Allan Blair Beaton - Social Media Scientist

@allanbbeaton /allanbbeaton

Social Changes Everything in 2014

• Social Business

• Social Listening

• Social Measurement

• Social Collaboration

• Social Sharing

• Social Management

3

Empowerment

Organisation wide Collaboration

Messages and assignments and workflow

Content dissemination

Geo-Search posting

Containment

Multi level permissions

Team reports and analytical

Centralised account management 

Secure social profiles

4

Social Business

5

Social Listening

• Why listen?

• What do you listen for?

• When do you listen?

• Where do you listen?

6

Social Measurement

• Audience Mapping

• Engagement Periods

• Click Throughs

• Website Traffic (conversions)

• Campaign KPIs

7

Social Collaboration

• Stop shouting in a cave

• Involve partners for amplification (not just RTs and likes)

• Engage local key influencers and brand ambassadors

8

Social Sharing

• 80% of what we share online is commercially related and most of that is mobile based

• Identify opportunities for you to say Thanks! and promote cross platform content

• A Social share is more valuable than a PPC

• Acknowledge your partners and key influencers

9

Social Management

• Secure access and reliable

• Scalable

• Web-based and mobile

• Must be aligned with all other marketing

10

Top Tips…

• Social was made for tourism

• Listen to what’s going on around you, not just about you! content

• Understand who you are talking to and what content they enjoy receiving from you

• Leverage the ‘real world’ online

• Community and managing expectations is key

• Involve as many peeps as possible in the conversation

Stay in touch!

• www.allanbbeaton.com

• me@allanbbeaton.com

• @allanbbeaton

• /allanbbeaton