Post on 06-Mar-2018
10 June 2014
Mobile Asia Expo – Shanghai 2014
Octopus Mobile Payment
Offline- to-Online Expansion
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Agenda
• Octopus in Hong Kong
• Octopus Mobile SIM
• Octopus Online Payment
• Q & A
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Octopus in Hong Kong
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Octopus in Hong Kong
Cards in circulation > 25 million
Octopus readers in market > 67,000
Service providers > 6,000
Retail outlets > 13,000
Daily transactions > 13 million
Daily transaction value > HK$140 million
Over 40% total usage generated from retail
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Octopus Applications - Transport
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Octopus Applications - Retail
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Octopus Mobile SIM
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Octopus Mobile SIM Launch
Octopus Mobile SIM launch ceremony
held on 10 October 2013
Launch partners are PCCW, Gemalto
and Sony Mobile
Over 60 reporters attended the press
conference with 59 news articles
published
Over 10,000 Octopus Mobile SIM
issued during the pilot launch
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Octopus Mobile SIM
Always-on, no need to open App
Accepted by over 5000 merchants,
65,000 terminals including all public
transport
Instant enquiry of remaining value and
last 40 transactions stored on SIM card
Support Automatic Add Value Service
(AAVS), Octopus Rewards Programme,
access control, etc.
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Octopus Mobile SIM – Latest Update
Support new handsets including
Samsung, Sony and LG
CSL to issue Octopus SIM to
their customers soon
Multi-application SIM supporting
Octopus and bank applications
under tests
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Octopus Online Payment
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Octopus Online Payment
Use Octopus card on NFC
phone for Taobao payment
Daily payment limit of
HK$1,000
Pioneer in new payment
method using NFC phone as
reader
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The “Octopus” App
Octopus Online
Payment Service
•First-ever solution
that allows online
payments made by
contactless
smartcards using
NFC-enabled devices
Transaction
Enquiry
•Show balance and
transactions on
Octopus Card and
Octopus Mobile
SIM
Automatic
Refund
• Instant enquiry
and refund for
incomplete
transactions on
Octopus
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Extensive Media Coverage
Over 150 online, electronic and print reports were generated
Headline Daily
Sing Tao Daily NewsApple DailySCMP
Sing Pao
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Extensive Media Coverage
Over 150 online, electronic and print reports were generated
Now TV OnTV
TVB TVB Pearl Cable TV
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Market Acceptance
Over 2 million NFC phones in HK
Over 600,000 downloads of the “Octopus” App
Over HK$10 million Taobao transactions paid by
Octopus in the first month
High acceptance of the new form of online payments
Q & A
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© 2014 Octopus Holdings Limited. All rights reserved. Except with the prior written permission of Octopus Holdings Limited, any copying,
reproduction, modification, distribution, republication, hiring, lending, public performance, or broadcasting in any form or by any means, or
stored in a database or retrieval system is strictly prohibited.
Thank You