Social Media and IR Website Best Practices June 26, 2012

Presented by: Darrell Heaps CEO, Q4 Web Systems

EVERYBODY IS USING SOCIAL MEDIA, BUT ARE INVESTORS?

Buy-Side Social Media Use

Buy-Side Social Media Use Poised to Surge

‘Almost everyone at a buy-side company or an independent of some stripe is on Twitter…It doesn’t mean they’re tweeting, but they are listening.’

Joshua Brown Financial Blogger http://www.insideinvestorrelations.com/articles/social-media/18812/investors-explore-social-media/

# of Companies Being Followed & Investigated Increasing

Websites Rank as Valuable Resource

ARE PUBLIC COMPANIES USING SOCIA MEDIA FOR IR?

Q4 Social Media Research 2012

63%

44% 40% 29%

18%

37%

56% 60% 71%

82%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Twitter SlideShare Facebook YouTube Blog

Social Media used for IR - June 2012 807 Companies Surveyed

Not Used for IR

Twitter Use by Market Cap

0

50

100

150

200

250

300

350

400

450

Large Mid Small

Social Media Use by Market Cap

SlideShare YouTube Facebook Blog Twitter

Q4 Whitepaper Research 2012

Twitter Use by Sector

0 50 100 150 200 250 300

Airline Automotive

Consumer Goods Exchanges

Financial Services Industrial goods/Basic materials

Media Natural Resources

Pharma/Healthcare/Biotech Real Estate

Services Technology

Telecommunications Utilities

Use of Twitter for IR

Twitter for IR Twitter

Q4 Whitepaper Research 2012

SOCIAL MEDIA FOR INVESTOR RELATIONS

Website

Social Media for Investor Relations

Corporate IR Website

Social Networks Distribute & Engage

Social Media Publish & Integrate

Social Media Twitter & StockTwits Examples & Best Practices

Tweeting Basic IR Content

Q4 Whitepaper Research 2012

Shareholder Announcements

Q4 Whitepaper Research 2012

CEO Interviews

Q4 Whitepaper Research 2012

Industry-Related News

Q4 Whitepaper Research 2012

Government and Regulatory Changes

Q4 Whitepaper Research 2012

Industry Events

Q4 Whitepaper Research 2012

Quarterly Reporting: Live-Tweeting

Q4 Whitepaper Research 2012

Annual Meetings: Live-Tweeting

Q4 Whitepaper Research 2012

Annual Meetings: Live-Tweeting

Q4 Whitepaper Research 2012

Quarterly Reporting: Live Streaming

Q4 Whitepaper Research 2012

Twitter Best Practices – Be Helpful!

6. Other Events (Analyst day, non-deal roadshows, operations)

5. Live Earnings (prepare tweets with legal)

4. In the News & Other Updates (videos, blogs, media)

3. Basic Content (PR, Events, Slides, Filings)

2. Good IR Website (Tell your story & integrate SM)

1. Listen & Monitor (Use free services to start)

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IR WEBSITE Examples & Best Practices

The Balance of a Best practice IR Website

1. What Investors want

to know.

2. What you want them to

know.

Best Practice Examples

  Your Story - Investment Thesis   Financials, Data, Stock Charting   Recorded Messages   Social Media Integration   Additional Considerations

Your Story / Investment Thesis

Why Invest?: Potash Corp.

http://www.potashcorp.com/investors/why_invest/

Reasons to Invest - BASF

http://www.basf.com/group/investor-relations_en/index

Why Invest? - Ryder

http://investors.ryder.com/

Financials, Data, Stock Charting

Interac(ve  Analyst  Centre  

http://www.agnico-eagle.com/

Recorded Messages: Using video / other technologies to tell your story

CEO Q&A Videos

http://www.cameco.com/investors/ceo_corner/

IR Blog with integrated video

http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/2011/08/16/cfo-brian-gladden-and-senior-vp-enterprise-solutions-group-brad-anderson-discuss-dell-s-q2-fiscal-year-2012-performance.aspx

Social Media Integration

Multi-media Gallery

http://www.teekay.com/business/media-centre/Media-Kit/default.aspx

DISCUSSION

2012 - Q4 Whitepaper Download

  Includes over 800 companies and their use of social media for IR

  Updated findings on Twitter and StockTwits usage

  New examples of maturing, integrated, and more sophisticated approaches to social media use for IR

  Over 100 illustrative screenshots web links

Download the whitepaper: http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html

About Q4 Web Systems

Q4 is the market leader in online investor relations & social media solutions including:

  Financial & Social Media Widgets   Corporate & IR Websites   Social Media Integration   Web Analytics   Mobile Apps (iPad, iPhone, Android)

All customized to your unique requirements.

NIKE

More on Q4: www.q4websystems.com

Thought leadership: www.q4blog.com

Contact: Darrell Heaps 1-877-426-7829 ext. 222 darrellh@q4websystems.com twitter.com/darrellheaps

WHAT IS THE ROI OF SOCIAL MEDIA FOR IR?

What  is  ROI  of  social  media  &  web  for  IR?  

1. Increase market awareness

2. Improve strategic understanding

3. Eliminate low-value tasks 4. Increase liquidity

WHAT ABOUT THE RISKS??

Risks  of  Social  Media  for  IR  

1. Reg. FD 2. Employees

3. Misalignment 4. Being Reactive