O Reilly Twitter For Marketing Mike Volpe
32
Twitter for Marketing & PR O’Reilly Twitter Bootcamp - Webinar Preview Mike Volpe HubSpot VP Marketing Twitter: @mvolpe
-
Upload
oreilly-media -
Category
Technology
-
view
3.259 -
download
2
description
There's a lot of buzz around Twitter, but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. Attend this free webcast to learn all the basics of how to use Twitter to market your business. This webcast was presented 6-3-09 by Mike Volpe, VP inbound marketing at HubSpot
Transcript of O Reilly Twitter For Marketing Mike Volpe
Twitter for Marketing & PRO’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Twitter is a Big Deal
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
More website visitors thanNY Times or Washington Post.
Is Twitter for Business?
Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
408 555-1234?
I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
Elapsed Time:50 Minutes
Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot
Twitter for Business
• Customer service
• Brand building
• PR
• Lead generation
Assumptions
• You know the basics of Twitter for personal use
• Interested in using Twitter for Marketing
How to Succeed With Twitter
Build Your Network
Engage With Your
Community
Track & Analyze
Twitter Grader
Score evaluates overall authority / influence
Put a Bio in Your Profile
Identify Yourself in Your Bio
Put a Link in Your Profile
Follow to Get Followers
See Who Thought-Leaders Follow
twitter.com/dmscott
Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
Engage With People
10,000 followers
2,000 followers
Follow People Who Follow You
Following-to-Follower Ratio
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561
Use Favorites to Save Highlights
twitter.com/HubSpot/favourites
Tweets-per-Day Best Practice
What are ReTweets
What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username
Why Do You Want ReTweets?
• Followers• Buzz• Traffic
Offer Value to Get ReTweets
• How To’s and Instructional Content• News, especially breaking news• Warnings (viruses or scams)• Freebies and Contests
Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”
Attend the Twitter Bootcamp for More!
Things not covered today:• Twitter for customer service• Twitter and brand building• Hashtags• Twitter for events & conferences• Tweetups• Using Twitter with blogs, Facebook…
Thank You!
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
Bootcamp:http://training.oreilly.com/twitterbootcamp/
Webinar Questions:http://www.inboundmarketing.com/content/oreilly-twitter-webinar
