NYSE/Q4 Webinar: Social Media & IR Website Best Practices
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Social Media and IR Website Best Practices June 26, 2012 Presented by: Darrell Heaps CEO, Q4 Web Systems
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In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts. Listen in and you'll: 1. Discover the most recent trends in online communications. 2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors. 3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Transcript of NYSE/Q4 Webinar: Social Media & IR Website Best Practices
Social Media and IR Website Best Practices June 26, 2012
Presented by: Darrell Heaps CEO, Q4 Web Systems
EVERYBODY IS USING SOCIAL MEDIA, BUT ARE INVESTORS?
Buy-Side Social Media Use
Buy-Side Social Media Use Poised to Surge
‘Almost everyone at a buy-side company or an independent of some stripe is on Twitter…It doesn’t mean they’re tweeting, but they are listening.’
Joshua Brown Financial Blogger http://www.insideinvestorrelations.com/articles/social-media/18812/investors-explore-social-media/
# of Companies Being Followed & Investigated Increasing
Websites Rank as Valuable Resource
ARE PUBLIC COMPANIES USING SOCIA MEDIA FOR IR?
Q4 Social Media Research 2012
63%
44% 40% 29%
18%
37%
56% 60% 71%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Twitter SlideShare Facebook YouTube Blog
Social Media used for IR - June 2012 807 Companies Surveyed
Not Used for IR
Twitter Use by Market Cap
0
50
100
150
200
250
300
350
400
450
Large Mid Small
Social Media Use by Market Cap
SlideShare YouTube Facebook Blog Twitter
Q4 Whitepaper Research 2012
Twitter Use by Sector
0 50 100 150 200 250 300
Airline Automotive
Consumer Goods Exchanges
Financial Services Industrial goods/Basic materials
Media Natural Resources
Pharma/Healthcare/Biotech Real Estate
Services Technology
Telecommunications Utilities
Use of Twitter for IR
Twitter for IR Twitter
Q4 Whitepaper Research 2012
SOCIAL MEDIA FOR INVESTOR RELATIONS
Website
Social Media for Investor Relations
Corporate IR Website
Social Networks Distribute & Engage
Social Media Publish & Integrate
Social Media Twitter & StockTwits Examples & Best Practices
Tweeting Basic IR Content
Q4 Whitepaper Research 2012
Shareholder Announcements
Q4 Whitepaper Research 2012
CEO Interviews
Q4 Whitepaper Research 2012
Industry-Related News
Q4 Whitepaper Research 2012
Government and Regulatory Changes
Q4 Whitepaper Research 2012
Industry Events
Q4 Whitepaper Research 2012
Quarterly Reporting: Live-Tweeting
Q4 Whitepaper Research 2012
Annual Meetings: Live-Tweeting
Q4 Whitepaper Research 2012
Annual Meetings: Live-Tweeting
Q4 Whitepaper Research 2012
Quarterly Reporting: Live Streaming
Q4 Whitepaper Research 2012
Twitter Best Practices – Be Helpful!
6. Other Events (Analyst day, non-deal roadshows, operations)
5. Live Earnings (prepare tweets with legal)
4. In the News & Other Updates (videos, blogs, media)
3. Basic Content (PR, Events, Slides, Filings)
2. Good IR Website (Tell your story & integrate SM)
1. Listen & Monitor (Use free services to start)
En
ga
ge
me
nt
IR WEBSITE Examples & Best Practices
The Balance of a Best practice IR Website
1. What Investors want
to know.
2. What you want them to
know.
Best Practice Examples
Your Story - Investment Thesis Financials, Data, Stock Charting Recorded Messages Social Media Integration Additional Considerations
Your Story / Investment Thesis
Why Invest?: Potash Corp.
http://www.potashcorp.com/investors/why_invest/
Reasons to Invest - BASF
http://www.basf.com/group/investor-relations_en/index
Why Invest? - Ryder
http://investors.ryder.com/
Financials, Data, Stock Charting
Interac(ve Analyst Centre
http://www.agnico-eagle.com/
Recorded Messages: Using video / other technologies to tell your story
CEO Q&A Videos
http://www.cameco.com/investors/ceo_corner/
IR Blog with integrated video
http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/2011/08/16/cfo-brian-gladden-and-senior-vp-enterprise-solutions-group-brad-anderson-discuss-dell-s-q2-fiscal-year-2012-performance.aspx
Social Media Integration
Multi-media Gallery
http://www.teekay.com/business/media-centre/Media-Kit/default.aspx
DISCUSSION
2012 - Q4 Whitepaper Download
Includes over 800 companies and their use of social media for IR
Updated findings on Twitter and StockTwits usage
New examples of maturing, integrated, and more sophisticated approaches to social media use for IR
Over 100 illustrative screenshots web links
Download the whitepaper: http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html
About Q4 Web Systems
Q4 is the market leader in online investor relations & social media solutions including:
Financial & Social Media Widgets Corporate & IR Websites Social Media Integration Web Analytics Mobile Apps (iPad, iPhone, Android)
All customized to your unique requirements.
NIKE
More on Q4: www.q4websystems.com
Thought leadership: www.q4blog.com
Contact: Darrell Heaps 1-877-426-7829 ext. 222 [email protected] twitter.com/darrellheaps
WHAT IS THE ROI OF SOCIAL MEDIA FOR IR?
What is ROI of social media & web for IR?
1. Increase market awareness
2. Improve strategic understanding
3. Eliminate low-value tasks 4. Increase liquidity
WHAT ABOUT THE RISKS??
Risks of Social Media for IR
1. Reg. FD 2. Employees
3. Misalignment 4. Being Reactive
