DW1-05Don Sim jianqiang U065371MLin Yongqing U082431NKong Yiting U091324JXu Yifeng U098844BSee Zhi Xiang Daryl U081958J

Technology description: To inculcate healthy eating habits via raising awareness of user’s food choices

Reason for this technology:What it should help with?Unhealthy eating trend among SingaporeansWhy it is important?

Colon Cancer

• Impact• Empower users to recognise & distinguish between healthy

junk food products

Targeted User Group:

• Main grocery purchaser of Singapore households• Does grocery shopping in supermarkets• Has decision-making power

Reasons:• Strong influence over family eating habits

-> Planning/Cooking of family meals

->Food selections

Targeted Activity: • Buying any food from the supermarket.

• Happens on a regular basis. • Activity that can be interrupted• Can be carried out alone or with others

Reasons• Singaporeans are taking in an excess of unhealthy

nutrients• By giving relevant information on what they buy, there is

greater chance of changing their dieting habits. • Difficulty in making healthier choices.

• Targeted Physical context:

• Supermarkets

• Labeled food products

• Trolleys

• Reasons:

• Popular grocery shopping venue

• Easy data collection process

• Bulk purchasing of groceries

• Many alternatives of a type of food product

• Social context:

• Surrounded by other food purchasers

• Cultural context:

• Value on efficiency

• Political context

• Supports government initiative – Healthier Choice Symbol

• LCD Device + Handheld Scanner• attached to supermarket trolleys • provides food content information for every item scanned by a handheld device

• (Optional) Mobile phone app to store data

MobilePhone app

MarketPlace’s Smart Cart Handheld Scanner

•Uses fun animations to show the proportion of healthier and junkier food items taken so far•Based on whether Healthier Choice product was chosen

•Displays more detailed information. •User switches between high/low and numerical

•Users can easily create their family profile•Provide better and more accurate information •Profile can be saved to mobile phone

• Its fun! • Subtly influence users to be more health

conscious• Educational value extends beyond the

supermarket• Innovating on current technology in a creative

manner for new purpose• Puts pressure on food producers to produce

healthier food

• Potential cost involved• Resistance from stakeholders