� Justifying the Current Production Process± Explain the features of the current process

MediaMedia

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� Modify the production process

� Enhance quality control method

� Display quality certification on products

� Advertise more to emphasize on the superior 

quality

Action Plan: OperationalAction Plan: Operational

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