Twitter for Marketing & PRO’Reilly Twitter Bootcamp - Webinar Preview

Mike Volpe

HubSpot VP Marketing

Twitter: @mvolpe

Twitter is a Big Deal

http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/

More website visitors thanNY Times or Washington Post.

Is Twitter for Business?

Twitter for PR

I will call you right now

Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

408 555-1234?

I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

Elapsed Time:50 Minutes

Twitter for Marketing

• 10% of our blog traffic

• 3rd biggest single traffic source

• 7% of Twitter visitors convert to leads

• Hundreds of leads for HubSpot

Twitter for Business

• Customer service

• Brand building

• PR

• Lead generation

Assumptions

• You know the basics of Twitter for personal use

• Interested in using Twitter for Marketing

How to Succeed With Twitter

Build Your Network

Engage With Your

Community

Track & Analyze

Twitter Grader

Score evaluates overall authority / influence

Put a Bio in Your Profile

Identify Yourself in Your Bio

Put a Link in Your Profile

Follow to Get Followers

Follow Top Twitter Users

twitter.grader.com/topusers

See Who Thought-Leaders Follow

twitter.com/dmscott

Who’s Talking About Your Keywords?

search.twitter.com/search?q=lead+generation

Follow Like Minded People

twitter.grader.com/search

Engage With People

10,000 followers

2,000 followers

Follow People Who Follow You

Following-to-Follower Ratio

It’s a Discussion, Not a Broadcast

Follow Your Brand in Conversations

Save Testimonials

http://twitter.com/Scobleizer/statuses/774666561

Use Favorites to Save Highlights

twitter.com/HubSpot/favourites

Tweets-per-Day Best Practice

What are ReTweets

What are ReTweets?

RT @username: Original Tweet

OR

Original Tweet Via @username

Why Do You Want ReTweets?

• Followers• Buzz• Traffic

Offer Value to Get ReTweets

• How To’s and Instructional Content• News, especially breaking news• Warnings (viruses or scams)• Freebies and Contests

Final Advice from MC Hammer

“Forget the numbers. Just be interesting.”

Attend the Twitter Bootcamp for More!

Things not covered today:• Twitter for customer service• Twitter and brand building• Hashtags• Twitter for events & conferences• Tweetups• Using Twitter with blogs, Facebook…

Thank You!

Mike Volpe

HubSpot VP Marketing

Twitter: @mvolpe

Bootcamp:http://training.oreilly.com/twitterbootcamp/

Webinar Questions:http://www.inboundmarketing.com/content/oreilly-twitter-webinar