“No Sleep Till Brooklyn:” Maximize The Power Of Always-On Marketing - Killer Content Awards
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#C2C16 “No Sleep Till Brooklyn” Maximize The Power Of Always-On Marketing Paul Jackson @pjackatx
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Transcript of “No Sleep Till Brooklyn:” Maximize The Power Of Always-On Marketing - Killer Content Awards
#C2C16
“NoSleepTillBrooklyn”MaximizeThePowerOfAlways-OnMarketingPaulJackson@pjackatx
@pjackatx
November2005,NCDMConference
#C2C16
#C2C16@pjackatx
explore
discover
self-paced
journeybegins
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salesready
$
readyornot,
not ready
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#C2C16@pjackatx
#C2C16@pjackatx
withthecustomer
if then
Yes,shedidthis…
#C2C16@pjackatx
pilot
#C2C16@pjackatx
theexample
#C2C16@pjackatx
capturingintent
#C2C16@pjackatx
timely,personalrelevant
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conversations
themachineisalwayson
70%openrates
opportunitycontribution 10%
6emails/minute
35%>
AOV
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philosophy
#C2C16@pjackatx
#C2C16
#C2C16@pjackatx
responsive andscale
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modularity
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modularityworkshop
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modularpieces
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snack-ablechunks
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contentmodules wireframe message
…usemany
headline
subjectline
bodycopy
headlineURL
bodycopy
image
RFI
bodycopy
bodycopyheadline
headline
image
imageURL
URL
headlineimage
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storytelling
#C2C16@pjackatx
justgettingstarted
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enabletheorganization
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enabletheorganization
#C2C16@pjackatx
“Thebestwaytopredictthefuture,istocreateit.”
PeterDrucker
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#C2C16
