1 Fairplay Teamsport Heimstetten NIKE Football Destination Opening: 19.11.2011 NIKE AGS...
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Transcript of 1 Fairplay Teamsport Heimstetten NIKE Football Destination Opening: 19.11.2011 NIKE AGS...
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Fairplay TeamsportHeimstetten
NIKE Football DestinationOpening: 19.11.2011
NIKE AGS Merchandising Presentation :: Marketing Operations & Product Presentation
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BEFORE:BEFORE:
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AFTER:…AFTER:…
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Adress: Fairplay TeamsportRäterstraße 22, Heimstetten (Munich)
Category: Football
Nike Net area: 139 m²
Product Presentation: Sarah Marder, Meike Beni, Daniela Schönegge, Marc Kirchner
Zoning & Capacity: Ann-Kathrin Kotysch
Marketing Operations: Katrin Maria Bott
Sales Force: Andreas Auzinger
Merchandising Unit: Marc Sehn
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TEAMTRAINING
NIKE PRO COMBAT
CLUB REPLICA
FTWCOMPETE
APPARELEXPRESS
TEE´s BALLS
EQU
EQU
APPAREL& FTWEXPRESS
ZONING
ADIPUMA MIZUNO AREA
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ATTRACT
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EXPRESS
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BALLS & TEE WALL
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FITTING ROOMS
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NIKE PRO COMBAT
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CLUB REPLICAS
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CLUB REPLICAS
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TRAINING & TEAMSPORT
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FOOTWEARWALL
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Thanks to everyone!
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UPDATED PICTURES (last visit 1.Feb. 2012):
ADI AREA
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UPDATED PICTURES (last visit 1.Feb. 2012):
NIKE:
-sell through signs very positiv!
-APP: 20% plus vs. py - N98 (Barca, Manu + unbadged) SOLD OUT!
-1st SP12 delivery expected for Feb due to cold weather and sales period
-high conversion rate (65-70%!)
-70% regular customers (1st&2nd League) Bayern München
-Customers like: Service, Assortment choise in FTW and are impressed in APP Assortment/Express, Amplify styles
-‚FUNNY COMMENT‘ (Fritz owner of the shop): regarding PUMA boots „If you leave a palett of Puma boots out side the shop overnight nobodly would have picked one maybe you would have more than before the next day“… ;-)