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For Personal Brand Building

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Why LinkedIn?

• The largest professional network on the Internet with more

than 135 million members in over 200 countries and

territories.

• Executives from all 2011 Fortune 500 companies are

members; its corporate hiring solutions are used by 75 of

the Fortune 100 companies.

• More than 2 million companies have LinkedIn Company

Pages.

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How to Optimize Your LinkedIn Presence

Optimize Your Profile

Optimize Your Engagement

Be Compliant!

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Optimize Your LinkedIn Profile

• Complete Your Profile!• Use your full name and a good picture• Create a compelling & descriptive headline• Add work history with robust job descriptions

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Optimize Your LinkedIn Profile

• Add robust Summary & Specialties• Get Recommendations• Use strategic keywords for all of the above– You want to show up in searches!

• Add connections – import your contacts

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Optimize Your LinkedIn ProfileSub-optimal

→ No picture! → Weak headline!→ No custom urls or recommendations!

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Optimize Your LinkedIn Profile

Optimal

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Optimize Your LinkedIn Profile

• Create a customized profile url

• Customize your website links

• Link your Twitter account

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Optimize Your LinkedIn Profile

Custom web link

Twitter link

Custom LinkedIn URL

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Optimize Your LinkedIn Profile

Manage your Twitter Settings

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Optimize Your Engagement on LinkedIn

• Define your business objectives

• Use LinkedIn to build relationships

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Optimize Your Engagement on LinkedIn

Connect with people!

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Optimize Your Engagement on LinkedIn

LinkedIn tools• Company Pages• Advanced Search• Profile Organizer• LinkedIn Groups• LinkedIn Answers

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Optimize Your Engagement:Company Pages

• Create a Company Page• Turn on company status updates to post updates• Post job openings• Include products and/or services

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Optimize Your Engagement:Company Pages

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Optimize Your Engagement:Using Advanced Search

• Design searches to meet your objectives!• Search by:

→ Sector → Company→ Geography → Keywords

• Consider investing in a business account to get more advanced search features

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Optimize Your Engagement:Using Advanced Search

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Optimize Your Engagement:Using Advanced Search

Next steps• Save searches• Organize targets with the Profile Organizer• Connect and make contact!

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Optimize Your Engagement:Saving Searches

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Optimize Your Engagement:Saving Searches

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Optimize Your Engagement:Profile Organizer

[Not available on free accounts]

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Optimize Your Engagement:Profile Organizer

Profile Organizer

Folders

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Optimize Your Engagement:LinkedIn Groups

• Discover important discussions• Take part in shaping them• See both discussions and news• Gauge discussions• Make connections!

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Optimize Your Engagement:LinkedIn Groups

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Optimize Your Engagement:LinkedIn Answers

• Engage by asking or answering questions• Send a LinkedIn Answers question to up to 200

connections!• Geo-target!

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Optimize Your Engagement:LinkedIn Answers

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Optimize Your Engagement:LinkedIn Answers

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Optimize Your Engagement:LinkedIn Answers

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Engage

• Advanced Search• Company Pages• Linkedin Groups• Advanced Search• LinkedIn Answers

Add Connections

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Engage

Contact targets

• Get introduced by a shared connection• Connect with people from groups• Send a personalized message• Show interest in what they do

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Engage

The General Theory of Social Media

• Markets are conversations, not billboards!• Listen first• Ask and answer questions• Never sound spammy!

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David Vyorst

www.relaystationmedia.comhttp://www.linkedin.com/in/davidvyorst