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“NoSleepTillBrooklyn”MaximizeThePowerOfAlways-OnMarketingPaulJackson@pjackatx

@pjackatx

November2005,NCDMConference

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explore

discover

self-paced

journeybegins

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salesready

$

readyornot,

not ready

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withthecustomer

if then

Yes,shedidthis…

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pilot

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theexample

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capturingintent

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timely,personalrelevant

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conversations

themachineisalwayson

70%openrates

opportunitycontribution 10%

6emails/minute

35%>

AOV

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philosophy

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responsive andscale

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modularity

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modularityworkshop

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modularpieces

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snack-ablechunks

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contentmodules wireframe message

…usemany

headline

subjectline

bodycopy

headlineURL

bodycopy

image

RFI

bodycopy

bodycopyheadline

headline

image

imageURL

URL

headlineimage

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storytelling

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justgettingstarted

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enabletheorganization

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enabletheorganization

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“Thebestwaytopredictthefuture,istocreateit.”

PeterDrucker

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