H2o ConsideredH2o Considered(New Product (New Product

Marketing)Marketing)

Market Need Market Need

•High demand for bottled, filtered and chilled water.

•Shift towards more environmentally friendly products

•According to the survey:•89% of the respondents drink bottled water •71% also said that they would reuse water bottles after drinking the purchased water•Product attributes influencing purchase decision: Quality, Design and Cost effectiveness

One of the world’s most recognisable brandsCaptured markets in 160 countriesAn iconic brand that has set trends in both the sporting and fashion worlds “If you have a body, you are an athlete”

Concept Generation

Concept GenerationConcept Generation

Concept 1 Components

Project / Concept Evaluation

Scoring Model

Sales Forecasting

Profit Forecast

•Target marketPeople within the Generation Y age group:

University Students, Athletes, Outdoors Enthusiasts and

TravellersDifferentiation Innovative product features never seen

before (Cooling and Filtering). Superior look Nike brand

imageScheduled Release date: June 2010Recommended retail

price: $34.95

Product Protocol

Design

Design

Design

Design

Factors considered by industrial designers

Launch

Launch

Launch

Thank You

Simon N. Reynolds

Twitter: @simonnreynolds

http://www.simonreynolds.com.au